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    AN ORGANIZATION STUDY

    GLAXOSMITHKLINEPresented by:-

    Mr. Mehsum Ali

    Mr. Ali Ather Mohsin

    Mr.Mohammad Arif

    Mr. Taj-ud-din

    Mr. Muhammad Ali Hashmi

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    TOPICSTOCOVER

    Introduction and Background

    Vision and Mission

    Product line

    GSK Management Organizational Chart

    Management Levels

    SWOT Analysis

    Porters Strategies

    Questions and Answers

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    INTRODUCTIONANDBACKGROUND

    GlaxoSmithKline plc (LSE: GSK NYSE: GSK), often

    abbreviated to GSK, is a global pharmaceutical,

    biologics, vaccines and consumer healthcare

    company headquartered in London, United

    Kingdom. It is the world's Fourth largestpharmaceutical company measured by revenues

    (after Johnson & Johnson, Pfizer & Roche.

    GSKwas formed in 2000 by the merger of

    GlaxoWellcome plc (formed from the acquisition ofWellcome plc by Glaxo plc), and SmithKline

    Beecham plc (from the merger of Beecham plc, and

    SmithKlineBeckman Corporation).

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    VISIONANDMISSION

    The opportun i ty to make a

    di f ference to the l ives o f bi l l ions of

    people.

    GlaxoSmithKline has a challenging

    and inspiring mission their mission is

    to improve the quality of human life by

    enabling people to do more, feel better

    and live longer

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    PRODUCTLINE

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    GSK MANAGEMENT

    The company is managed by the Board of Directors

    and the Corporate Executive Team.

    The Board is comprised of executive and non-

    executive directors who are responsible for their

    corporate governance and ultimately accountable

    for their activities, strategy and performance.

    The Chief Executive Officer (CEO) is responsible

    for the management of the business and is assisted

    by the Corporate Executive Team that managestheir activities. Each member is responsible for a

    specific part of the business.

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    ORGANIZATIONALCHARTBoard of Directors

    Chairmain & CEO

    Deput

    chairman

    ExecutiveDirectors

    MarketingManagement

    Dept.

    StrategicManagement

    Dept.

    ProductManagement

    Dept.

    HumanResource

    Dept.

    Selection &Recruitment

    Dept.

    FinanceDepartment

    Audit Dept.

    QualityControle Dept.

    Product LineQ.C. Dept

    Product Q.C.Dept

    SalesManagement

    Dept.

    National SalesDept.

    ProviosionalSalels Dept.

    Area SalesDept.

    Trade Net Dept.

    InternationalTrade Ins.

    GeneralAdministration

    Dept.

    Planning &Finance

    Dept.

    Overseas &

    DomesticBranch office

    AdvisoryCommittee on

    Administration

    Development

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    MANAGEMENT LEVELS

    The management levels of GSK

    are as follows:-

    Executive-LevelDirector-Level

    Manager-Level

    Staff

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    SWOT ANALYSIS

    STRENGTHS

    WEAKNESSES

    OPPURTUNITIES

    THREATS

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    Strengths:

    Strong Management Team

    Large Market Share

    Highest research Products in Pakistan

    Wide range of Products

    Weaknesses:

    No online presence in Pakistan

    Strong focus on UK market (losing

    opportunities in Pakistan)

    Less checking on the sales

    representatives for their working in field

    Opportunities:Emerging markets and expansion abroad

    Have great chance to cash its brand

    name in the field of surgical market

    GSK can be able to cash its name in

    baby foods

    Threats:Lower cost competitors or imports like

    Chinese and Indian medicines etc

    Patent expiry on drugs that generate

    strong income

    Increasing cost of drug trials (research)

    and ever higher standards imposed by

    national drug approvals bodies.

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    PORTERS STRATEGIES

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    TO GROW A DIVERSIFIED GLOBAL BUSINESS.

    DELIVER VALUE PRODUCTS

    SIMPLIFYING THE OPERATING MODEL

    CHALLENGING AND INSPIRING MISSION

    LONG TERM INCENTIVE PLAN

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    Increase growth in the pharmaceutical business in

    its core market.

    GSK is diversifying its business to bring balance in

    product portfolio & go away from a reliance on

    traditional markets.

    GSK expects to generate future sales growth by

    strengthening its core pharmaceutical business &

    supplementing it with increased investment in

    growth such as; vaccines, dermatology andconsumer health care.

    Business expansion inn Japan

    Build a leadership in dermatology.

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    Focusing on the best science

    Focus on research and development

    Diversifying the level of externalization in research

    to focus on disease area, where GSK believe the

    prospects for successful registration and launch ofdifferentiated medicines.

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    As GSK continue to change shape, so it is essential

    that reduce the complexities in operating model,improve efficiencies and reduce cost.

    Re-shape manufacturing

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    GSK has a challenging vision and mission is to

    improve the quality of human life by making peopleto do more, feel better and live longer.

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    Long term incentive plan.

    awards are made to executives under the

    following long term incentive plan,

    i) Deferred annual bonus planii) Performance share plan

    Explanation: Deferred Annual bonus plan:

    The deferred annual bonus planencourages long term shareholding, discourages

    excessive risk taking and help focus on GSKS

    key strategic priorities.

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    Performance share : the performance share plan

    ensure focus on the delivery of GSKS strategic

    priorities and long term share holders returns

    relative to other pharmaceutical companies.

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    Meeting with DR. AHMED FARHAN

    Questionnaire MANAGER AND STAFF

    Interview DR. AHMED FARHAN

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    GSK annual report 2011.

    www.gsk.com

    Term report of GSK

    Wikipedia,2011

    http://www.gsk.com/http://www.gsk.com/