DIGITAL PROJECTS DIGITAL MARKETING

CREATIVE MEDIA THOUGHT LEADERSHIP MANAGER

In this application you can find:

LEAD Task Force Global TXP Support Team

Global Marketing Task Force

WELCOME AND TIMELINE

Dear candidate, You will be able to use all your creativity when creating and designing your own application form for AIESEC International Global Support Teams 2014-2015. The process has been designed to help you step out of the crowd and feel completely comfortable with your application making sure that it reflects you; it reflects your personality and your perspectives. The aim of this questionnaire is to give us the opportunity to get to know you as a person and as an ‘AIESECer’. Your thoughts, aims and strategies are very important for us in order to make the right choice. Working within an international team striving for common goals for the global association is a very rewarding and learning experience. Enclosed in this document you will find additional information to prepare you for the application and selection process. Deadlines have been clearly highlighted, and we are available should you need further information. If you have any questions concerning the whole process, please contact us in Rotterdam. Good Luck!

19/09

Results released

14/09

Application deadline

09/09

Application released

TIMELINE

THE DEADLINE for sending your application via email is 14:00 GMT Sunday,

14th of September to camilas@ai.aiesec.org + email of the GST Responsible.

APPLICATION PROCESS The applications for the Global Support Teams 2014-2015 are divided into three parts, and we will be expecting three PDF files: 1. CV: Give us the all important and relevant information we need to know about you, your AIESEC career, other jobs you have had, your contact details etc. You can use a maximum of one (1) page to create your CV. 2. Questionnaire (General and Specific Questions): These questions should not take more than four (4) pages. 3. Endorsement Letter – An endorsement letter from your AIESEC Entity. If you are applying for more than one position or team, make sure you attach a different file with the answers to the specific questionnaire for the additional position (second option) that you will be running for.

PROCESS AND CONTACTS

CONTACTS

LEAD Task Force: anasofiae@ai.aiesec.org Global TXP Support Team: anasofiae@ai.aiesec.org Global Marketing Task Force: giancarloo@ai.aiesec.org If you have any questions about the application, please feel free to contact us

LEAD Task Force

1. Team Purpose To create LEAD frameworks for entities to develop LEAD programmes for their membership

2. Bottom-lines # LEAD frameworks created # Entities piloting new LEAD frameworks

3. Specific deliverables 1) - Researching of global BCP's regarding LEAD

- Creating LEAD frameworks for: TMP, TLP and EP's

4. Structure of the GST 1 TL, 2 team members

4. The Team – Profiles & Requirements (All preferred, otherwise stated) Previous experience - Current or former MC experience, TM background preferred for team members and required for team leader - Virtual team XP preferred for TL - Attending at least 2 LEAD sessions national or international level AIESEC Knowledge -Excellent organisational understanding - LEAD knowledge Specific Skills Researching and sintetizing Workload required Up to 5 hours a week Duration To 31/12/2014

JOB DESCRIPTIONS

GLOBAL TXP SUPPORT TEAM

1. Team Purpose To support AI Operations team by supporting entities in customizing and implementing TM strategies for their realities to drive their operations

2. Bottom-lines # Entities coached % Plan achievement (MoS and TM KPIs) of coached entities % Implementation TM strategies

3. Specific deliverables - Coaching entities in implementation of Team Minimums, HR BI goal setting and supporting TM strategies driving operations

- Supporting MCVP's TM regularly -

4. Structure of the GST 6 team members (1 per region)

4. The Team – Profiles & Requirements (All preferred, otherwise stated) Previous experience Current MCVP TM or MC role with TM knowledge AIESEC Knowledge -Excellent organisational understanding -Excellent operational management, including TM as FO-BO

Specific Skills Coaching and training Workload required Up to 5 hours a week Duration To 31/12/2014

JOB DESCRIPTIONS

GLOBAL MARKETING TASK FORCE

1. Team Purpose Support and boost the organizational growth through the development and role-modeling implementation of programme-based global marketing strategies and guidelines.

2. Bottom-lines - Programme marketing strategies developed

- Conversion Metrics Growth for the specific Programme

3. Specific deliverables - The GST activity will be mainly divided in two phases.

- Phase I - Strategy development: weekly chats with AI to co-create marketing strategies for the specific programme. - Expected workload: 5 hours per week. (Chats + research + strategy development) - Duration: from 2 two 4 weeks - Phase II - Strategy implementation: implement the strategy in your own entity + coaching specific target entities (up to 5) on the same. - Expected workload: 3-4 hours per week (Entity chats, AI Reporting, GCP Collection) - Duration: from the end of Phase 1 unti January, 6th (before AI Replanning) * Role could be confirmed for the second semester, if both parties agree. * There may be the possibility of facilitating some regional conferences or to visit Rotterdam for strategic meetings. (To be agreed with AI and MCP)

4. Structure of the GST 4 Team Members, one per exchange programme (oGCDP, iGCDP, oGIP, iGIP)

5. The Team – Profiles & Requirements (All preferred, otherwise stated) Previous experience Current MC VPs Marketing are highly preferred for the role. AIESEC Knowledge - Excellent Organizational Understanding - Clarity over the new AIESEC Customer Flows Specific Skills Entrepreneurial and research-oriented profiles will benefit the most out of this role. Workload required Up to 5 hours a week Duration To 31/12/2014

JOB DESCRIPTIONS

GENERAL QUESTIONNAIRE

Lead Task Force – Team Leader

1. Why do you want to be on the Global Support Team for 2014/2015? 2. What do you consider is the role of the Global Support Team in the AIESEC International 1415 Plan? What do you consider as being

your role in order to achieve the targets set?

3. Please describe your (up to) three previous experiences in AIESEC that you consider to be most important.

SPECIFIC QUESTIONNAIRE

1. Describe your leadership style, strength and weaknesses 2. How do you envision the outcomes and performance of the LEAD Task Force to consider it successful? 3. Why are you applying for TL and what is your main contribution?

Global TXP Support Team 1. Define what are the 3 main challenges of implementing TM strategies globally and propose at least 1 solution. 2. Which would be your region of preference, what is the main challenge you find there and how would you solve it? 3. Why are you interested in working in this team and what would be your contribution?

Lead Task Force – Team members 1. Define what are the 3 main challenges of implementing LEAD in entities and propose at least 1 solution 2. How do you see LEAD contributing to AIESEC 2015 and what ideas do you have about its implementation? 3. Why are you interested in working in this team and what would be your contribution?

1. What are the three main changes that, in your opinion, will affect the Marketing Area, seen the fundamental changes that our organization is going through and the new Customer Flows?

2. Please consider oGCDP, iGCDP, oGIP and iGIP. Which do you think is the main Marketing-related challenge that prevents each of those programmes from growing as much as they could? Please consider them from a Global perspective. (One challenge per programme)

3. Pick one of the challenges above, and define an action plan to come out with a strategy / initiative to tackle the challenge by the end of October, 2014.

SPECIFIC QUESTIONNAIRE

Global Marketing TaskForce