Guess This Slogan

M & M's Candy Advertising Slogan

"The milk chocolate melts in your mouth - not in

your hand."

Mars Candy Bars

"A Mars a day helps you work, rest and play."

United States Army

Be all that you can be.

Nike Shoes

If it feels good then…

Just Do It.

Pillsbury

Nothin' says lovin' like somethin' from the oven

Playstation 2

Live in your world, play in ours.

Kentucky Fried Chicken

Buy a bucket of chicken and have a barrel of fun.

Pringles

Once you pop, you can't stop.

MasterCard

There are some things that money can’t buy. For everything else there’s

…

GLAD

Don’t Get Mad. Get…

Wrigley’s Doublemint Gum

Double Your Pleasure, Double Your Fun

Dr. Pepper

…., It makes the World Taste Better.

Aphorism

The way something is worded can make it PERSUASIVE.

Explains a believe, truth, or principle in a very concise/simple way.– Ex: “Power tends to corrupt, and

absolute power corrupts absolutely”

Why is it persuasive??

Catchy

Easy to remember

Can be poetic

Appealing in how it sounds, looks, etc.

Famous Aphorisms from American Revolution Icons

“Liberty once lost is lost forever.”– John Adams

"I may not agree with what you say, but I will fight to the death for your right to say it!”– Patrick Henry

“A democracy is two wolves and a small lamb voting on what to have for dinner. Freedom under a constitutional republic is a well armed lamb contesting the vote.”– Ben Franklin

Benjamin Franklin’s Aphorisms

Franklin rebelled at an early age against his family beliefs and Puritan beliefs.Devoted most of his life to writing, politics, and diplomacy.Helped Thomas Jefferson draft the Declaration of Independence.Believed in virtue and hard work = success.Wrote his own Autobiography and Aphorisms to persuade/example these beliefs.

Aphorism Activity

On page 271, pick one of Benjamin Franklin’s Aphorism’s. Go to this website:

http://interactives.readwritethink.org/

Here, you will make a cartoon based on your aphorism. It must be persuasive!!!