GATE SAFETY WEEK 12th – 18th OCTOBERGUIDANCE FOR POWERED GATE GROUP MEMBERS

KEEPING THE NATION SAFE

How DHF Powered Gate Group members can lend their expertise to this vital

safety campaign

WHY GATE SAFETY WEEK?

• To create awareness around the installation and maintenance of powered gates drawing attention to specific issues such as poor installation and maintenance

• To encourage building owners and users to check the operation and condition of their powered gates – and to report those that aren’t satisfactory

• A neutral platform for organisations with common interests in the powered gate industry

• To engage and educate specifiers, merchants, installers, inspectors, surveyors and users in the correct specification, supply, installation & operation of powered gates 2

• If you or your company wish to support Gate Safety Week then you can download the logo elements, web banners and posters from the Gate Safety Week website and use them in promotional communications leading up to Gate Safety Week

• We also hope that you will display the Safety Assured logo to indicate to customers that you are trained and qualified to fit and maintain powered gates

USE OF THE LOGOS

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BENEFITS OF JOINING GATE SAFETY WEEK

• Use of the Gate Safety Week logo shows your customers you are serious about safety and have their best interests at heart

• You are helping to raise awareness of the serious issues around gate safety and educate those who are not aware of their responsibilities and the legal requirements

• Being a Safety Assured member and Gate Safety Week supporter allows us to promote YOU through our PR and Social Media Marketing channels and give you a distinct edge over your competitors – using these logos gives your business credibility in the market place

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FACTS YOU CAN USE ABOUT GATE SAFETY

• In the last 10 years, 3 adults and 3 children were killed by dangerous powered gates

• There have been countless serious injuries and near misses

• There continues to be a lack of awareness and knowledge of safety in the industry

• There are countless dangerous gates still in service today

• If you have a powered gate and someone gets injured by it you could be liable

• Properly installed and maintained powered gates are perfectly safe to use

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WHO’S INVOLVED IN GATE SAFETY WEEK

GateSafety WeekManufacturers

& Distributors

Contractors & Installers

Architects and specifiers

Building Owners & Facilities Managers

Domestic owners

Regulatory bodies

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COMMUNICATION CAMPAIGN

• www.gatesafetyweek.org.uk

• Promoted by industry bodies, trade associations and supporters

• Twitter / Facebook / LinkedIn

• National and local events

• Trade, national and local PR campaign

• Support from DHF members

• Promotion at Gate Safety Conference 2015 - October 14th

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HOW YOU CAN SPREAD THE WORDCreating ‘noise’ about powered gates

• Pledge support on the website• Download the Toolkit:

□ Logo and web banners□ Pro-forma press release / key messages□ Pro-forma letter to local MPs

• Use logo, banners etc on your website• Include in your email signatures• Tweet and blog about it - #gatesafetyweek #gsw• Inform your media contacts• Target particularly vulnerable sectors, eg:

□ Schools, Universities, Hotels, Care Homes, Housing Associations8

WHAT CAN YOU DO?

12 – 18 October 2015• Run a communications campaign or leaflet drop to tell your customers

about gate safety• Hold a free drop in session for local council

housing associations to find out about gate safety• Upload our logo and put a link to Gate Safety

Week on your website• Send an email to all your customers saying you support Gate Safety Week• Plan your own local event and we will promote it on the Gate Safety Week

website• Can you offer a free safety check if you maintain gates as a way to promote

your business and Gate Safety Week

A focal point for everyone’s PR

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