Guest lecture on Social Business Engineering @ VU - September 9th, 2012

Social Business Engineering

Amsterdam, September 7th, 2012

How Deloitte’s employeesuse social media as a business tool

© 2012 Deloitte The Netherlands

Today’s program

First half:

- A short introduction

- What social media is all about

Second half:

- A social business

- Social media as a business tool

- Social Business Engineering

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3 © 2012 Deloitte The Netherlands

Jochem Koole

Communication Studies

MarketingOnline Project Management

Social Media Consultant


About...


A complex organization

What’s the deal withsocial media?


Let’s try setting some boundaries

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Social media are a group of internet based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content.

- Andreas Kaplan and Michael Haenlein

Web 2.0 is a concept that takes the network as a platform for information sharing, interoperability, user-centered design, and collaboration on the World Wide Web.

Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specification, but rather to cumulative changes in the ways software developers and end-users use the Web.

- Wikipedia


Why are we so focussed on social media?

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http://www.youtube.com/watch?v=x7yGkH9Q-hw


So, that’s why...

http://www.youtube.com/watch?v=DzMeJ49tMjY


But... It’s not about the tools

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It’s about being connected 24/7

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It’s about chaos

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It’s about being social

Social Business Engineering


Social business

A social business is a people oriented organization,

that creates value for and together with stakeholders

within their own network and the digital eco system,

hereby generating more profit.

This means that within a social business,

the interaction with clients is the responsibility of every one

within the organization.


Why we focus on our employees

In a B2B organization, employees already implicitly function as ambassadors.

On top of that, there are several benefits compared to B2C organizations:

- We know our customers.

- There’s a mentality of co-creation; we solve problems together with our clients.

- We receive feedback directly.

- We’re dealing with a limited (and manageable) conversation volume.

Source: Steven Van Belleghem, InSites Consulting - http://www.frankwatching.com/archive/2012/05/09/conversatie-management-in-een-b2b-omgeving-kan-het/

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http://www.frankwatching.com/archive/2012/05/09/conversatie-management-in-een-b2b-omgeving-kan-het/

http://www.frankwatching.com/archive/2012/05/09/conversatie-management-in-een-b2b-omgeving-kan-het/


It’s all about the Champions!

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More income More satisfied customers

Less expenses

Social Business Champions:

Social Business Engineering means helping Deloitte’s Social Business Champion’scontribute to their own goals using social media.

- Understand the possibilities of social media as a business tool.- Are willing and able to use social media as a business tool.


Three essential elements in the use of social media as a business tool

Content

People

Tools


Essential steps in the use of social media as a business tool

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Social media as a business toolStep 1 –

Personal profile

Step 2 –

Network

Step 3 –

Content collection & distribution

Step 4 –

Content creation

Step 5 –

Engage in dialogue

Any questions?


Potential paper topics - Mobility Technology driving organizational change

Deloitte has created a Mobility Task Force to think about the impact of the mobility trend on its clients.

Relevant questions to be answered are:

• How will this vastly increased mobility change the way people work?

• How should companies optimize the usage of this technology to make their employees more effective and more efficient in their work?

• Is it more than just not being limited by a wire?

• What competitive advantages can be created by a targeted mobility approach, and in what areas will this have the most effect?

• How does mobility redefine the interface between a company and its environment (customers,

• competitors, etc.)?


Feel free to connect

http://JochemKoole.nl

http://twitter.com/JochemKoole

http://nl.linkedin.com/in/JochemKoole

http://jochemkoole.nl/

http://twitter.com/JochemKoole

http://nl.linkedin.com/in/jochemkoole

http://nl.linkedin.com/in/jochemkoole


Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte's approximately 170,000 professionals are committed to becoming the standard of excellence.

This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication.

Guest lecture on Social Business Engineering @ VU - September 9th, 2012

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Transcript of Guest lecture on Social Business Engineering @ VU - September 9th, 2012