Guest Speaker Ruben Ochoa PowerPoint - Fall 2016

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Social Media “Toolkit” X469.21 OCTOBER 24, 2016

Transcript of Guest Speaker Ruben Ochoa PowerPoint - Fall 2016

Page 1: Guest Speaker Ruben Ochoa PowerPoint - Fall 2016

Social Media “Toolkit”X469.21

OCTOBER 24, 2016

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AGENDA

+ Native Analytics+ Digital Monitoring+ Content Creation+ Influencers

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NATIVE ANALYTICS

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WHY USE NATIVE ANALYTICS+ Research + assess existing audiences and content performance+ Optimize campaigns and content+ Monitor social media key performance indicators (KPIs) such

as: + ROI+ Sales+ Sign-ups+ Lead-generation+ Brand awareness/volume+ Customer service resolutions

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FACEBOOK INSIGHTS

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TWITTERANALYTICS

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LINKEDINANALYTICS

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PINTERESTANALYTICS

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GOOGLEANALYTICS

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YOUTUBEANALYTICS

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INSTAGRAMANALYTICS

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DIGITAL MONITORING

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WHY MONITOR+ Monitor campaign KPIs/Metrics/Goals+ Gauge brand awareness+ Competitor landscape+ Industry landscape+ Crisis+ ROI

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+ Cyfe+ Buffer+ FollowerWonk+ Google News+ Google Alerts+ Google Trends+ Google Analytics+ Simply Measured+ Social Mention

FREE TOOLS+ SumAll+ Social Bakers (Free Trial)+ Oktopost (Free trial)+ Quintly (14-day trial)+ SoTrender (free trial)+ Keyhole (free trial)+ Rival ID (free trial)+ Native Social Search

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+ NetBase+ Radian6+ Sysomos+ SEMrush+ Sales Force+ TrackMaven+ BrandWatch+ SproutSocial

PAID TOOLS

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+ Nielsen+ Emarketer+ Global Web Index+ Library Research Databases+ CEB, Iconoculture, Consumer Insights

OTHER TOOLS

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CONTENT CREATION

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PHOTO APPS

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+ Over+ VSCO+ Mystic+ Enlight+ Snapchat+ Snapseed+ Instagram+ Superimpose

PHOTO APPS+ Facetune+ Picstart Studio+ Anything with stickers+ Adobe Photoshop Express

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CONTENT DEV TOOLS+ Flickr+ Canva+ ThingLink+ Moz SEO+ Google Drive+ Google AdWords+ Headline Analyzer+ Google Webmaster+ Giphy in Google Chrome

+ DaFont+ PowerPoint+ Google Font+ Adobe Kuler+ All kinds of apps!

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CONTENT MANAGEMENT TOOLS

+ Beevolve+ TailWind+ Hootsuite + ViralWoot+ Iconosquare

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INFLUENCER TOOLS

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DISCOVERY EVALUATION RECRUITMENT HOLIDAYACTIVATIONS MEASUREMENT

HOW INFLUENCER STORYTELLING WORKS

CHECKPOINT: Cohesion, brand voice and style, uniformity

• Materials• Outreach• Incentives• Negotiations• Contracts

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INFLUENCER TOOLS

+ Kred+ Klout+ Affinio+ Traackr+ Buzzsumo+ Little Bird+ Technorati+ FollowerWonk

+ Twrtland+ KeyHole+ PeerIndex+ Google Search

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THE ENDQUESTIONS?