Guia del Marketing de Resultados Online [2012]

8/2/2019 Guia del Marketing de Resultados Online [2012]

1/11

Luc den Gcpketjblde Pe}untcdh} Hbnjbe

|||"suj}gc"mhg(e}


2/11

g}tepdcg

_pjmf

Apcbkaupt

D}}endhpaQcp}hqjc

QjebcGbjmf

Gcdpjd

Ycp}

Gjnb

Yepahpgcbme Dj}yncz Cdqeptj}jblPetcpletjblEgcjn GcpketjblGcpketjbl de Cnjcmjb]EGMhbqep}jhb HytjgjctjhbGcpketjbl JbtennjlebmeMu}thgep Ohupbez

SUJ]GC EGECG} de 359 egynecdh} ycpc hapemepne en geohp }epqjmjh

Jbtphdummjb

Su tjebeb eb mhgb nh} yphae}hpe} de zhlc. nh}mjbec}tc} z nh} yphae}jhbcne} den gcpketjbl hbnjbe8

Mucbdh e}tb peubjdh} ebtpe ennh} }ueneb utjnjcp ub neblucoe yph'yjh sue nh} yphacbh} cyebc} yuedeb cptjmuncp"

Fegh} enc`hpcdh nc ype}ebte luc mhb en b de sue }e ebmuebtpe}jegype ypeycpcdh ycpc nc} mhbqep}cmjhbe} eb mucnsujep tjyh deeqebth h aepjc c nh} sue c}j}tc" Lpcmjc} c ennc }c`p eb thdh gh'gebth sue LCY e} gumfh g} sue ubc gcpmc de ghdc"

E}yepcgh} sue dj}apute de nc nemtupc"

En esujyh de SUJ]GC E}ycc

SUJ]GC ]ycjb

m( Bhpjc}. :006003 Gcocdcfhbdc ' Gcdpjd

Tenahbh? +=4 : 3


3/11

C @ M D E A L F J O K N G B H Y S P ] T U Q \ V Z _

Luc den Gcpketjbl

de Pe}untcdh} Hbnjbe

C @ M D E A L F J O K N G B H Y S P ] T U Q \ V Z _M

Cd EvmfcbleDhbde }e dcb mjtc nc haeptc z nc degcbdc

Tpgjbh sue debhgjbc en gepmcdh hbnjbe c tpcq} den mucn yuedeb hapemep}e zcdsujpjp}e e}ycmjh} yu`njmjtcpjh} de gcbepc }jgjncp c nc `hn}c"

Cd}epqepEn yphqeedhp de nh} }epqjdhpe}

En Cd}epqep &tcbth }u }epqjdhp a}jmh mhgh }u }hat|cpe* e} en pe}yhb}c`ne den}ugjbj}tph de cbubmjh} yu`njmjtcpjh}" C dbde }e }ugjbj}tpcb8 ]cneb fcmjcnh} e}ycmjh} yu`njmjtcpjh} de Jbtepbet" En Cd}epqep yuede. cdeg}. mhbtcp z}ugcp. yhp eoegynh. en bgeph de mhbtcmth}" E}te dcth }e eqcnc yh}tepjhp'gebte. hapemjebdh nc jbahpgcmjb beme}cpjc ycpc nc hytjgjcmjb yepgcbebtede nc} mcgycc} ycpc nc} sue tpc`coc en Cd}epqep" De e}tc ahpgc. nc yu`njmj'dcd }e djpjle }jegype c ub lpuyh hòetjqh mhbmpeth" En Cd}epqep de}cpphnncdhyhp SUJ]GC pemjè en bhg`pe de Suj}Gctmf z e}t femfh c nc gedjdc de nc}beme}jdcde} den gcpketjbl de pe}untcdh}"

Cudjebme @uzjblCdsuj}jmjb de cudjebmjc}

Mhb en Cudjebme @uzjbl. nc} egype}c} cbubmjcbte} zc bh mhgypcb c nh}}hyhpte} &mhb nc e}yepcbc de ebmhbtpcp eb ennh} }u lpuyh hòetjqh*. }jbhsue cdsujepeb djpemtcgebte }u} lpuyh hòetjqh `c}cdh eb nc pemhyjnc'mjb de dcth}" E}te bueqh ghdenh e} yh}j`ne lpcmjc} c nc ebhpge mcbtjdcdde jbahpgcmjb dj}yhbj`ne eb nc cmtucnjdcd. c} mhgh c nc jbtphdummjb denPecn'Tjge'@jddjbleb nh}Cd Evmfcble} z htpc} pede} yu`njmjtcpjc}" Nc`c}e den Cudjebme @uzjbl}hb nc} ynctcahpgc} de le}tjb de dcth}. sueyphme}cb jbahpgcmjb de nh} djaepebte} lpuyh} hòetjqh c ycptjp de nc} g}djqep}c} auebte} de dcth}"

C

Mnjebte]jegype ebahmcdh} eb n

Tcg`jb debhgjbcdh cbubmjcbte" Hapeme c nh} }hyhpte} nc yh}j`jnjdcd de dcpc mhbhmep }u lcgc de yphdumth} h }epqjmjh}. h`tebjebdh }th} ubc mhgj}jbyhp mcdc mnjm. necd h qebtc sue }e pecnjme mhb vjth"

Mhbqep}jhb hytjgjctjhb]nh nh geohp]hb thdc} nc} gedjdc} sue mhb}jlueb cugebtcp nc mhbqep}jb de nc} ylj'bc} |e`. eb e}yemjcn nc} tjebdc} hbnjbe" En mpjtepjh de gedjmjb den vjth e} enMhbqep}jhb Pcte" Nc hytjgjcmjb de nh} pctjh} de mhbqep}jb yuede mebtpcp'}e eb thdh en yphme}h de gcpketjbl h ebahmcp}e eb yubth} mhbmpeth}? de}de enypjgep mhbtcmth den u}ucpjh mhb nc yu`njmjdcd fc}tc nc mhgypc den yphdumth" Nchytjgjcmjb }e nneqc c mc`h c tpcq} de te}t} C(@ z te}t} guntjqcpjcbte" De e}tcahpgc. }e ghdjmcb nh} enegebth} de nc} yljbc} |e` z }e e}tc`nemeb mhgyc'pcmjhbe} ebtpe ennc}" Nc qcpjcbte mhb g} vjth }ep nc utjnjcdc yhp en mnjebte"

Mhbqep}jhb PcteEn pctjh de mhbqep}jb

Eb en }emthp den gcpketjbl zc fcme tjegyh sue }e fc`nc de mhbqep}jb. zc }ecmcboecbdh muyhbe}. ycptjmjycbdh eb ouelh} h }hnjmjtcbdh mctnhlh}" Nc} tjebdc}hbnjbe tcg`jb fcb jdh cmucbdh e}te mhbmeyth" Dupcbte ubc mhbqep}jb. nh} qj'}jtcbte} de ubc tjebdc hbnjbe }e mhbqjepteb eb mhgypcdhpe}; nh} u}ucpjh} de nh}ù}mcdhpe} yc}cb c }ep qj}jtcbte} de ubc yljbc |e` z nh} nemthpe} hmc}jhbcne}}e mhbqjepteb eb }u}mpjythpe} de ubc peqj}tc" En pctjh &pcte* e} en mnmunh gcteg'tjmh de e}tc mhbqep}jb; en yhpmebtcoe de u}ucpjh} sue nneqcb c mc`h ubc cmmjbde}ecdc &yhp eoegynh. bgeph de mhgypcdhpe} ebtpe bgeph de qj}jtcbte}*"]e tpctc de ubc ahpgc de mhbtc`jnjcp nc emcmjc de ubc mcgycc yu`njmjtcpjc"


4/11


Luc den Gcpketjbl


C @ M D E A L F J O K N G B H Y S P ] T U Q \ V Z _M D

My"""En ypemjh de nc} mh}c}

Cn bcn nnelc nc acmtupc. e}yemjcngebte eb en mc}h de nh} belhmjh} `c}cdh}eb pe}untcdh}" En yclh }e eaemtc eb aubmjb den yphdumth }ugjbj}tpcdh. decmuepdh mhb ghdenh} de acmtupcmjb mncpcgebte debjdh}" En mnjebte &cbub'mjcbte* oc nc ubjdcd de gedjdc" Evj}teb guntjtud de hymjhbe}?

MyM

Mh}t yep Mnjmk? }e mh`pc eb aubmjb den bgeph de mnjm} h`tebjdh}

MyN

Mh}t yep Necd? }e mh`pc eb aubmjb den bgeph de necd} h`tebjdh}" Ub necdyuede }ep. yhp eoegynh. ub ahpguncpjh. nc mhbmpemjb de ubc mjtc h en yedjdhde ub mctnhlh"

MyG

Mh}t yep Gjnne? bdjme tyjmh de nc yncbjmcmjb de gedjh} sue jbdjmc su mcb'tjdcd de`e jbqeptjp}e ycpc }epqjp n"999 jgype}jhbe} c tpcq} de ub }hyhpte"

MyH

Mh}t yep Hpdep. tcg`jb My] &Mh}t yep ]cne*? }e mh`pc eb aubmjb den bge'ph de yedjdh} &hpdep}* h qebtc} &}cne}* eaemtucdc}" E}te tpgjbh yphmede dengcpketjbl djpemth" Yuede peype}ebtcp}e eb ahpgc de mcbtjdcd c`}hnutc. qcnhp

yhpmebtucn de nc me}tc de nc mhgypc h cg`h} c nc qe"MyV

Mh}t yep V? }e mh`pc eb aubmjb de nc} gtpjmc} zc debjdc} &eo" MYM. MYG.MYN h MYH*" Qe}eDj}yncz'Cdqeptj}jbl"

M

Mu}thgep OhupbezDe qjcoe mhb nh} u}ucpjh}

Ycnc`pc de ghdc den gcpketjbl hbnjbe cmtucn sue fcme peaepebmjc cn mhgyhp'tcgjebth de nh} mhb}ugjdhpe}. sue yuede gedjp}e mhb evcmtjtud lpcmjc} cnc} tembhnhlc} de }elujgjebth" Nc tembhnhlc ycpc en cbnj}j} den Mu}thgepOhupbez tjebe mhgh h`oetjqh }elujp thdh} nh} yubth} de mhbtcmth &thumfyhjbt}*sue }e fcb lebepcdh c tpcq} de nc yu`njmjdcd. nh sue yepgjte e}tc`nemeppencmjhbe} de emcmjc ebtpe nh} mcbcne} z nh} djaepebte} yubth} de mhbtcmth&}jbepljc h mcbj`cnjcmjb*. z sue yepgjte ubc mhppemtc hytjgjcmjb" Lpcmjc} cnh} pe}untcdh} de nh} cbnj}j} den Mu}thgep Ohupbez yhdegh} qep. cdeg}. }j enntjgh yubth de mhbtcmth fc }jdh en demj}jqh ycpc nc mhgypc de ub yphdumth h}j nc gj}gc }e fc eaemtucdh de`jdh c nc }ugc de djqep}h} mhbtcmth} z mcbcne}"Nc djmuntcd }uple }j en u}ucpjh `hppc nc} mhhkje} h mcg`jc de dj}yh}jtjqh h }j.yhp eoegynh. dupcbte en yphme}h de demj}jb h mhgypc yc}c den hpdebcdhp denc egype}c cn ]gcptyfhbe h cn hpdebcdhp yhpttjn de mc}c" Eb e}te mc}h. }nhfcz ubc mh}c sue aubmjhbc? en]cne} Ghdennjbl"

Dj}yncz'Cdqeptj}jblYu`njmjdcd lpmc hbnjbe

Tcg`jb mhbhmjdh} mhgh `cbbep}" Mhgypebde thdc} nc} ahpgc} de yu`njmj'dcd sue jgynjsueb gedjh} lpmh}. e}yemjcngebte `cbbep}. }kz}mpcyep} u

htpc} }jgjncpe} mhgh yhyuy} z nczep}" ]e utjnjc }h`pe thdh eb nc} cmmjhbe} de`pcbdjbl dhbde }e u`jmcb cbbep} eb ubc yljbc |e`" Nh jgyhptcbte eb e}temc}h e} sue en `cbbep bh }ec bjmcgebte de tevth. }jbh sue hapemc geb}c'oe} yu`njmjtcpjh} lpmh} c mhnhp" SUJ]GC tpc`coc mhb V Ubjt. sue yepgjte ubDj}yncz'Cdqeptj}jbl }jb pje}lh} `c}bdh}e eb en MyV"


5/11


Luc den Gcpketjbl


C @ M D E A L F J O K N G B H Y S P ] T U Q \ V Z _D E A L G

D]YClpelcdhpe} de degcbdc

Degcbd ]jde Ynctahpg" Yepgjte c nc} clebmjc} h cbubmjcbte} nc mhgypc }j'guntbec de gedjh} yu`njmjtcpjh} eb qcpjh} Cd Evmfcble} c tpcq} de ubcbjmc ynctcahpgc. c} mhgh cdgjbj}tpcp }u jbqebtcpjh z ocp ypemjh}" Mhb enPecn'Tjge'@jddjbl sue tjebe nulcp eb e}th} gepmcdh} hbnjbe. nh} cbubmjcbte}yuedeb h`tebep gedjcbte }u`c}tc en Dj}yncz'Cdqeptj}jbl sue de}eeb"

Acme`hhkEn tc`nb de Jbtepbet

Ped }hmjcn sue yepgjte e}tc`nemep z gcbtebep en mhbtcmth mhb cgjlh} z mhbh'mjdh}" ]e fc mhbqeptjdh eb ahph de egype}c} ycpc dcp}e c mhbhmep c mnjebte}yhtebmjcne} z mhb}elujp cmeytcmjb c tpcq} den `htb Ge lu}tc" SUJ]GCtcg`jb muebtc mhb ubc yljbc de }elujdhpe}. eb nc sue yuedeb mhb}untcp'}e bhtjmjc}. ahth}. qdeh} e jbtepe}cbte} cyhptcmjhbe} cmepmc de Jbtepbet z engcpketjbl hbnjbe"

LCYDetemtjqe} z pc}tpecdhpe}

Lhhlne Cd|hpd} Yphae}}jhbcn" Mcnjmcmjb z dj}tjbmjb sue egjte Lhhlneycpc Cmmhubt Gcbclep} den }emthp de nc yu`njmjdcd eb u}mcdhpe}" H`njlcthpjhycpc thdh} nh} evyepth} eb ]EG de SUJ]GC"

Gcpketjbl de cnjcmjbTu ped mhgepmjcn hbnjbe

Nh} cbubmjcbte} yepgjteb c nh} yu`nj}fep} &}hyhpte}* cmeytcdh} ncmhgepmjcnjcmjb de }u} yphdumth}" E}th} ntjgh} pemj`eb ubc mhgj}jb mhghpegubepcmjb yhp }u cmtjqjdcd jbtepgedjcpjc" Nc} jbtepacme} sue pebeb ccbubmjcbte} z }hyhpte} }hb nc} pede} de cnjcmjb" E}tc} }e ebmcplcb de mpecpz cdgjbj}tpcp de ahpgc mebtpcnjcdc nh} yphlpcgc} de cnjcmjb" Tcg`jb }e

debhgjbc Canjcte'Gcpketjbl"

Gcpketjbl hbnjbeEn yphyun}hp

Mhbmeyth lebepcn ycpc nc yu`njmjdcd eb Jbtepbet sue. c djaepebmjc de ncyu`njmjdcd mn}jmc. muebtc mhb nc qebtcoc de yhdep gedjp}e mhb evcmtjtud zhytjgjcp}e yepgcbebtegebte. mhb nh sue }e cnmcbc ubc gvjgc emcmjc" ]ujgyhptcbmjc z mjapc} de qebtc }jlueb cugebtcbdh" E} ubh de nh} ypjbmjycne}mcbcne} de jbqep}jb den cbubmjcbte fhz eb dc"

Gcpketjbl de pe}untcdh}]nh muebtc en pebdjgjebth

Debhgjbc ub tjyh de gcpketjbl eb Jbtepbet c tpcq} den mucn }e ypetebdemhb}elujp en h`oetjqh gcpmcdh yhp en cbubmjcbte" ]e mhppe}yhbde mhb en gcp'ketjbl djpemth de nc yu`njmjdcd mn}jmc &hajbe*" Nc pegubepcmjb cn }hyhpteh clebmjc }e `c}c eb aubmjb de nh} pe}untcdh} h`tebjdh} eb nc} djaepebte}gtpjmc}. MyM. MyN h MyH" Nc} dj}mjynjbc} den Gcpketjbl de pe}untcdh} }hb ]EG.]EH. Dj}yncz'Cdqeptj}jbl. E'Gcjn'Gcpketjbl z Gcpketjbl de canjcmjb.ebtpe htpc}"


6/11


Luc den Gcpketjbl


C @ M D E A L F J O K N G B H Y S P ] T U Q \ V Z _Y Y

Yljbc de de}tjbhCteppjcoe de u}ucpjh}

Yljbc |e` sue cycpeme mucbdh en u}ucpjh fcme mnjm eb ub }hyhpte yu`njmjtc'pjh" Deè cdcytcp}e cn }hyhpte yu`njmjtcpjh z cn lpuyh hòetjqh z mhbtebep. cngebh}. ub enegebth de pe}yue}tc mhb en b de yepgjtjp nc cmmjb de}ecdc"

Yh}t qje|Qep ycpc nuelh mhgypcp

]hb csuennc} tpcb}cmmjhbe} &necd h qebtc* sue yphqjebeb de nc qj}ucnjcmjbypeqjc de nc mpectjqjdcd eb ubc yljbc |e` z bh den mnjmk eaemtucdh eb nc}gj}gc}"

Yh}jmjhbcgjebth eb ù}mcdhpe}Yh}jmjhbcgjebth de ahpgc bctupcn

]ecpmf Ebljbe Hytjgjctjhb &]EH*" ]e tpctc den yphme}h yhp en mucn }e mhb}jluesue ubc yljbc |e` cycpemc eb nc geohp yh}jmjb yh}j`ne }jb yclcp yhpennh. de ahpgc bctupcn" Evj}teb gedjdc} de nc yphyjc yljbc |e` &Hb Ycle*.c} mhgh acmthpe} evtepbh} &Haa Ycle*" Eb nc cynjmcmjb de gedjdc} ]EH deèbpe}yetcp}e nh} yphmedjgjebth} e}tjyuncdh} yhp nh} ù}mcdhpe} &|fjte fct*.zc sue nc utjnjcmjb de gedjdc} bh yepgjtjdc} &`ncmk fct* yuede yphqhmcpnc yebcnjcmjb yhp ycpte de nh} ghthpe} de `}suedc"

Yphlpcgc de cnjcdh}En p`jtph

En Gcpketjbl de canjcmjb mhgubjmc nc haeptc den cbubmjcbte" Debe nc}pelnc} den ouelh ycpc nh} }hyhpte}. hapemjbdhne} ubc auebte de jbahpgcmjb}h`pe yphdumth} z dcth} lebepcne} den cbubmjcbte" Nh} yphlpcgc} de cnjcdh}}e nneqcb c mc`h c tpcq} de nc} pede} de cnjcmjb. nc} mucne} cdgjbj}tpcb nh}gj}gh}"

Yu`njmjdcd eb ù}mcdhpe}H`tebmjb de yh}jmjhbcgjebth}

Tcg`jb mhbhmjdc mhgh ]ecpmf Ebljbe Gcpketjbl &]EG*" Debhgjbcmjbc gebudh utjnjcdc ycpc en Kez|hpd'Cdqeptj}jbl. e} demjp. nc mhnhmcmjb decbubmjh} eb u}mcdhpe}" Nh ù}mcdhpe} gue}tpcb pe}untcdh} z cbubmjh} cmhp'de} mhb nc} ycnc`pc} mncqe jbtphdumjdc}" Gjebtpc} sue en cbubmjcbte yclc yhpnh} mnjmk} &yym*. ubc yh}jmjb hplbjmc eb ù}mcdhpe} bh }e yuede mhgypcp.ycpc ennh }hb beme}cpjc} nc} gedjdc} ]EH"

Yu`nj}fepEn }hyhpte

Yljbc} |e`" Nh} }hyhpte} }jegype e}tb c nc `}suedc den gvjgh èbe'mjh" Ycpc ennh. mhnhmcb yu`njmjdcd eb }u} yphyjc} yljbc} |e`. h`tebjebdhlcbcbmjc} lpcmjc} c nh} mnjmk}. necd} h nc} qebtc} pe}untcbte}" Ub }hyhpte aueptez c`ne e} nc `c}e den vjth den Gcpketjbl de Pe}untcdh}" SUJ]GC dj}yhbe denjbqebtcpjh de }hyhpte} g}Ypegjug den gepmcdh e}ychn"


7/11


Luc den Gcpketjbl


C @ M D E A L F J O K N G B H Y S P ] T U Q \ V Z _S P P ]

SUJ]GCNc clebmjc de Gpketjbl de Pe}untcdh} Hbnjbe ndep eb Euphyc

Aubdcdc eb 0993 yhp Phbcnd Ycun z Bhpgcb Bthnd" Hapeme }epqjmjh} de gcp'ketjbl hbnjbe de pe}untcdh} mhgh Yepahpgcbme Dj}yncz Cdqeptj}jbl. Petcple'tjbl. Egcjn Gcpketjbl. Gcpketjbl de Cnjcmjb. ]EG. Mhbqep}jhb Hytjgjctjhb.Gcpketjbl Jbtennjlebme z Mu}thgep Ohupbez" De}de 099< e} ycpte de \YY" ]edeeb Gbjmf z mhb hmjbc} eb D}}endhpa. Apbmahpt. Qjebc. _pjmf. Qcp}hqjc.

g}tepdcg. Gjnb. Gcdpjd z Ycp}"

Pede} de cnjcmjbDhbde thdh e} yh}j`ne

Eb enGcpketjbl de cnjcmjb cmtcb mhgh ycpte jbdeyebdjebte ebtpe cbub'mjcbte} z }hyhpte}" Mhhpdjbcb nh}Yphlpcgc} de canjcdh}. mhb }utembh'nhlc zyclh c nh} }hyhpte}"

PetcpletjblYep}emumjb eb nc ped

En petcpletjbl &den jbln} pe? de bueqh. z tcpletjbl? e}tc`nemjgjebth dey`njmh hòetjqh* ne} qc yj}cbdh nh} tcnhbe} c nh} qj}jtcbte} de ubc yljbc|e` sue thdcqc bh fcb eaemtucdh nc cmmjb bcn yep}elujdc. ebqjbdhne}yu`njmjdcd ubc z htpc qe fc}tc mhb}elujp e}e pe}untcdh e}yepcdh yhp en cbub'mjcbte" En hòetjqh e} h`tebep e}e necd h qebtc" Htpc qcpjcbte mhb}j}te eb endj}yncz djbgjmh. c tpcq} den mucn }e ne gue}tpc cn u}ucpjh `cbbep} mhbmhbtebjdh} pencmjhbcdh} mhb nc yljbc |e` qj}jtcdc"

PT@ &Pecn Tjge @jddjbl*Mhgypcqebtc eb tjegyh pecn

Ycnc`pc de ghdc den gcpketjbl hbnjbe cmtucn. oubth mhb en mhbmeyth deMu}thgep ohupbez" Tjebe }u hpjleb eb E}tcdh} Ubjdh}" ]e c}c eb en ghde'nh de }u`c}tc} de nh} cbubmjh} de tevth de Lhhlne" Cuthgctjcmjb c`}hnutcebtpe cbubmjcbte z }hyhpte; }e yuoc yhp e}ycmjh} yu`njmjtcpjh} eb tjegyh pecn"Nc geohp yuoc e} nc lcbcdhpc" E}th hmuppe eb }elubdh}"

]cne} GhdennjblNc eqhnumjb den Mu}thgep Ohupbez

Apgunc gctegtjmc yphmedebte de nc} jbqe}tjlcmjhbe} mn}jmc} cmepmc den jg'ycmth de nc yu`njmjdcd" Yphme}h de cbnj}j} eb en sue qcpjh} acmthpe} &qebtc}.yu`njmjdcd. tegyhpcnjdcd. ypemjh. etm"* }e c}hmjcb eb ub mhbtevth de emcmjc"De e}tc ahpgc. en Ghdennjbl }e mhbqjepte eb aubdcgebth beutph ycpc nc nhmcnj'cmjb ytjgc de ype}uyue}th}" Nc gczhp qebtcoc e} en }elujgjebth de nc} cm'mjhbe} hajbe &teneqj}jb. ypeb}c. pcdjh*. hbnjbe z de nh} acmthpe} evtepbh} &ge'tehphlc. dj}tpjùmjb. mhgyetebmjc* sue jbuzeb eb en yphme}h de lebepcmjbde nc} qebtc}" C ycptjp de e}te ghdenh e} yh}j`ne dj}mepbjp nc gcbepc eb nc suejbuzeb }h`pe nc} qebtc} mcdc ubc de nc} mhg`jbcmjhbe} yh}j`ne}" Nc} cbub'mjcbte} yuedeb utjnjcp en Ghdennjbl mhgh feppcgjebtc ycpc yncbjmcp geohp}u} jbqep}jhbe} eb gcpketjbl. mhb hòeth de h`tebep nc gczhp pebtc`jnjdcd"


8/11


Luc den Gcpketjbl


C @ M D E A L F J O K N G B H Y S P ] T U Q \ V Z _] T

]]YClpelcdhpe} de haeptc

]enn ]jde Ynctahpg" E}tc ynctcahpgc tembhnljmc }e ebmcplc. c djaepebmjc denD]Y. de mpecp haeptc} de e}ycmjh} yu`njmjtcpjh}" Csu. en }hyhpte yuede cdgj'bj}tpcp }u jbqebtcpjh mhgyneth. c} mhgh hapemep }u qebtc mhb en hòetjqh deh`tebep èbemjh}"

]j}tegc de }u`c}tc}C nc ubc. c nc} dh}"""

Gthdh de djamjn mhgypeb}jb &cnlhpjtgh* yhp en mucn }e mcnjmcb nh} e}ycmjh}de qj}ucnjcmjb eb nh} @u}mcdhpe}" Djmfc cdoudjmcmjb }e nneqc c mc`h degcbepc mhbtphncdc" En mnjebte &cbubmjcbte* yuoc yhp nh} tpgjbh} de `}sue'dc &ycnc`pc} mncqe* ycpc nc cycpjmjb de }u cbubmjh Cd\hpd}" Mucbdh dh}mhgyetjdhpe} yuocb yhp nc} gj}gc} ycnc`pc} mncqe yuede de}ebmcdebcp}eubc lueppc de ypemjh}. zc sue thdh} sujepeb e}tcp eb nh g} cnth" Mucbdh }eyuoc yhp nh} e}ycmjh} yu`njmjtcpjh} h Cd Jgype}}jhb} eb Jbtepbet c tjegyh pecn.fc`ncgh} dePecn'Tjge'@jddjbl" Gedjcbte e}te tjyh de }j}tegc de }u`c}'tc} }e cdoudjmc nh sue }e mhbhme mhghDj}yncz Cdqeptj}jbl"

TcpletjblYu`njmjdcd evcmtc

En u}ucpjh &7 tcplet 7 hòetjqh* pemjè nc yu`njmjdcd sue sujepe z beme}jtc" ]etpctc de debjp mhb ypemj}jb nh} lpuyh} hòetjqh. ycpc c mhbtjbucmjb yph'medep c hapemepne} yu`njmjdcd peneqcbte" ]jb mhhkje} bh fcz bcdc sue fcmep"En cbnj}j} de nc} mhhkje} fcme yh}j`ne nc jgjtcmjb den mhgyhptcgjebth demcdc ubh de nh} u}ucpjh} eb nc ped" Evj}teb guntjtud de apgunc} de tcple'

tjbl. eb aubmjb de csuennh sue de}ee cbcnjcp}e den yepn den u}ucpjh? tcp'letjbl }hmjhdeghlpmh. mhbtebt tcpletjbl. leh'tcpletjbl. tcpletjbl }egb'tjmh. tcpletjbl den mhgyhptcgjebth. tcpletjbl sue ypeq en mhgyhptcgjebth.Petcpletjbl. }hmjcn gedjc tcpletjbl

Tpcdjbl De}kMhgypc de gedjh} z cudjebmjc}

Deycptcgebth} de nc} lpcbde} clebmjc} de yu`njmjdcd ycpc nc belhmjcmjbyu`njmjtcpjc cuthgctjcdcPecn'Tjge'@jddjbl" E}tc} cdsujepeb jbqebtcpjh}de Cd Evmfcble c tpcq} de nh}D]Yde gcbepc mebtpcnjcdc. h`tebjebdhz edjtcbdh thdh} nh} dcth} de nc} djaepebte} ynctcahpgc} yu`njmjtcpjc}"


9/11


Luc den Gcpketjbl


C @ M D E A L F J O K N G B H Y S P ] T U Q \ V Z _T

T|jttepEn ycocpjth djljtcn

]epqjmjh de gjmph`nhlljbl guz yhyuncp sue yepgjte yu`njmcp geb}coe} mhpth}de fc}tc 349 mcpcmtepe}" Nh utjnjcb mcdc qe g} yep}hbcoe} acgh}h}. }h`pethdh cmthpe} z ype}ebtcdhpe}. mhb en bjgh de ebtpetebep c }u mhgubjdcdde acb}" Tcg`jb nh u}cb gumfc} yep}hbc}. c ghdh ypjqcdh. mhgh gedjhjbahpgctjqh" Nc} egype}c} tcg`jb yuedeb ahpgcp ycpte de T|jttep. dcbdh c

mhbhmep mhb lpcb pcyjde bhtjmjc} z haeptc} e}yemjcne}" It|j}gc e} en bhg`pede nc muebtc jbtepbcmjhbcn de SUJ]GC eb T|jttep" ]e cmtucnjc peluncpgebtez yepgjte h`tebep jgype}jhbe} de nc qjdc nc`hpcn de nc clebmjc" Nc muebtc deSuj}gc E}ycc e} nc }jlujebte?

|||"t|jttep"mhg(suj}gcXe}

T|hsu`e}Gjpc sujb tjebe ub `nhl

En `nhl de SUJ]GC }h`pe gcpketjbl de pe}untcdh}" En bhg`pe yphmede de nh}dh} mu`h} den nhlh de nc egype}c" ]e yu`njmcb peluncpgebte tevth} de djae'pebte} cuthpe} }h`pe tebdebmjc} z tegc} cmtucne} pencmjhbcdh} mhb en gubdhden gcpketjbl de pe}untcdh} z en gcpketjbl hbnjbe" En }jtjh |e` }e mhgyne'tc mhb bhtjmjc} cmtucne} de nh} djqep}h} }emthpe} de nc clebmjc" Oubth mhb nc

yljbc de acb} de Acme`hhk z nc muebtc de T|jttep. ahpgc en Tp`hn 0"9 de nc|e`"

|||"t|hsu`e}"mhg

\ V Z

\YYYpe}ebmjc gubdjcn

\YY e} en gczhp lpuyh de mhgubjmcmjb den gubdh. cn sue yeptebemeSUJ]GC" Eb 3:65. Gcptjb ]hppenn cdsujpj \jpe cbd Ync}tjm Yphdumt} Ynm.mpecbdh yh}tepjhpgebte ub fhndjbl c ycptjp de e}tc mhtjcdc egype}c" Cyphvj'gcdcgebte 349"999 egynecdh} eb g} de 0"499 hmjbc} peycptjdc} yhp 39

Guia del Marketing de Resultados Online [2012]

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