Guesstimate 1: Estimate the number of pizzas that the Domino's Pizza branch in Kozhikode City delivers, both on site and home delivery per day.

Onsite:Lets say the store opens at 11:00 am and remains open till 11.00 pm.Total working hours (in shifts) in a day = 12 hoursAverage time to prepare a pizza = 9-11 minutes = 10 minsAssuming that Kozhikode outlet has 3 ovens (so 3 pizzas can be simultaneously baked)Let peak time = 1pm to 4 pm and 7pm to 10 pm in Kozhikode (6 hours)Average number of customers per hour in peak time = 3 families + individuals = 20 (12+8) customersFamily of 4 takes 2 medium cheese bursts and regulars take a regular pizza = 6+8 = 14 pizzas (which takes 140 mins and can be made within 1 hour due to 3 ovens assumption)Thus total number of pizza in peak time = 14*6 = 84 pizzaTotal number of pizza in non peak time = lets say 30% of 84 = 25 pizzaThus number of pizza daily = 110 pizza Home delivery The same 3 ovens must also cater to the home delivery requestsAssuming peak time remains almost same for home delivery as well.In peak time assuming it receives an order (phone +net) every 6 mins = 10 orders per hourAssuming more medium sized pizzas are delivered, lets say 8 medium + 12 regular = 20 pizzas Total pizza in peak time = 20*6 = 120 pizzaTotal pizza in non peak time = 50% of peak (% is higher as people would still prefer sitting back at home and ordering as compared to coming to the store during non peak hours) = 60 pizzaTotal number of pizza = 180Thus, net 300 pizza daily.________________________________________________________________________________

Guesstimate 1:Estimate the number of pizzas that the Domino's Pizza branch in Kozhikode City delivers, both on site and home delivery per day.Population of Kozhikode = 20,00,000Target population:: Age 10 to 45 (60% of the population)= 12,00,000A Branch has typical 35-40 seating capacity. A medium size pizza can be shared by 2 people.Dine in WeekendMaxium capacity:: 40 seats = 20 medium size pizzaOptimum capacity:: 40*.5= 10 medium size pizzaWeekdayMaxium capacity:: 40*.5 seats = 10 medium size pizzaOptimum capacity:: 40*.25= 5 medium size pizzaTake away::Weekday A branch has, on an average, 4 motorcycle for home delivery. Time taken for one delivery = 1 hourTrips that can be made in a day = 5 to 6Maxium capacity = 6*2= 12 tripsOne trip on an avg cater to 4 people = 2 medium size pizza12*2= 24 pizzaOptimum capacity = 5*1=5 tripsOne trip on an avg cater to 4 people = 2 medium size pizza5*2= 10 pizzaWeekendA branch has, on an average, 4 motorcycle for home delivery. Time taken for one delivery = 1 hourTrips that can be made in a day = 5 to 6Maxium capacity = 6*4=24 tripsOne trip on an avg cater to 4 people = 2 medium size pizza24*2= 48 pizzaOptimum capacity = 5*2=10 tripsOne trip on an avg cater to 4 people = 2 medium size pizza10*2= 20 pizzaSales: Cost of one medium size pizza is = 300Weekend: Maximum: 68 pizza Sales = 20400 Optimum: 34 pizza Sales = 10200Weekday: Maximum: 34 pizza Sales = 10200 Optimum: 15 pizza Sales= 4500

_______________________________________________________________________________Guesstimate 1:Estimate the number of pizzas that the Domino's Pizza branch in Kozhikode City delivers, both on site and home delivery per day.Kozhikode is comparatively a smaller Indian city with population density of about 3400 people per square kilometre.Assuming Dominoes has only one store in Kozhikode and is very much in demand.And it usually reaches to an area of about 5 square kilometre radius from its outlet, give the proximity and feasibility of delivery for home-orders. Hence the no. of people it can reach out to is about 17,000 on a daily basis.Now out of this chunk of reachable population, lets find out how many actually consume pizzas. Again assuming that around 65 % of the population in Kozhikode is young (less than 35 years of age and greater than infancy say 6 years) who would prefer having pizzas as a substitute food. Again majority in the age-group of 15-25 years will have a strong inclination towards pizzas as compared to the rest of the target group. Therefore estimated target group is around 65 % of 17k ie around 11,000. Now of this 11,000 people, not all would consume pizza on a daily basis. Assuming on an optimistic note that 1/10th of 11k target population have pizzas regularly(or say on a daily basis), then the daily sales target reduces to around 1,100 people. This figure is a mobile one, considering there is NOT any fixed population of this size who consumes pizzas daily; rather a floating daily population of approximately this size who either comes in and goes out or orders from their respective homes.Now optimistically about 1/5th of 1,100 people might order for more than one pizza. Assuming 1/5th order 2 pizzas on an average and the remaining 4/5 th order only one. Then approximate sales of pizzas on a daily basis = 220*2 + 880 = 1320 daily no of pizzas. This figure is representative of all orders placed on a single day on an average including on floor orders plus the shipped ones to homes.