Guelmy Alcocer - Design Portfolio 2013

GUELMYALCOCERPSS

VISUALDESIGN

&(PRODUCT-SERVICE SYSTEM)

Design Portfolio

GUELMY ALCOCER

Technology Innovation GamificationMobiles & Apps

SocialNetworks

GraphicDesign

Design Research

I’mGUELMYA product-service system designer

from Politecnico di Milano with graphic

design background taken in Mexico.

As a designer, I’m interested on

technology, user experience, social

and digital innovation, design research,

applications, gamification, social

networks and human centered design.

I like to discover insights and tranform

this into design opportunities. I rather

working in teams because I like to

confront ideas and work together to

improve them, but I’m capable also to

work individually and organize work-

flow.

I love films, Tv series and realities.

A growing passion for cooking and

discovering new kinds of food (specially

asian). Like almost every designer I’m

apple-addict. I also like to travel, reading,

dance, hear music, specially 80’s and

90’s and navigate around the web.

PSS DESIGN

PRODUCT-SERVICE SYSTEM

test

shelveswith

products

$

$$

payment

home

wwebsite aand blog

nurse

signals

CUVÈECHOCOLAT2010

Project by: Guelmy Alcocer, Giulia Barra, Delia Bertato, Liu Lu, Daria Svirid

The project was design a product ser-

vice system in base of a physical space

(retail store).

Our concept was healing mind and body

through the healing powers of chocolate.

We wanted to play with combinations of

chocolate that enhance its characteristics

of healing.

Among the properties of the chocolate we

focused on 6 “problems” to fix throught

chocolate in a fun way!. They are: Low

Battery, Heartbreak, Body Care, Stress,

Beauty and Inhibition.

Offering different products and kits for

every one of them. We divided the space

into 3 different experience depending of

the severity of your “problem”. Meas-

ured by an initial check-up.

CUVÈE PHARMACY for a quick fix (re-

tail store / 1st floor)

CUVÈE INTENSIVE CARE for a long

treatment (snack bar / 2nd floor)

CUVÈE FIRST AID for the 24hrs emer-

gencies (vending machine)

Brand Identity in Retail Space

test

USER

interactiveorder

barservice

chatting

music

vendingmachine

firstaid kit

nurse

nurse

2nd floor

payment

$

$$

$

PAGLIA E FIENO2010

The challenge: Design a healthy food

service system to make Milan a healthier

city.

Our concept “From the fields to nearby.”

Paglia e Fieno is a service system to

connect the products of Agricola Parco

Sud (Farm located on the south of Mi-

lan) to the people in the city.

We analized old values of Milk

Stores(latterie) and in base of them, we

designed this system that brings fresh

and healthy food to different points

of the city at different hours following

routes.

Product-Service System

Project by: Valeria Adani, Guelmy Alcocer, Giorgio Campo, Ece Ozdil, Ana Palacios, Corina Macnovit, Xue Jing.

The Van every morning pick the

things from the farm and goes around

the city. You can receive your or-

der food (workers&students), go

there, select and grill your vegetables

(workers&students), or you can pass by

and just pick it up in your way to home

(commuters).

PAGLIA E FIENO2010


SCARPET2011

Project by: Guelmy Alcocer, Ileania Fossati and Miguel Bello

In-store touch-screen interface on the

floor that provides a new experience for

shopping shoes following the natural

try-on position. Scarpet recognizes the

different soles patterns and colors in or-

der to identify specific sneakers model.

Based on the concept of the fingerprints

and the soles as the fingerprints of our

shoes together with a surface to read

them.

Some benefits include freedom in the

purchasing process, not wasting time

waiting for salesman, personalized sug-

gestions, international size recognition,

real-time information about the shoes,

allows interaction with personal devices

and flexibility according to the customer.

User Experience

SWIRROLL2010

The project was developing a product

around the topic of “mobile lifestyle”

Our concept was extra space for travel-

ling with easy and safety access to your

stuff in a fashion way.

Swirroll is a family of fashion travelling

scarves. Every member is unique. Due to

its wires you can model it as you want.

Be ready for any ocasion while travelling.

Swirroll was born from the combination

of the words: swirl and roll. Forms made

by the product due to its internal wires.

Swirroll was sold inside the event:

Throught the box held on Politecnico di

Milano Campus Bovisa on 06/22/2010.

The event was the culmination of a 12

weeks studio with 55 designers from 20

countries, 24 products were presented.

www.ttbox2010.com

Product Design

SWIRROLL2010

Project by: Guelmy Alcocer and Francesca Terzi.

Swirrolls can be use in some many ways,

some of them represented on these il-

lustrations. You can give him your own

personality.

Due to the external material (100% silk)

it’s a perfect travelling companion to

match with your clothing, looking good

and keep your important things always

near you.

Swirroll is also a single traveller. He

was part of the exhibition CUMULUS @

SHANGAI 2010 with other 30 products

from PSSD course.

Organize by Tongji University.

From 09/07/200 to 10/08/2010.

www.cumulus2010tongji.org

Product Design

User with cell phone

Three Channels

*Cell Credits

*Cash

*Credit card

Pin + website + printe

Pin

Map

+

sPC

Card

HOLYMESS2011

Project by: Giorgio Campo, Ana Isabel Palacios, Guelmy Alcocer, Xue Jing, Francesca Terzi, Delia Bertato, Volkan Uysal

Holy Mess is a new service to offer people

an option to do something on Sunday.

Holy Mess offers to connect people with

both God and Devil to get a predeter-

mined personal tour throughout Milan

and learn both good and evil stories of

the city

The connection is stablished using a

cellphone and the path is aided by a

map.

The best two guides ever! - God and Dev-

il - with more than two thousand years

of experience- now available every SUN-

DAY to uncover for you the hidden se-

crets of Milan.


Activate service

Pin + website + printer

Chur ches Street BuildingsTour s

HOLY CARD

BU Y T OUR

GENE RATE MA P

Monument s

HOLY CARD

WEBSITE

Y-QUEST2011

Project by: Giacomo Gallino, Ana Isabel Palacios, Angélica Bello, Guelmy Alcocer, Gustavo Primavera.

The workshop consisted on new ways to

recruit people for Barilla, specially young

people from Generation Y.

Y-QUEST is a service based on the rules of

gamification and with a clear metaphore:

super heroes and X-MEN school.

Through digital and physical challenges

studentes about to graduated, from par-

ticipating schools, will increase and im-

prove their super powers. There powers

are specially selected from Barilla’s val-

ues. What they think a Barilla’s worker

should be passion about.

Students with the highest scores will re-

ceive on the graduation day a golden

ticket- a full day pass to Barilla’s head-

quarters in Parma and the opportunity to

work with them.

Barilla Employer Branding

SYSTEM MAP

3G 4:08 PM

Welcome THE EXTRAORDINARY signager!

82points

YOUR SCORE UNTIL 20/05/2011

3

SHARE!

3G 4:08 PM

MOBILE APP

3G 4:08 PM

BACK

PASTA JUNKY

Superpowers:Curiosity / Food Passion / Diversity

Pasta Junky is a 3 levels challenge. You

have 20 minutes to complete every level. Your mission is to

identify and write the correct name of the kind of pasta with a clue (the region where they come from).

You’ll receive points after complete every level.

Captain Fusilli, League for gifted youngsters Chief

SHARE!

3G 4:08 PM

BACK

MY UNIVERSITYSTATUS

FIRST PLACEPOLITECNICO DI MILANOaverage: 231 points

SECOND PLACEUNiversità comm.luigi bocconiaverage: 194 points

THIRD PLACEUNiversità degli studio milanoaverage: 191 points

fourth PLACEUniversità Cattolica

MOBILE APP

Prevention found

CORE SERVICE

Weekly payments(without notice it!)

Special eventsand talks

Special discount on local partners

Doctor de bolsilloPersonal medical

assistance through calls or SMS

Second medical opinion if you are

not satisfied

Higher interest which helps you to

pay your found

Dedicated website with profile

Online medical records for your doctors and you

ENA

BLIN

G S

YS

TE

MS

SUPPO

RT

ING

SY

STEM

S

SALUD EN CUENTA2012


SALUD en CUENTA is a Product-Service

System to promote and increase health

preventive actions through a saving-money

program addressed to Mexican senior women

and their main health issues.

SALUD en CUENTA is an annual prevention

program including four period. The four

period goals are designated to cover the

principal health issues of Mexican senior

women.

An important feature of SALUD en CUENTA is

the fact that you can pay for it barely noticing

it. Payments are divided into small weekly

fees that almost every woman can afford.

There are also different mechanisms around

the service that help women pay this fee,

such as: higher interest rate or reward system

from local businesses.

SALUD en CUENTA has also extra benefits

that include: talks and events held by

specialists according to the three-month

theme because first-hand information is a

valuable tool. There are also discounts on

local businesses that will also contribute to

their prevention found in every transaction.

You can find a related website and online

medical records.“Doctor de bolsillo” is a

personal medical assistance through calls

and SMS, and a second medical opinion upon

request to guarantee an accurate result.

Doctor de bolsilloPersonal medical

assistance through calls or SMS

Second medical opinion if you are

not satisfied

Online medical records for your doctors and you

WEBSITE

COUPON

ANNUAL CARNET

VISUAL GRAPHICDESIGN

&

ELEZIONI 2013 sole24ore.com2013

Brand identity & User interface

http://www.ilsole24ore.com/elezioni2013

Branding and user interface for the real-

time 36 hours special that Il sole 24 Ore had

prepared for Italian’s elections with results,

news, dossiers, videos and so much more.

For this occasion, an special app was created

to follow all the politicians through twitter.

Team:

Andrea Bene (UX) Andrea Clerici (PM) e

Guelmy Alcocer (UI)

ENIGMATICA24 sole24ore.com2013

User interface

http://enigmatica.ilsole24ore.com

The best way to learn about finance is

through game. Enigmatica24 is a website

were you can find four games and so many

fun facts to discover the hottest topics and

interesting information.

Enigmatica24 is also improved for tablet

gaming.

Team: Andrea Bene (UX), Alfonso Auriemma

(PM), Luca Catalano (sviluppo), Fabio

Castaldo (sviluppo) e Guelmy Alcocer (UI)

INNERDESIGN2013

User interface

Inner design is a design community and shop

where you can find amazing products at very

convenient prices.

As part of the group of Il sole 24 Ore, we

were in charge to redesign the shop. The new

proposal is a very clean responsive design.

We had to follow the actual color palette and

to exalt the visual of the products.

Team:

Andrea Bene (UX) e Guelmy Alcocer (UI)

FIERA DELLESTARTUP2013

Brand identity & User interface

Branding and website for the 2013 2nd edition

of “La Fiera delle Startup”. It is an annual event

hosted by Il sole 24 Ore where young people

and entrepreneurs can show their products/

service searching for financial support.

The website contained all the information for

being part of the event as well as an archive

of all the video proposals. The participants

and the winner of this event could be also

voted through social networks.

Team: Andrea Bene (UX), Luca Catalano

(sviluppo), Fabio Castaldo (sviluppo) e

Guelmy Alcocer (UI)

STREAM24 MEDIACENTER2013

User interface

Redesign of the old mediacenter which

contains videos, photos and audios from all

the sections and channels of Il sole 24 Ore.

It was also redesign the photogalleries and

video player.

L’ESPERTO RISPONDE2013

User interface

L’esperto risponde is a classic tool from Il sole

24 Ore. The storic tool is still printed every

week and sold with the newspaper. People

can still send paper mails to the editorial staff

and wait for an expert answer through the

print versione.

We were asked to update the online tool to

make it more accessible to the user as well

to integrate another product known as forum

where the user can have faster answers in

some periods.

Team: Andrea Bene (UX), Marco Donna (PM),

Andrea Bacchelli (sviluppo), Khurram Bashir

(sviluppo), Riccardo Brambilla (team leader)

e Guelmy Alcocer (UI)

PACKAGING

BOX FOR YOUMONDADORI2011

Branding

BOX FOR YOU is the new line of gift boxes

of Mondadori. It offers activities for leisure

time for all the lovers of Taste, Wellness,

Culture, Nature and Passion.

For this project has been developed:

packaging and all the means of

communication such as advertising,

displays, posters, catalogues, vouchers,

banners and so on.

Due to the success of this line, new boxes

has been launched and added to the actual

collection, such as the new line enjoy, a light

version of the original ones.

The BOX FOR YOU boxes are sold in 600

stores from the Mondadori network and

online through bol.it.

ilVOUCHER pREpagatO

Trovi l’elenco delle strutture su www.boxforyou.it o all’interno del catalogo.

Il presente voucher è valido un anno a partire della data di acquisto.

REGOLAMENTO PER L’UTILIZZOIl presente voucher va consegnato presso la struttura che hai scelto.

Non saranno accettati sostitutivi, fotocopie.

In assenza del voucher il servizio non verrà erogato dalla struttura.

Il voucher vale per la fruizione di un solo servizio, a scelta tra quelli

presentati nel catalogo o su www.boxforyou.it.

La perdita o il furto del presente voucher non daranno diritto ad

alcun rimborso da parte di BOX FOR YOU. www.boxforyou.it

DUE NOTTI CON PRIMA COLAZIONE ED APERITIVO PER 2 PERSONE IN UNA DELLE 60 CITTÀ D’ARTE ITALIANE PROPOSTE

laCULtURa | Weekend culturale (aperitivo)

1. scEGLI LA DESTINAZIONE NEL CATALOgO

2. PRENOTA TRAMITE IL NOSTRO SERVIZIO DEDICATO AL NUMERO 199.119.988

3. cONsEGNA QUEsTO VOUChER PRESSO LA STRUTTURA ChE hAI SCELTO

GA

R

ANTITO DA

ilVOUCHER pREpagatO










UNA NOTTE CON PRIMA COLAZIONE PER 2 PERSONE IN UN AGRITURISMO A SCELTA TRA 80 PROPOSTE IN ITALIA

laNatURa | Oasi di pace

1. scEGLI LA dESTINAZIONE NEL CATALOGO

2. PRENOTA TRAMITE IL NOSTRO SERvIZIO dEdICATO AL NUMERO 199.119.988

3. cONsEGNA QUEsTO vOUChER PRESSO LA STRUTTURA ChE hAI SCELTO

GA

R

ANTITO DAadv_sorrisi.indd 1 28/10/11 08:13

adv_panorama.indd 1 28/10/11 08:11adv_flair.indd 1 28/10/11 08:10

CHRISTMAS POSTER

MAGAZINE’S ADS

ilVOUCHER pREpagatO










UN TRATTAMENTO BENESSERE PER 1 PERSONA IN UNO DEI 120 CENTRI PROPOSTI IN ITALIA

ilBENESSERE | è ora del relax

1. scEGLI LA DESTINAzIONE NEL CATALOgO

2. PRENOTA TRAMITE IL NOSTRO SERvIzIO DEDICATO AL NUMERO 199.119.988

3. cONsEGNA QUEsTO vOUChER PRESSO LA STRUTTURA ChE hAI SCELTO

GA

R

ANTITO DA

VOUCHERS

adv_flair.indd 1 28/10/11 08:10

CHRISTMAS FRAME

WEBSITE BANNERSCHRISTMAS POSTER

NOTEBOOK INTERIOR

EXPERIENCECOLLECTIONMONDADORI2012

Branding

Emporio Mondadori launches the new

collection ‘Experience Collection’, a line of

customizable thematic notebooks, dedicated

to all lovers of books, travel, gastronomy and

enology. Experience Collection consists of

four journals 100% customizables.

For this project we have developed with four

specialists in the area. A notebook ready to

fill it up with your ideas with minimal graphics

and innovative sections includes 250 stickers

to enrich the ideas. These new notebooks

are available in the Mondadori network and

online through bol.it.

NOTEBOOK INTERIOR

sea

1-9/10/2011

51SALONE NAUTICOINTERNAZIONALEDI GENOVA

genoaboatshow.com

GENOVA

The world of the sea

The world of the Genoa. More than you expect.

1-9/10/2011


IL SALONE NAUTICO SCOPRI IL SALONE ORGANIZZA LA VISITA

POSTER PROPOSAL WEBSITE PROPOSAL

1-9/10/2011


°

The world of the sea

SALONE NAUTICO 20112011

Branding

Identity proposals for the 51 Salone Nautico

di Genova 2011. Inspired on a world made of

water, highlighting the destination: Genova.

With 1,300 exhibitors and 2,000 boats,

from the smallest boats to super-yacht with

a wide exposure in water and wholeness

merchandise unparalleled International Boat

Show is the global benchmark for the marine

industry and for all boaters.

Organized by Fiera di Genova in partnership

with Ucina, the trade association of the

recreational marine environment, is a perfect

combination of business and upgrading, sea

culture, sports and entertainment.

1-9/10/2011


°

Presidente Fiera di Genova SpA Presidente UCINA

Il presente invito è strettamente indispensabile per l’ingresso all’Area Riservata e al Fieracongressi.

PR

ES

S 1-9/10/2011


°

The world of the sea GENOVA

°

1-9/10/2011

The world of the seaGenoa. More than you expect.

GENOVA

EVENTIINTERNAZIONALI

The world of the seaGenoa. More than you expect.

GENOVA

FOLLOW US!

DOWNLOAD THE APP

ORGANIZZA LA VISITA CATALOGO ESPOSITORI INFO ESPOSITORI PRESS AREA

WEBSITE PROPOSAL

INVITATION PROPOSAL

GENOVA

1-9/10/2011

SALONE NAUTICOINTERNAZIONALE

sea

CHRISTMAS COVERPRICE LISTS

VALLI ARREDOBAGNO2011

Corporate Communication

Valli Arredobagno changes it website

depending of the season. For Christmas, this

postcard was desgined for them. A snowball

with little snowmen inside using Valli’s

products to represent this event.

Price list for the new lines of products were

also designed, following the elements of the

corporate identity of the brand.

Valli Arredobagno was founded in 1990,

the company gives the bathroom a revival

today with a completely new perspective.

ValliArredobagno goes beyond the bathroom

concept, by focussing on innovative

design using precious materials, accurate

manufacturing and leading technologies.

CHRISTMAS COVER

COVER & INTERIORS

SONZOGNO EDITORI2012

Editorial Design

Sonzogno is one of the oldest Italian

publishers. For this publishing house,

editorial projects as well as cover and interns

cover has been made. Here are some of the

cover and interiors of books in which I’ve

participated.

Sonzogno today is a publishing house which

follows with great interest the readers’ tastes,

trends, fashions and publishes books with a

touch of class that makes them chic, from

manuals to fiction Italian and foreign .

MEDIASETPREMIUM PLAY2012

Interface Design

Mediaset Premium Play is the most innovative

TV-on-demand, offering each day more than

2000 content to choose from, to see when

and where you want to: preview movies in

HD, TV series, documentaries, cartoons, and

the best of Mediaset programs from the last

7 days.

I’ve participated in the update of their

application for the iPad and for their website.

IT’SSHANGHAIITALIAN CENTER2012

Branding

Logo winner of the Italian Center of Shanghai

contest.

On 18 May 2012, the Italian Center of

Shanghai was officially inaugurated. It

represents the first reopening of one of the

Europeans’ pavilions who participated in the

Shanghai Expo 2010.

The Italian Center Shanghai will become a

unique tool to promote the “Made in Italy”,

affirming the excellent level of political,

economic and cultural relations between Italy

and China.

The building was inspired by the famous

stick game “Shaghai” and the inspiration for

the logo came from the upper view of the

building and the colors of the Italian Flag.

UNICEFYUCATAN2006

Corporate Communication

The project was about protect the rights of

the children of Yucatán.

A Campaign for the rights of the children, like

education, protection and being free of

violence.

Our concept was represent every stage

of the childrenhood with an object

OLYMPIA2008

Corporate Identity

Olympia is a Sports & Antiage Medicine

Clinic.

The project was designing a Corporate

Identity for this new clinic.

The Concept inspired from the name is based

on the story of Sports. Olympic Games.

Ancestral symbols of beauty and sports..

The target was sportist and not sportist

people who whishes to start to practice a

sport or people who wants to look and feel

better.

LOGODESIGN2006 - 2012

Corporate Identity

1. CAISALUD. Logo for a Center of integrated

care of the health. Took inspiration from the

man of Vitruvio like symbol of medicine

and equilibrated health.

2. FERNANDO FERREYRO. Nutritionist in

Mérida, Yucatán, specialized on diets for people

with cardiac diseases. This concept is what the

logo represents.

3. DEQUIFARS. Redesign of Corporate Identity

for a Producer of Hotel’s Amenities and product

of daily beauty. The concept: A balance between

chemist substances and nature.

4. SE BUSCA CASA. Logo for a digital service to

find, look and offer in adoption pets.

5. RENTYUCATAN.COM. Logo for a service

for renting houses on the yucatecan coast

dedicated to retired foreigners who wants to

rent a house on the beach for relaxing

6. COLEGIO JARDINES. Logo for an elementary

school and kinder garden.

7. YAXUNAH. Logo for an educational

community on the countryside of Yucatán.

8. PLANOMEX Logo for an american studio of

architects who works for mexican living in USA.

9. GOURMETTERIA. Logo proposal for a food

and wine gourmet store in center Treviso.

10. VIRAL MARKETING. Design of Corporate

id. for Marketing digital agency specialize in

massives e-mails.

11. PROSPERIDAD YUCATECA. Logo for a

service of yucatecan food [vacuum-packed] in

the area of national flights of MID Airport.

12. WISHLIFE. Logo for a new travel social

network with base on Barcelona.

Guelmy Alcocer (MX)

+39 345 593 7674+39 0161 253 890

[email protected]@hotmail.com

Viale Coni Zugna N. 59 Milano, Italia20144

Via Confienza N.70Vercelli, Italia13100

Guelmy Alcocer - Design Portfolio 2013

Documents

Transcript of Guelmy Alcocer - Design Portfolio 2013