GSMA OneAPI Gateway Launch Presentation
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Transcript of GSMA OneAPI Gateway Launch Presentation
Confidential 1
GSMA OneAPI Gateway
It's a Cross Carrier play
Here's where APIs get really exciting!
Confidential 2
Introductions
Caroline Lewko, WIP Pauline Chay, GSMA George Ranallo, TNS Margaret Tham, TELUS Chris Mitchell, TELUS David O’Neill, Viafo / WIP DEA Bill Lee, WIP DEA
Thanks to DigiBC, Wavefront, Fasken Martineau
Confidential 3
GSMA OneAPI Gateway
Mobile App Trends
What is OneAPI?
What is GSMA OneAPI Gateway?
Who are the players?
How does OneAPI help Developers?
What are the possibilities and use Cases?
Find out more– Business Track– Technical Track– Or Go straight to: http://oneapi-gw.gsma.com/
Confidential 4
Confidential 5
Smartphone Penetration with the Three Main Canadian Carriers
BELL
52%
Rogers
60%
TELUS
56%
Source: 2012 Q1 reports - TELUS
Confidential 6
What do People do with their phones?
Telephony (27 min)
Mail (7 min)
Web (10 min)
Other! Maps, games, social (40 min!)
Source: KPCB Top Mobile Internet Trends Report
Confidential 7
OS breakdown by smartphone (US):
1
42%
27%22%
6%
Android
IOS
BlackBerry
Microsoft
Source: ComScore, July 2011
Confidential 8
How do Canadians discover mobile content?
Percentage05
1015202530354045
18
45
17 20
Short Code App StoresCarriers Direct
Confidential 9
APIs are Everywhere.Content, Device, Network.......
http://www.flickr.com/photos/krazydad/4118180/sizes/z/in/photostream/
Confidential 10
Mobile is going web
Confidential 11
Big Data and the Cloud are huge!
Confidential 12
One too many = fragmentation
Confidential 13
We need solutions to simplify development.
Confidential 14
Just Launched – GSMA OneAPI Gateway
Confidential 15
First in Canada!
Confidential 16
What is OneAPI?
What? A set of open network APIs (OneAPI) that can be supported across different mobile carriers and an agreed standard for network APIs
Why? To allow developers to access valuable carrier services in consistent fashion
How? Lightweight REST based APIs aimed at easily application integration
Confidential 17
What is GSMA OneAPI Gateway?
A platform allowing application developers to access the SMS, Location and Billing APIs.
Connects the 3 major Canadian carriers (Rogers, Bell, TELUS) with OneAPI and access to 93% of Canadian mobile subscribers.
A single implementation of your app works across all carriers - better services for less work
Confidential 18
Who is involved
Canadian operators
.....And more to come
& YOU! Developers, Brands,
Web designers, Enterprises....
Confidential 19
Developer Community
Standardized APIs
GSMA OneAPI Gateway Architecture
Obligatory cloud slide
Confidential 20
So what can you really do with it?
Confidential 21
Did you ever wonder why Americans can only text to an AT&T #?
(only 32% of the US market)
Confidential 22
With the OneAPI Gateway you can reach 93% of the Canadian market!
Confidential 23
How to get Lost. Ever try to get a GPS fix downtown
Vancouver?http://peterfalkner.photoshelter.com/image/I0000oVkyzXDgSCg
Confidential 24
How to get found! Network Location APIBetter accuracy, cluster phones,
nicer on batteries, in building, back end processing
Confidential 25
Billing slideCollect payment on the Carrier billBilling that you control.
Confidential 26
OneAPIONE contract
with GSMA
Confidential 27
The possibilities when you only have to work with one piece of
paper!
Confidential 28
Direct Carrier billing implement fast and easy
1) Click to purchase 2) Opt-in & receipt via SMS 3) Charge to mobile phone
– Enhance the user experience with interactive OneAPI services
– Simplify the purchase flow and increase sales conversion
– Leverage the carrier for billing and collection
– Higher conversions
Confidential 29
Ready to get started?
http://oneapi-gw.gsma.com
Deep Dive Break outs
1. Business and marketing – Stay in this room
2. Technical Session with Developer Evangelists (Bill Lee and David O’Neill) –
Confidential 30
USE CASES
Confidential 31
Use Cases
The GSMA OneAPI Gateway has been in operation since May 2012.
Live applications from a base of 300 developers were demonstrated at
MWC’12.
Confidential 32
www.winicabs.com
WINICabs locates and routes the call of the customer directly to the closest available taxi using location, SMS and mobile payment features of the OneAPI platform. Operational in Dublin in January 2012
WINICabs
Payment
SMS
Location
Application Gateway Carrier
WiniCabs
Confidential 33
www.viafo.com
Cross platform application driven from the cloud. Premium content delivered to the user and billed to their phone, made available for download through push and multiple ways of interacting and launching content
HTML5 “Magazine” App
Payment
SMS
Location
Application Gateway Carrier
VIAFO
Confidential 34
www.mobisolutions.com/en
MobiKid locates kids via their phone. It works with any phone, features including call control (panic call), messaging (phone number authorization, sms filter) and social networking (integrated with Facebook, etc).
MobiKid
Payment
SMS
Location
Application Gateway Carrier
MobiSolutions
Confidential 35
www.telemessage.com
The TeleMessage Messaging Gateway includes various interfaces for content providers, enterprises and Facebook Developers to send out messages (mainly SMS/MMS but also Voice, Fax and email) to customers and employees and locates a device on a map
Messaging Gateway
Payment
SMS
Location
Application Gateway Carrier
TeleMessage
Confidential 36
www.codeeta.com
An online service that supports creation of web modules for integration into programs e.g. ecommerce and marketing (Forms, payments, content). This in turn allows their customers to drive their business online.
Codeeta
Payment
SMS
Location
Application Gateway Carrier
Codeeta
Confidential 37
http://oneapi-gw.gsma.com Open registration process with standard terms and conditions for
all developers
After registering, immediately start testing your applications using the limited live test environment/Sandbox
Free credits to test your application with SMS and Location APIs with up to three test numbers or Payment services can be tested using the Sandbox environment.
When you are ready to go live, select ‘Promote to Production’ to submit your application for approval by the carriers for live access.
Sign up now
Confidential 38
Qs
Where do App Stores fit in this? Stats of web apps/html5 – Do you offer discoverability? What kind of mashups are possible? How long will approvals take? Which APIs will open next / next in Roadmap? What is the best way for aggregators to benefit / additional services can be
offered? What are conversion rates? How does the billing API fit with other billing options? Where does WAC fit? How does testing work? How long does it take to launch a service on OneAPI? Go to market
timeline What’s next after Canada?