:E-mail gauravbasu2000@gmail.com :Phone +971 55 153 6606:Address 1-27, 214, Al Khail Gate community,, Al Quoz, 4,

Dubai, UAE

SutraMagnus April, 2014 — Present

Gaurav Basu

ProfileA strategic digital marketing manager with a successful background of delivering multiple / complex projects within settime frame, budgets and to high quality standard. As a digital marketeer with 3 years of experience in the digital space, my key expertise is in helping my clients build theirbrand on the online space. I help my clients to generate awareness, engagement and revenue through measurable digitalmarketing strategies

Skill MatrixProject management | Strategic planning | Bid management | Performance management | Communication | eCRM |Solution analysis | Marketing Communication | Marketing Strategy development | SEM, PPC | Social Media Marketing |Lead Generation | Online Marketing Analytic

Professional AttributesCommunication skills Project management with attention to detailing Team Leader Work load management

ObjectiveA position in result oriented company that seeks an ambitious and career oriented person, whose acquired skills andexpertise will be utilized towards continued growth and advancement.

Work experience

Digital Marketing Manager

Plan and execute all web, SEM, marketing database, email, social media and display advertising campaigns

Work with the IT department/agency in support of their digital medi

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Pineapple Consulting Pvt. Ltd. - Mumbai,India

October 2012 — March, 2014

Leading the Social Media Marketing - Strategy and Execution with hand on experience on software like hoot-suite,buffer

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Planning and execution of integrated communication on digital platform in line with the ATL & BTL activities

Developing wireframes and prototypes. Used Axure and UXPIN for the same

Social Media Campaigns / Facebook Marketing and targeting for increased mileage

Planning & coordinating a team of business sources and servicing.

Write editorial content Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

Monitor trends in Social Media tools, applications, channels, design and strategy.

Monitor effective benchmarks for measuring the impact of Social Media programs.

Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Clientele Handled;

Basicxx Fashion (KSA -retail brand)Chelsea Group of HotelsBig Boys ToysEmirates Money - EDMCitizen Watches - Digital HTML5 Banners Dr. Batra's Homeopathic clinic Dubai Internet City WebsiteTravelwings.comTotal Lubricants 11 Now - mobile app - under development Envitech Middle EastUnilever International

Client Servicing ExecutiveProfile

Planning the Marketing StrategyCoordinating for the designing and developing sales collateral, such as posters, banners and standees artwork forrespective clients.Pro-Active in idea generations and concept buildingChalking out the entire marketing plan with proper match of ATL and BTL media vehiclesGenerating new businessFollow up with Existing ClientsPlanning & Coordinating Events and launch campaignsMedia Planning & Budgeting.Scripting and screenplay writing for motion graphic films

Brands handled:

Shemaroo EntertainmentBirla AuroraSopariwala ExportsSoex IndiaSoex Flora

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Triton Communications - Mumbai, India May 2010 — OCT 2012

Country Vacations - Mumbai - India April 2008 — November 2008

Fritzberg Varuna Di Jani21 ExoticaEmprocellGHPGlenmarkFABSPeople Edge

Worked on Pitch:

FoggPanasonicPaan E ShahiWink HotelsWe FounadationSanjay Ghodawat institute

Client Servicing Executive / Business DevelopmentProfile

Identifying and approaching prospect clients , capable of heavy spending related brand building measures.Analysis of product related & service issues of clients related to creative’s and planning.Meeting new and existing clients on regular basis and keeping proper follow up to ensure timely submission ofadvertising co-laterals .Creative and strategic presentations while pitching for new clients , keeping in mind the flavor of each brand andtopping up proper spices to bring them into limelight.Planning & coordinating a team of business sources and servicing personals.Conducting sales promotion campaign, and various BTL activities as scheduled for the purpose of brand building.

Worked on Pitch:

Gokul MilkMahananda MilkDSK DevelopersKolte Patil DevelopersGoel Ganga GroupXXX Energy DrinkBombay dyeing

Sales ExecutiveKey Responsibilities:

·Interacting with prospective clients and converting them to our members.

·Selling membership of various packages for a family holiday experience for a respected period of time.

Coordinating all After Sales issues for smooth functioning of service operations.Rigorous follow up with customers related payment issues.

QualificationsCertified Google Analytics professional partners id 110496161798477513130

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Bachelors of Mass Media (Advertising) June, 2007 — March, 2010

HSC June, 2005 — March, 2007

SSC June, 1993 — March, 2005

Education

Mumbai UniversityObtained the bachelors degree with 64% marks

Maharashtra state board of higher secondary educationCleared HSC with 71.50%

Maharashtra state board of secondary educationCleared SSC with 68%

InterestsAnything that is unique and gives me an adrenaline rush interests me. I love to investigate, thus I am good in analysis I love to drive - Driving is a stress buster to meMusic - Soothing onesFoodie - I love to explore new restaurants and new cuisines. I make sure I try one new restaurant every weekendI love to Socialize, meet new people and make friends

ReferencesReference on request

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