INTRODUCTION

Ø Guest Blogging?

https://www.youtube.com/watch?v=Rq5Vo84Mops

Ø One of the most outstanding, albeit, misunderstood tactics in social media world

Ø Old, but not obsolete

Ø Sharing, Promoting, Earning

Ø Beneficial to Both Businesses:

² Small

² Big

GOALS: POSITIONING, OBTAINING, EXPANDING

Ø Build your authorityØ Make Your Name Well-knownØ Generate Exposure (traffic) Back to Your WebsiteØ Building Backlinks to Your WebsiteØ Drive LeadsØ Establish Relationship to Partners and Customers

ADVANTAGES

ADVANTAGES

Ø Create and Support a Blogging CelebrityØ Share Its Own Success Case StudyØ Dealing with A Social Media CrisisØ Promote its Most Powerful UsersØ Promote Its MessageØ Increase Your ReachØ Get The whole Team InvolvedØ Share The Expertise

CURRENT MARKET AND BUSINESS VARIETY

ØBrand MarketerØBrand InfluencerØMarketing/Branding/Social Media

Relationship AgenciesØEtc

GUEST BLOGGING COMPANIES

RANKING IN 2015

Ø http://www.effectivebusinessideas.com/category/guest-blogging-list/

Ø Pets

Ø Religions

Ø Fashions

Ø Politics

Ø Internet Marketing/Make Money Online Blogs

Ø Sports

Ø Writings

Ø Technology

MITP GUEST BLOGGING:THE MIT PRESSLOGØ MITP, The 3rd Largest University Press of U.S.

Ø Publishing through 131 Disciplines across 22 Scientific Categories

Ø MIT PressLog:

Ø Founded in 2005

Ø Only Official Blog for MITP

Ø Chronicles News about MITP Authors and Books

Ø Forum for Authors to Discuss Issues Related to Their Books, Researches andScholarship

Ø https://mitpress.mit.edu/blog

MITP GUEST BLOGGING SAMPLE 1

SAMPLE 2

THINGS TO WATCH OUT!

DISADVANTAGES/RISKS

Ø AbuseØSpamØCollateral Damage from Guest Posts:² Hurt in Reputation

² Server Failure

² Website Insecurity

² Guest Blogging Penalty: Google Penalty

RECOMMENDATIONS

Ø Require authors’ signatures on bloggingØ Track footprints under the names of the authorsØ Avoid making guest blogging a mass scale “link

building tool”Ø Use no-follow links as much as you canØ Keep away from using Commercial Anchor Text in

guest post links pointing to your siteØ Always guest post on relevant websites

REFERENCES

http://www.socialmediaexaminer.com/8-brands-that-benefit-from-guest-blogging/

https://blog.kissmetrics.com/guide-to-guest-blogging/

http://www.iacquire.com/blog/the-undead-guest-blogging-in-2015-and-beyond

http://www.effectivebusinessideas.com/category/guest-blogging-list/

http://cognitiveseo.com/blog/3600/guest-blogging-link-risk/

http://www.marketingterms.com/dictionary/guest_blogging/

https://mitpress.mit.edu/blog

THANKS!