Guide to a Good Venture Pitch 27832

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    Guide to a good venture pitch.

    Conquest 2007, BITS-Pilani

    Center for Entrepreneurial Leadership, BITS-Pilani

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    First Page

    ` This presentation intendsto be a guideline for

    Conquest finalists.

    ` The order followed by the

    slides is logical. Yourpresentation should have a

    similar structure.

    ` Do not have too many

    slides. Ideally fifteen isgood.

    ` Format it well. Make itlook beautiful and weed

    out all spelling mistakes.

    ` Focus on your strengths,

    USP.

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Introduction (1 slide)

    ` The most important slide.

    ` What does your company do?(in one line)

    ` Current status:

    ` Stage of the venture. Incorporated?

    ` Any big clients or piloting partners? Testimonials?` Funded?

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Stars

    List the most important points about your company.

    ` Strong management team.

    ` Patents and unique technology or model.

    ` USP

    ` Attractiveness of the venture for investment.

    ` Market trends, market growth rates.

    ` Size of the target market.

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Problem or the pain (1 slide)

    ` Describe the problem your venture aims to solve or the

    pain of the society it relieves.

    ` How big is the problem? Mention data, statistics.

    ` Why hasnt it been solved before?

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Solution (1-2 slides)

    ` How does your venture solve the problem?

    ` Why/how is it more effective than the current solutions, if any?

    ` USP!

    ` Describe your product or service in required amount of detail.

    ` The magic/technology behind it. Patented?

    ` Important selling features.

    ` Use simple diagrams, flow charts. Give screenshots/pictures.

    ` Value addition to complimentary products or services available

    currently.

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Testimonials (1 slide)

    ` Every investor needs proof about solution efficacy.

    ` Why did your customer love you?

    ` Response of existing clients. Use logos.

    ` Or response to prototype by prospective

    clients/customers.

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Market analysis (1-2 slides)

    ` Which market need are you meeting?

    ` Describe the market.

    ` How big is it?

    `

    Growth rate?` Maturity.

    ` Product positioning.

    ` Market Capture projections.

    ` Marketing strategies. How will you reach the market?

    Tip: always brilliant to describe a typical customer/client.

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Business model (1-2 slides)

    ` What is the business model? Use flowcharts and

    diagrams.

    ` How will you make money?

    ` Revenue strategy and model.

    ` Economies of scale.

    ` Describe distributor or franchise commission/rates, if

    applicable.

    ` Operations model. Use flowcharts and diagrams

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Competition analysis (1 slide)

    ` Who else is tackling the same problem? (directcompetitors)

    ` Why are you better?

    ` Compare features on a table/matrix.

    Feature A Feature B Feature C

    Product A Yes Yes Yes

    Product B No Yes No

    Product C Yes Yes No

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    Management Team (1 slide)

    ` Who will run the show?

    `

    Relevance of experience/skills to role allotted.

    ` Track record.

    ` Who is missing? Solution.

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    Co-stars (1 slide)

    ` Technology development team.

    ` Partners.

    ` Board of advisors.

    ` Board of directors.

    ` Legal advisors.

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    Rollout plan (1 slide)

    ` Current status.

    `

    Rollout model.` Strategy behind it.

    ` Timeline of the rollout.

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Risks (1 slide)

    `What reasons could lead to failure?

    ` Regulatory risks.` (Medical and financial ventures, beware.)

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    Exit strategy(1 slide)

    ` Acquisition? IPO?

    ` Diversification?

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    Financial summary(1-2 slides)

    ` Mention key assumptions.

    ` Give key figures of revenue growth, profits, ROI.

    ` Projections for next few years.

    ` Mention breakeven period.

    Tip: Do not show excel sheets, since youll never read themneither will the investor. Only gives a crammed look.

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Funding summary(1 slide)

    ` Requirements and details.

    ` Highlight ROI.

    ` Breakup of spending.

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Conclusion

    ` The points you want your investors to

    remember.

    ` Re-highlight the attractiveness/strengths.

    ` Funding requirements and ROI.

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Thank You!

    Center for Entrepreneurial Leadership, BITS-Pilani

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    Final comments

    ` While bullets are effective. Nothing can beat diagrams and

    pictures. Use them generously.

    ` Do not cram your slides. Speak more than your slide.

    ` Use big text.` Practice and time your presentation.

    Center for Entrepreneurial Leadership, BITS-Pilani