Guerilla marketing
Transcript of Guerilla marketing
Marketing actions where the advertising agency does not want to be identified as the initiator of the communication phenomenon
Uses non conventional places to promote a product with non conventional methods
Moreover…
Unexpected and unconventional
campaigns
Unexpected places
To create a unique, engaging
and thought-provoking concept
To get maximum results from
minimal resources
Concept created by Jay Conrad Levinson
Guerilla
Marketing
Guerilla Marketing: advices• Patience
• Imagination
• Sensibility
• Strong personality
• Initiative, aggressiveness
• Open to change
• Generosity
• Energy
• Curiosity
• Concentration
• Action oriented
- Cheap
- Involves Networking
- Specifically tailored to meet the needs of
small businesses
- Guerilla marketing campaigns are just plain
fun
- It works! you will more than likely end up with
a better and more profitable business.
- Far from an exact science. The number of
variables involved in advertising guarantees
that nothing is 100 %
- Obtaining measurable results is difficult
- A greater level of dedication and energy than
traditional advertising venues
- An investment of time is required in order to
achieve your business sales goals.
- To check your local laws before engaging in a
guerilla marketing campaign
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THANK YOU
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