Guaranteed Performance2

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Direct Mail • Email • Banner Ad • PURL Guaranteed Sales Performance We market to the right people, at the right time, with the right message. We direct target your customers with intelligent ad concept and help them make an informed decision. The psychology of this is that they are comfortable doing business with your dealership, trust you, and believe they will be treated fairly. We know this works! Money Back Guarantee No risk, only upside for your dealership. There are no long term agreements, simply results. Cancel at any time if not fully satisfied. How Do You Benefit? Average 35-50 Cars Sold Hard Hitting Creative Messages Drives Leads & Foot Traffic Co-op Eligible & OEM Compliant Minimal Cost per Car Measurable Results Transparent 3rd Party Sales Matching thru CDK Global Our In Market Buyer Finder takes into account a consumer’s likely propensity to respond to a particular advertisement. DEALERS DIRECT U.S. is not limited by a particular type of advertising. Instead, we target each consumer in the way best suited to drive them to your dealership using our “Multi-Channel Marketing Bundle” concepts. The reason DEALERS DIRECT U.S. is willing to fully guarantee all of our advertising campaigns is that we have absolute confidence in our proprietary algorithms that identify specific model buyers. We know which consumers are going to buy/ lease a car in the next few weeks thru brand defection patterns & financially relevant life changes. Guaranteed Sales Performance & Results! How Can We Do This? How Did We Do This “Multi-Channel Marketing Bundle”? Independent Trade Value. The reason you received this letter is your vehicle has been identified as having good trade value. I have set up private access for you to get an independent valuation of your trade from Black Book, a trusted provider of this information. The process takes only a few minutes, but will provide you with very valuable information. Pre-qualify For Financing. Interest rates continue to be at all-time lows. Whether you have good credit or not, Adams Toyota of Lee’s Summit will work hard to get you into the best financing available. Your information will remain secure in every way, and the process is quick and easy. Find out today whether you qualify to buy or lease a new vehicle at Shop Current Inventory. Our current incentive packages are amazing. Right now you can drive away in a new car for as low as $189 a month 1 . Due to these exceptional offers, your new payment may actually be the same or even lower than your current payment. There might even be a possibility of no money changing hands when we get you into your new vehicle. 2 1 3 As General Manager of Adams Toyota in Lee’s Summit, it is my job to provide you with an outstanding buying experience. We have taken the guess work out of buying your next vehicle, and significantly reduced the amount of time you will need to spend in the dealership buying your next car. The process is fast, secure, and informative. Schedule your appointment today and drive away in a new vehicle. Simply call 816-358-7600. We look forward to giving you the best possible buying experience! Sincerely Sco Mileton General Manager Adams Toyota POWERED BY Visit your personal webpage printed below: Instantly receive the current trade value of your vehicle, apply for financing or shop our current inventory! 2016 Toyota Tundra SR 4 Automatic, Rear View Camera, Trailer Hitch, Daytime Running Lights, Bluetooth and more! BUY FOR ONLY $ 421 PER MONTH/ 72 MONTHS ADAMS TOYOTA 501 N.E. Colbern Road Lee’s Summit, MO 64086 816-358-7600 www.AdamsToyota.com 2016 Toyota Corolla S 1 Automatic, Bluetooth, Remote Keyless Entry, Rear View Camera, Cruise Control and more! 36 MONTH LEASE FOR ONLY $ 189 PER MONTH 2016 Toyota Camry SE 2 Automatic, Rear View Camera, Bluetooth, 60/40 Split Folding Rear Bench Seat, Daytime Running Lights and more! 36 MONTH LEASE FOR ONLY $ 219 PER MONTH 2016 Toyota RAV4 LE 3 Automatic, Bluetooth, Rear View Camera, Traction Control, Daytime Running Lights, Moonroof and more! 36 MONTH LEASE FOR ONLY $ 279 PER MONTH www.XXXXXXX.bbcartrade.com ***ECRLOT***SKU1603 Mr. John Danver 100 Pearl Drive Anytown, US 12345 Dear John, Go to www.XXXXXXXX.bbcartrade.com Go to www.XXXXXXXX.bbcartrade.com Independent Trade Value. The reason you received this letter is your vehicle has been identified as having good trade value. I have set up private access for you to get an independent valuation of your trade from Black Book, a trusted provider of this information. The process takes only a few minutes, but will provide you with very valuable information. Pre-qualify For Financing. Interest rates continue to be at all-time lows. Whether you have good credit or not, CardinaleWay Mazda will work hard to get you into the best financing available. Your information will remain secure in every way, and the process is quick and easy. Find out today whether you qualify to buy or lease a new vehicle at Shop Current Inventory. Our current incentive packages are amazing. Right now you can drive away in a new car for as low as $159 a month 1 . Due to these exceptional offers, your new payment may actually be the same or even lower than your current payment. There might even be a possibility of no money changing hands when we get you into your new vehicle. 2 1 3 As General Manager of CardinaleWay Mazda in Las Vegas, it is my job to provide you with an outstanding buying experience. We have taken the guess work out of buying your next vehicle, and significantly reduced the amount of time you will need to spend in the dealership buying your next car. The process is fast, secure, and informative. Schedule your appointment today and drive away in a new vehicle. Simply call 702-637-9504. We look forward to giving you the best possible buying experience! Sincerely, ephen Bcher General Manager CardinaleWay Mazda POWERED BY Instantly receive the current trade value of your vehicle, apply for financing or shop our current inventory! 6950 W. Sahara Avenue Las Vegas, NV 89117 702-637-9504 www.CardinaleWayMazdaLasVegas.com CardinaleWay Mazda 2016 Mazda Mazda6 i Sport 2 Automatic, Rearview Camera, Bluetooth Integration, 60/40 Fold Down Rear Seatback, and More! 36 MONTH LEASE FOR ONLY $ 199 PER MONTH 2016 Mazda CX-5 Sport 3 Automatic, Advanced Front Air Bags, Bluetooth Integration, Dynamic Stability Control, and More! 36 MONTH LEASE FOR ONLY $ 209 PER MONTH 2016 Mazda Mazda3 i Sport 1 Automatic, Rearview Camera, 60/40 Fold Down Rear Seatback, Push Button Start and More! 36 MONTH LEASE FOR ONLY $ 159 PER MONTH 2016 Mazda Miata MX-5 4 Manual, Keyless Entry, Bluetooth Integration, MAZDA Connect Info System and More! 36 MONTH LEASE FOR ONLY $ 407 PER MONTH www.XXXXXXXX.bbcartrade.com Go to www.XXXXXX.bbcartrade.com Go to www.XXXXXX.bbcartrade.com Visit your personal webpage printed below: ***ECRLOT***SKU1603 Mr. John Danver 100 Pearl Drive Anytown, US 12345 Dear John, Your dealership has only upside potential! Dealers Direct U.S. assumes 100% of the risk of your multi-channel advertising campaign. NOW YOU HAVE IT ALL! 7-27-2016 Direct Mail • Email • PURL Banner Ad Multi-Channel Advertising and Marketing Bundle Untitled-1.indd 2 8/12/2016 3:36:47 PM

Transcript of Guaranteed Performance2

Page 1: Guaranteed Performance2

Direct Mail • Email • Banner Ad • PURLGuaranteed Sales Performance

We market to the right people, at the right time, with the right message. We direct target your customers with intelligent ad concept and help them make an informed decision. The psychology of this is that they are comfortable doing business with your dealership, trust you, and believe they will be treated fairly.

We know this works!• Money Back Guarantee• No risk, only upside for your

dealership.• There are no long term

agreements, simply results.• Cancel at any time if not

fully satisfied.

How Do You Benefit?

• Average 35-50 Cars Sold •Hard Hitting Creative Messages •Drives Leads & Foot Traffic •Co-op Eligible & OEM Compliant

•Minimal Cost per Car•Measurable Results •Transparent 3rd Party Sales Matching thru CDK Global

Our In Market Buyer Finder takes into account a consumer’s likely propensity to respond to a particular advertisement. DEALERS DIRECT U.S. is not limited by a particular type of advertising. Instead, we target each consumer in the way best suited to drive them to your dealership using our “Multi-Channel Marketing Bundle” concepts.

The reason DEALERS DIRECT U.S. is willing to fully guarantee all of our advertising campaigns is that we have absolute confidence in our proprietary algorithms that identify specific model buyers. We know which consumers are going to buy/lease a car in the next few weeks thru brand defection patterns & financially relevant life changes.

Guaranteed Sales Performance & Results!

How Can We Do This?

How Did We Do This“Multi-Channel Marketing Bundle”?

Independent Trade Value. The reason you received this letter is your vehicle has been identified as having good trade value. I have set up private access for you to get an independent valuation of your trade from Black Book, a trusted provider of this information. The process takes only a few minutes, but will provide you with very valuable information.

Pre-qualify For Financing. Interest rates continue to be at all-time lows. Whether you have good credit or not, Adams Toyota of Lee’s Summit will work hard to get you into the best financing available. Your information will remain secure in every way, and the process is quick and easy. Find out today whether you qualify to buy or lease a new vehicle at

Shop Current Inventory. Our current incentive packages are amazing. Right now you can drive away in a new car for as low as $189 a month 1. Due to these exceptional offers, your new payment may actually be the same or even lower than your current payment. There might even be a possibility of no money changing hands when we get you into your new vehicle.

2

1

3

As General Manager of Adams Toyota in Lee’s Summit, it is my job to provide you with an outstanding buying experience. We have taken the guess work out of buying your next vehicle, and significantly reduced the amount of time you will need to spend in the dealership buying your next car. The process is fast, secure, and informative.

Schedule your appointment today and drive away in a new vehicle. Simply call 816-358-7600. We look forward to giving you the best possible buying experience!Sincerely

Scott MiddletonGeneral ManagerAdams Toyota

POWERED BY

Visit your personal webpage printed below:

Instantly receive the current trade value of your vehicle, apply for financing or shop our current inventory!

1. STK# 437522. 2016 Corolla S 1.8L 4 Cyl (model #1862). Automatic transmission. Lease payment of $189 per month for 36 months. First payment of $189 due at signing. Payment includes $1,000 TFS Lease Subvention Reduction and $1,000 Lease Bonus Cash. To qualified Tier 1+ customers through Toyota Financial Services. $350 disposition fee due at lease end unless customer purchases vehicle or decides to re-finance through Toyota Financial Services. MSRP including freight is $20,355. Total amount paid during lease term, including initial payment, $6,804, plus tax. Capitalized cost of $18,232. Lease-end purchase option is $13,027. Lease Subvention Cash provided by Toyota Financial Service to eligible customers who finance a new 2016 Corolla S. Lease does include sales tax figured at 7.725%, license, title fees, regionally required equipment & dealer $199 admin fee. Depending on where you live your tax rate might be higher or lower. Personal Property Tax is not included. Closed-end lease. Customer responsible for maintenance, excess wear and tear and $0.15 per mile over 15,000 miles per year. Vehicle subject to availability. Picture for illustration only. Must take possession by 02/29/16.

2. STK# 118917. 2016 Camry SE 2.5L 4 Cyl (model #2546). 6-speed Automatic transmission. Lease payment of $219 per month for 36 months. First payment of $219 due at signing. Payment includes $500 TFS Lease Subvention Reduction and $1,000 Lease Bonus Cash. To qualified Tier 1+ customers through Toyota Financial Services. $350 disposition fee due at lease end unless customer purchases vehicle or decides to re-finance through Toyota Financial Services. MSRP including freight is $24,900. Total amount paid during lease term, including initial payment, $7,884, plus tax. Capitalized cost of $22,633. Lease-end purchase option is $14,691. Lease Subvention Cash provided by Toyota Financial Service to eligible customers who finance a new 2016 Camry SE. Lease does include sales tax figured at 7.725%, license, title fees, regionally required equipment & dealer $199 admin fee. Depending on where you live your tax rate might be higher or lower. Personal Property Tax is not included. Closed-end lease. Customer responsible for maintenance, excess wear and tear and $0.15 per mile over 15,000 miles per year. Vehicle subject to availability. Picture for illustration only. Must take possession by 02/29/16.

3. STK# 062731. 2016 RAV4 LE FWD 2.5L 4-Cyl (model #4430). Automatic transmission. Lease payment of $279 per month for 36 months. First payment of $279 due at signing. Payment includes $500 TFS Lease Subvention Reduction and $1,000 Lease Bonus Cash. To qualified Tier 1+ customers through Toyota Financial Services. $350 disposition fee due at lease end unless customer purchases vehicle or decides to re-finance through Toyota Financial Services. MSRP including freight is $25,565. Total amount paid during lease term, including initial payment, $10,044, plus tax. Capitalized cost of $23,876. Lease-end purchase option is $15,850. Lease Subvention Cash provided by Toyota Financial Service to eligible customers who finance a new 2016 Rav4 LE. Lease does include sales tax figured at 7.725%, license, title fees, regionally required equipment & dealer $199 admin fee. Depending on where you live your tax rate might be higher or lower. Personal Property Tax is not included. Closed-end lease. Customer responsible for maintenance, excess wear and tear and $0.15 per mile over 15,000 miles per year. Vehicle subject to availability. Picture for illustration only. Must take possession by 02/29/16.

4. STK# 201909. 2016 Toyota Tundra SR. Automatic transmission. MSRP $30,805. Monthly payment of $421.22 for 72 Months. 2.9% APR. On approved credit from Toyota Financial Services. $3,000 down at signing. Total amount paid during finance term, including down payment, $33,327.84. Annual Percentage Rate available to buyers with approved Tier 1+ through Tier 1 (excellent) credit through Toyota Financial Services. Down payment may be required. Varies by region. Not all will qualify. Government fees, taxes, finance charges, and emission testing charges additional where applicable. Dealer doc processing fee may be extra. Residency restrictions apply. See participating dealer for details. Does not include College Grad and Military Rebate. Must take possession by 02/29/2016.

2016 Toyota Tundra SR 4

Automatic, Rear View Camera, Trailer Hitch, Daytime Running Lights, Bluetooth and more!

BUY FORONLY $421 PER MONTH/

72 MONTHS

ADAMS TOYOTA501 N.E. Colbern Road

Lee’s Summit, MO 64086816-358-7600

www.AdamsToyota.com

2016 Toyota Corolla S 1

Automatic, Bluetooth, Remote Keyless Entry, Rear View Camera, Cruise Control and more!

36 MONTHLEASE FOR ONLY $189 PER

MONTH

2016 Toyota Camry SE 2

Automatic, Rear View Camera, Bluetooth, 60/40 Split Folding Rear Bench Seat,Daytime Running Lights and more!

36 MONTHLEASE FOR ONLY $219 PER

MONTH

2016 Toyota RAV4 LE 3

Automatic, Bluetooth, Rear View Camera, Traction Control, Daytime Running Lights,

Moonroof and more!

36 MONTHLEASE FOR ONLY $279 PER

MONTH

www.XXXXXXX.bbcartrade.com

***ECRLOT***SKU1603Mr. John Danver100 Pearl DriveAnytown, US 12345

Dear John,

Go to www.XXXXXXXX.bbcartrade.com

Go to www.XXXXXXXX.bbcartrade.com

Independent Trade Value. The reason you received this letter is your vehicle has been identifi ed as having good trade value. I have set up private access for you to get an independent valuation of your trade from Black Book, a trusted provider of this information. The process takes only a few minutes, but will provide you with very valuable information.

Pre-qualify For Financing. Interest rates continue to be at all-time lows. Whether you have good credit or not, CardinaleWay Mazda will work hard to get you into the best fi nancing available. Your information will remain secure in every way, and the process is quick and easy. Find out today whether you qualify to buy or lease a new vehicle at

Shop Current Inventory. Our current incentive packages are amazing. Right now you can drive away in a new car for as low as $159 a month 1. Due to these exceptional offers, your new payment may actually be the same or even lower than your current payment. There might even be a possibility of no money changing hands when we get you into your new vehicle.

2

1

3

As General Manager of CardinaleWay Mazda in Las Vegas, it is my job to provide you with an outstanding buying experience. We have taken the guess work out of buying your next vehicle, and signifi cantly reduced the amount of time you will need to spend in the dealership buying your next car. The process is fast, secure, and informative.

Schedule your appointment today and drive away in a new vehicle. Simply call 702-637-9504. We look forward to giving you the best possible buying experience!

Sincerely,

� ephen B� cherGeneral ManagerCardinaleWay Mazda

POWERED BY

Instantly receive the current trade value of your vehicle, apply for fi nancing or shop our current inventory!

1. 2016 Mazda Mazda3 i Sport. Automatic Transmission. MSRP $18,895. Lease Price of $5,732 includes $1,940 Mazda Customer Lease Support. $1,999 down at lease inception. Lease term of 36 months. Total amount paid during lease term, including initial payment, $7,731, plus tax. On approved credit. Not all will qualify. Residency restrictions apply. Government fees, taxes, fi nance charges, and emission testing charges additional where applicable. Dealer document processing fee of $595 and $835 destination charge additional. Lease based on 12,000 miles per year. $.15 per additional mile. Lease purchase option at lease end of $10,602, plus tax. Must take possession on or before 6/30/2016. See dealer for details.

2. 2016 Mazda Mazda6 i Sport. Automatic Transmission. MSRP $22,995. Lease Price of $7,173 includes $2,340 Mazda Customer Lease Support. $1,999 down at lease inception. Lease term of 36 months. Total amount paid during lease term, including initial payment, $9,173, plus tax. On approved credit. Not all will qualify. Residency restrictions apply. Government fees, taxes, fi nance charges, and emission testing charges additional where applicable. Dealer document processing fee of $595 and $835 destination charge additional. Lease based on 12,000 miles per year. $.15 per additional mile. Lease purchase option at lease end of $12,153, plus tax. Must take possession on or before 6/30/2016. See dealer for details.

3. 2016 Mazda CX-5 Sport. Automatic Transmission. MSRP $23,195. Lease Price of $7,528 includes $800 Mazda Customer Lease Support. $1,999 down at lease inception. Lease term of 36 months. Total amount paid during lease term, including initial payment, $9,527, plus tax. On approved credit. Not all will qualify. Residency restrictions apply. Government fees, taxes, fi nance charges, and emission testing charges additional where applicable. Dealer document processing fee of $595 and $835 destination charge additional. Lease based on 12,000 miles per year. $.15 per additional mile. Lease purchase option at lease end of $13,975, plus tax. Must take possession on or before 6/30/2016. See dealer for details.

4. 2016 Mazda Miata MX-5. 2016 Manual Transmission. MSRP $26,345. Lease Price of $14,652. $0 down at lease inception. Lease term of 36 months. Total amount paid during lease term, including initial payment, $14,652, plus tax. On approved credit. Not all will qualify. Residency restrictions apply. Government fees, taxes, fi nance charges, and emission testing charges additional where applicable. Dealer document processing fee of $595 and $835 destination charge additional. Lease based on 12,000 miles per year. $.15 per additional mile. Lease purchase option at lease end of $15,193, plus tax. Must take possession on or before 6/30/2016. See dealer for details.

6950 W. Sahara AvenueLas Vegas, NV 89117

702-637-9504www.CardinaleWayMazdaLasVegas.com

CardinaleWay Mazda

2016 Mazda Mazda6 i Sport 2

Automatic, Rearview Camera, Bluetooth Integration, 60/40 Fold Down Rear Seatback,

and More!

Automatic, Rearview Camera, Bluetooth

36 MONTHLEASE FOR ONLY $199 PER

MONTH

2016 Mazda CX-5 Sport 3

Automatic, Advanced Front Air Bags, Bluetooth Integration, Dynamic Stability Control, and

More!

Automatic, Advanced Front Air Bags, Bluetooth

36 MONTHLEASE FOR ONLY $209 PER

MONTH

2016 Mazda Mazda3 i Sport 1

Automatic, Rearview Camera, 60/40 Fold Down Rear Seatback,

Push Button Start and More!

Automatic, Rearview Camera,

36 MONTHLEASE FOR ONLY $159 PER

MONTH

2016 Mazda Mazda3 i Sport

2016 Mazda Miata MX-5 4

Manual, Keyless Entry, Bluetooth Integration, MAZDA Connect Info System and More!

Manual, Keyless Entry, Bluetooth Integration,

36 MONTHLEASE FOR ONLY $407 PER

MONTH

2016 Mazda Miata MX-5

www.XXXXXXXX.bbcartrade.com

Go to www.XXXXXX.bbcartrade.com

Go to www.XXXXXX.bbcartrade.com

Visit your personal webpage printed below:

***ECRLOT***SKU1603Mr. John Danver100 Pearl DriveAnytown, US 12345

Dear John,

Your dealership has only upside potential! Dealers Direct U.S. assumes 100% of the risk of your multi-channel advertising campaign.

NOW YOU HAVE IT ALL!or receive money back!!!

7-27-2016

Direct Mail • Email • PURL Banner AdMulti-Channel Advertising and Marketing Bundle

Untitled-1.indd 2 8/12/2016 3:36:47 PM