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GucciStudent Created

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The History Established in 1931by Guccio Gucci as a

saddle shop in Florence. Gucci was afamily run Italian business until Gucciosgrandson Maurizio sold his final share ofthe brand in 1993.

Guccio Gucci was the first to inter twinehis name into the logo for his brand.

Tom Ford came along in the mid-90sand designed the womens wearcollection for Gucci which were shotand advertised by Mario Testino.

In 2004, Ford exited Gucci and thecompany. But soon after a newmanagement fill his position, not with a

single designer, but with an entire teamof designers. John Ray (mens wear),Alessandra Facchinetti (womens wear),and Frida Giannini (accessories).

But in March 2005, Alessandra left Guccifor another company.

John Ray Guccio Gucci

Alessandra

Facchinetti

Frida Giannini

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Where ya from? Guccio Gucci (1881-1953) Born

in Italys northernmanufacturing region. He wasthe son of an Italian merchant,he started the House of Gucci

as a small family own leathersaddlery shop in 1906. Being anexcellent craftsman, he startedselling leather bags to thehorsemen in 1920. Gucciexpanded his business to the

capital, Rome in 1938 where heopened his first retail outlet. In1953, Gucci expanded hisbusiness to Manhattan.

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Promotions & Success House of Gucci is an Italian iconic fashion and leather good items. It is one of the

most famous and prestigious brands known globally. It was one of the premiermanufacturing leather good suppliers. It also holds an Guinness Book Of WorldRecord for one of its apparel collection called, Genius Jeans, which were pricedat $3,134 The organization has also won multiple awards. Some of the prestigiousawards won by the organization are

VH1/Vogue Best New Designer (1995) Designer of the Year (1996)

CFDA International Designer of the Year (1996)

Elle Style Awards Style Icon Award (2000)

British GQ International Man of the Year Award (2000)

Times Best Fashion Designer (2001)

GQ Designer of the Year (2001) First Annual Fashion Design Achievement Award At the Cooper Hewitt Design

Museums National Design Awards (2003)

The brand also occupied 46th position in the business week magazine, whichfeatured top 100 brands in 2007

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Prices! A rough estimate for a cheap

handbag from Gucci would start ataround $595

A rough estimate for a very highquality handbag was start at around$15,500

Evening wear shoes would start ataround $930

Sneakers would start around $375

Womans wear clothing would start at

around, for shorts and shirts: $790.

Mens wear clothing would start at

around, for shorts: $595 and shirts:$625

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Icons Gucci has multiple

icons. But the four mostwidely known iconsare, Flora, GG,

Horsebit, and theBamboo