GUESS WHO?Incentivising people… with beards, hats and brown eyes

AGENDA about us

some recent research

Insight #1 - levels of targeting

Insight #2 - delivery is key

case studies and examples [add this if possible]

WHO ARE WE?Billings £352

million

Billings £153 million

WHO WE WORK WITH

MARKET INSIGHTThe survey

We targeted agencies through the Institute of Promotional Marketing with an online survey.

EMPLOYEE MOTIVATION

LOYALTY AND RETENTION

MARKET INSIGHTThe survey

They use traditional delivery methods…

PAPER VOUCHERS

51%

GIFT CARDS

65%

e-vouchers?

20% clients40% agencies

MARKET INSIGHTSo we arranged some interviews.

Why?

What do you REALLY think?

MARKET INSIGHTThe interviewsTwo areas came up time and time again…

Personalisation was as, if not more important

than choice “Mobile

makes it a bit sexy”

MARKET INSIGHT #1Something for everybody!

MARKET INSIGHT #1

GET PERSONAL

GET PERSONALAre you a man

or a lady?

Brown eyes or blue?

Where do you live?

What are your interests?

What was your last

purchase?

GET PERSONALParallel with various levels of drill down…

GET PERSONAL

GET PERSONAL

GET PERSONALVarious levels of drill down

GET PERSONAL

GET BRANDED

GET STARTED

MARKET INSIGHT #2

“We need to make the effort with delivery, it’s just as vital as the actual product”

DELIVERY IS KEYThe evolution of delivery mechanics offers choice

DELIVERY IS KEYChoice was good.

But it wasn’t enough

What do you REALLY think?

DELIVERY IS KEYMobile makes vouchers “a bit more sexy”

“Mobile makes it personal”

DELIVERY IS KEY“Agencies are increasingly

looking for innovative strategies and platforms to deliver

incentives and vouchers to their clients. The delivery method is key, especially in the mobile

space”.

DELIVERY IS KEY

DELIVERY IS KEY

?

DELIVERY IS KEY

“Delivery”

“Presentation”

Source images for product specific delivery of cards and/or email mobile vouchers.

PERSONAL-DELIVERY

COMMUNICATION IS KEY

COMMUNICATION IS KEY

?