GS&F PR Fact Sheet

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Got something to say? Public relations allows you to announce your presence, establish your identity, position your brand, and build relationships with clients, employees, and the general public.

At GS&F Public Relations, we create comprehensive strategies for effective, on-target messaging. We’re specialists at launching a new product, unveiling a new service, or promoting your entire company.

GS&F will work with you to define your specific goals and implement the best practices and tactics for your business. We’ve worked with manufacturers, technology firms, retail and service companies, nonprofit organizations, and medical groups on a daily basis to meet their communications needs—from brand management and media relations to copywriting, crisis planning and communications, special events, trade shows, media training, and much more.

“We create a customized strategic plan to promote your message to your specific audience. Without a strategy, it’s just talk.”

Speak to Me!Talk with GS&F Public Relations, and communicate with the world.

CommunicationsCrisis management, Press releases, Media relations

Community relations, Internal communications

Press kits, Media coaching, Social media

EventsCorporate events

Media tours

Trade shows

AnalysisMedia coverage analysis

Competitive message analysis

InteractiveeCards

Web communications

Brand DevelopmentStrategy development

Marketing materials

Product placement

WritingCase studies, Newsletters, White papers

Editorial and by-lined articles

Speeches, TV and radio scripts

What Can We Do For You?Developing a strategy to suit your specific needs and budget is of paramount importance in order to implement an effective public relations plan. Identifying your target audience, appropriate messaging, key periods of delivery

and the most effective tactics to be used are vitally important. At GS&F Public Relations, we can help our clients in the following areas:

Crisis Management

Negative press can have a significant impact on the reputation and bottom line of your business. GS&F PR has the skills to be able to pre-empt and manage the potential for negative press.

Press Releases

A succinct press release that sparks the interest of an editor has a good chance of getting published. GS&F PR will research, conduct interviews for, write and proof your release. A targeted media distribution list will be developed and your story circulated to editors with a potential interest. In order to maximize delivery to the media, guaranteed placement services are also available.

Media Relations

Personal contact with the media is important to getting your story heard. GS&F PR will use their expertise to bring your story to the attention of relevant media, whether locally or nationally.

Community Relations

Contributing to nonprofit organizations and educational institutions is a win-win situation for both sponsor and beneficiary. GS&F PR is able to research and develop suitable community programs for your business.

Internal Communications

Effective internal communications is primary to a foundation for successful growth in any type of organization. GS&F PR can help you develop a communications plan and support materials, such as newsletters, that are tailored to meet the needs of your organization.

Press Kits

Making a positive first impression can open the door to long-term relationships with editors, journalists, and others. GS&F PR can develop electronic and/or paper press kits that will be valuable marketing tools in promoting your business, product or services.

Media Coaching

What to say, what not to say, and how to say it—these all influence effective communication of your message through the media. GS&F PR can provide you with the tools to confidently handle any media opportunity.

Social Media

The way people get their news is changing. The online community discovers and shares news and information through many different platforms. In order to expand your reach, GS&F PR can help share information across the entire social media landscape.

Our Capabilities—A Closer Look

C O M M u n I C A T I O n S

“Making a positive first impression can open the door to long-term relationships with editors, journalists, and others.”

Case Studies

The testimonial approach has proven to be one of the most effective means of communicating a message. GS&F PR will research and develop case studies that position you and your business as a leader in your field.

Editorial and By-lined Articles

By-lined articles allow more editorial control over the message and provide editors with articles in a completed format. By-lined articles and feature stories are advantageous because they allow you to educate a targeted audience in a whole story format.

newsletters

Newsletters targeted to a specific audience can help you communicate information in a clear and easy to read format. We specialize in both printed and e-newsletter formats, giving our clients a delivery option that best suits their need.

Speeches

Don’t know what to say—or unsure of how to say it? GS&F PR can provide you with talking points or a fine-tuned speech that communicates your message in a personality that defines you and what you represent.

TV & Radio Scripts

Our staff has experience as television and radio producers, and we bring the talent of scriptwriting to our clients.

White Papers

Identifying problems and presenting information from a perspective that will provide convincing solutions for the purpose of influencing your targeted audience can be a very powerful tool.

Corporate Events

Promotional events launching a new product or business, or celebrating a corporate milestone, can be a great way to create a buzz amongst potential new clients and the media. GS&F PR can develop and implement a strategic plan incorporating everything from the theme, guest and media invitation lists to venues, catering, entertainment, sponsors, and a detailed logistics plan that will ensure a successful event.

Media Tours

With strategic planning, taking your message to a variety of targeted media outlets can strengthen media relationships and result in free press and promotion of your product or services.

Trade Shows

GS&F PR will identify shows that will maximize exposure of your product or service to trades and media as well as provide pre-show, exhibition and post-show strategies and support.


W R I T I n G

W R I T I n G

INDIANA SOUTHERN RAILROAD

In November 2003, the Indiana Southern Railroad bridge over theWhite River experienced a failure in one of the concrete/stone piers.The railroad authorities asked Crouch Engineering (CEPC) to proposea design to replace the pier that had caused the railroad to take thebridge out of service. The railroad authorities had also planned forreplacing the pinned through truss spans, which had been costing $1million per span.

CEPC proposed a creative design that would not only replace thefailed pier but also replace the low rated pinned through truss thatwas bearing on the failed pier, for about the same cost as the pierreplacement.

Working closely with Indiana Southern Railroad, Inc., suppliers, andcontractors, CEPC designed the new bridge, obtained agencypermits, ordered materials, and bid out the construction of thereplacement structure. CEPC performed all project management andengineering tasks including planning, surveying, permitting,designing, bidding and construction project management.

Due to the low prices CEPC obtained for the replacement of the firsttruss, the railroad company decided to replace the second throughtruss span. The total project cost was $800,000, as opposed to $2.35million had a traditional approach been taken.

Phone 615.791.0630

FAX 615.791.8451

email [email protected]

C A S E S T U D Y

Project

Indiana Southern Railroad

Location

Indiana

Overview

Crouch Engineering, headquartered in

Nashville, Tenn., provides civil and railroad

engineering consulting services to private

railroads and federal, state and local

government agencies. Founded in 1991

by Harvey Crouch, the company has

acquired more than 200 years of

combined national and international

experience. Crouch Engineering is an

acknowledged leader in the business of

providing design, planning, surveying,

layout, rehabilitation, and construction

management of railroad tracks, bridges

and related structures.

A. O. Smith Water Products

500 Tennessee Waltz Parkway

Ashland City, TN 37015

www.hotwater.com

Case Study case 2 • 2009

As the only Green Restaurant Assoc-iation certified restaurant in Nashville, Tennessee, Tayst Restaurant & Wine Bar, a restaurant dedicated to sustainability, brings in fresh ingredients daily from local farms. The use of locally produced foods carries with it a bit of unpredict-ability such as a constantly evolving menu and flexibility during severe weather. As a result of this ever chang-ing atmosphere, restaurant owner and Chef Jeremy Barlow has to be ready for anything that comes his way.

For Barlow, the most important part of his restaurant, and consequently the part that requires the most of his attention, is the food—his passion and the reason he opened Tayst in 2004. But due to a previous bad experience with a water heater at another restaurant, Barlow has always felt the need to keep his eye on the back room.

This changed when Barlow recently installed the A. O. Smith iCOMM™ system, a service that monitors water heaters and boilers and alerts users of any faults or areas of concern regarding their water heating equipment. Barlow can now put all of his attention where it’s most needed rather than having to focus on the status of his water heaters; the iCOMM system watches the water heaters for him.

“Now, with the iCOMM system, I don’t have any worry, any concern about the restaurant having to shut down because the water heaters have stopped working,” Barlow said.

The iCOMM system’s remote connectivity to the iCOMM

Web site allows users to proactively manage, monitor and interact with their full fleet of A. O. Smith water heaters and boilers from

Case NotesProject:Tayst Restaurant & Wine Bar installs iCOMM service

Location:Tayst Restaurant & Wine Bar in Nashville, Tenn.

Product:iCOMM Service

Product Highlights:•Allowsremote,Internet

connectivitytowaterheatersandboilers

•Providesleakdetectionandfaultalertsthroughe-mailortextmessaging

•iCOMMWebsitedisplaysthetemperature,heaterstatus,currentfaultsandfaulthistoryofeachwaterheaterorboiler

•BACnetcompatible

Installation:Placement of iCOMM system in Nashville restaurant

A. O. SMITh iCOMM™ SeRvICe GIveS PeACe OF MINd

Strategy Development

Do customers and business prospects immediately identify you as the solution to their need? To succeed in branding, it is important to understand the needs of your customers and prospects. GS&F PR can assist you by developing and integrating brand strategies for your business at every point of public contact.

Marketing Materials

GS&F PR can advise you how best to incorporate branding, information and creative to produce marketing materials with maximum impact.

Product Placement

Product placement can be a vehicle for just about any product or service. GS&F PR can investigate trading integration or placement for a supply of product, or placement for financial compensation, in channels that will achieve exposure for your product or service.


B R A n D D E V E l O P M E n T

“To succeed in branding, it is important to understand the needs of your customers.”

SE T T I N G T H E STA N D A R D

Phone 615.791.0630

FAX 615.791.8451

email [email protected]

Media Coverage Analysis

Clients have the option of registering with a clip report service that provides a summary of media coverage achieved. This is a valuable tool that provides information on the positive and negative impact of media coverage, its value, and competitor analysis.

Competitive Message Analysis

Through different services we can track and report on competitive messaging for our clients. A summary of media coverage achieved during a specific period is prepared and sent to our clients upon request. This is a valuable tool that provides information on the media coverage and activities of our clients’ competitors. This knowledge is valuable in determining future messaging and marketing initiatives.

eCards

In this technological age, animated or simple eCards are a very effective way of communicating your message. The viral nature of eCards enables you to potentially reach many more people than those who initially receive it. GS&F PR can write copy, design, and arrange production and eBlasts to any number of recipients.

Web Communications

From writing copy to investigating appropriate Web marketing and communications for your business, GS&F PR will work with IT professionals to produce a unique and user-friendly website for your business.


A n A l Y S I S

I n T E R A C T I V E

“In this technological age, animated or simple eCards are a very effective way of communicating your message.”

Clients

CoMMerCIAL And resIdenTIAL

WATer heATers

since 2006

energy ConservATIon orgAnIzATIon

since 2008

CAreer CoLLege

since 2009

WheeL-servICe equIpMenT

since 2008


WATer heATers

since 2006

CLInICAL doCuMenTATIon

TeChnoLogy & servICes

since 2009

noT-for-profIT pubLIC ChArITy

orgAnIzATIon

since 2009

AMerICAn-MAde JeAn CoMpAny

since 2009


buILdIng produCTs

since 2006

ConvenIenT sTore pIzzA & food

since 2008

Tennessee AssoCIATIon of reALTors

since 2008

LIghTIng bALLAsTs

since 1996

youTh deveLopMenT

orgAnIzATIon

since 2005

InnovATIve gLAss produCTs

since 2007

ThIrd-pArTy LogIsTICs

since 2007

servICes for CAnCer pATIenTs

And TheIr fAMILIes

since 1996

eLeCTrICAL produCTs

MAnufACTurer

since 2007

COMPAnY

GS&F

4235 Hillsboro RoadNashville, TN 37215-3344Phone: 615-385-1100Fax: 615-783-0522www.gsandf.com

PR STAFF

leigh Marie lunnvice president, public relations

liz GuzzoAccount Manager

Joe Finlaysenior Account executive

Tara Toccosenior Account executive

Rick lewisAccount executive & senior Writer

Malea BarronAccount executive

Virginia TharpeAssistant Account executive

DESIGn STAFF

Drew Popedirector of design

Ted CassArt director

nEW BuSInESS COnTACT

Steven napoli

Phone: 615-385-1100 ext. 259Mobile: 615-579-5368Fax: 615-783-0500Email: [email protected]

ASSOCIATIOnS

International Association of Business CommunicatorsNashville Chamber of CommercePublic Relations Society of AmericaSecond Wind

InDuSTRY EXPERIEnCE

Automotive AftermarketBook PublishingBuilding ProductsCommercial/Residential ConstructionConsumer GoodsEntertainmentFine DiningGarden ProductsGlass/Residential WindowsGolfHealthcareHome ComfortHVACInsuranceKitchen Ranges/OvensLightingMotorsportsNonprofitPlumbing Telecommunications

Statistics

David Chisolmbrand Manager

500 Tennessee Waltz ParkwayAshland City, TN 37015Phone: 615-792-8372

Jéanne BrooksMarketing Consultant

2857 S. Halsted StreetChicago, IL 60608Phone: 615-248-2023

Judy Musgroveosb Marketing Manager

414 union Street, Suite 2000Nashville, TN 37219Phone: 615-986-5794

References

GS&F PR Fact Sheet

Business

Transcript of GS&F PR Fact Sheet