History & Origin . . . . . . . . . . . . . . . . . . . 3

Early Evolution . . . . . . . . . . . . . . . . . . . 5

Global Expansion . . . . . . . . . . . . . . . . 6

Modern Business . . . . . . . . . . . . . . . . . 8

Company Structure . . . . . . . . . . . . . . 9

Recent Efforts . . . . . . . . . . . . . . . . . . . 10

Company DNA . . . . . . . . . . . . . . . . . . 12

Summary . . . . . . . . . . . . . . . . . . . . . . . 13

Social Media Accounts . . . . . . . . . . . 14

2

Founder Lorenzo Servitje, had worked part-time in his father’s

bakery, “El Molino”, since 1928

After his father died, he joined the business fulltime, working

alongside his uncle, Jaime Sendra

With a childhood friend, José T. Mata, Lorenzo established an

import/export company and employed his cousin, Jaime Jorba as

sales manager

In 1943, the four began planning a mass market, packaged bread

business

Alphonso Velasco, the master baker, designed the factory and

devised the recipes for four types of bread for the company’s

launch.

Lorenzo recruited 38 employees and hired five delivery vans

The wrapped bread was delivered to the smallest local stores of

Mexico City 3

4

Only four years after launch, the company expanded outside

Mexico City

Opened a depot in the city of Puebla

By 1950, the company’s delivery vans were announcing the arrival

of fresh bread in rural villages throughout Central Mexico

In 1952, Bimbo introduced the Bimbollo and Medias Noches Bimbo

hamburger and hot-dog buns

The launch of Donas del Osito doughnuts became one of the

company’s best sellers

By 1955 Bimbo had a fleet of over a hundred delivery trucks

Acquired the Mexican rights to the Sunbeam brand of bread from

Quality Bakers of America

Established a new division for confectionery in 1971 and launched

jams and marmalades in 1973

Introduced sweetbreads, salty snacks, tortillas and Bubulubu brand

of candies and chocolates

By 1980, Bimbo had twelve plants and 15,000 employees with

almost full coverage of the Mexican market

5

Purchased a small bakery in Guatemala City in 1989

Set up Bimbo Argentina and a separate Latin America

management structure

Companies in Chile, Venezuela and El Salvador launched a

packaged bread business, delivered directly to store, and then

progressively added to the product range

By early 1990s, Bimbo expanded its export business to New York,

Chicago, Los Angeles and Miami

Established a joint venture with Sara Lee Corporation

Bought the Beijing Panrico Food Processing Center for 9.2 million

euros in 2006

Purchased the Nutrella bakery in Brazil in 2008

Acquired Weston Foods Inc., the only American bakery with a

national presence

6

7

Purchased George Foods Weston Ltd. For $2.4 billion, making it the

largest bakery in America, with 22 factories and 4,000 delivery

trucks

Became the largest bakery in the world by acquiring Sara Lee

North American Fresh Bakery, Fargo in Argentina and Bimbo Spain

and Portugal

Grupo Bimbo approached global scale as an international business

with two developments in the mid-1980s

Began shipping long-shelf-life cakes into the southern United

States.

Purchased the Wonder Bread brand, which took them into milling

for the first time

In 1991, Bimbo launched a $400 million investment program to

open new plants in ten more cities and upgrade several more

Acquired a 40% stake in Mexico’s leading ice cream company in

1993

With 25,000 employees Bimbo is now a major Mexican company

The secret of Bimbo’s success was its vast fleet of delivery trucks -

now 11,000 and counting – which serviced over 200,000 family-run

stores

8

After being founded, eighteen years passed before it had a head

office structure

Two years later, eight divisions were each ran as a semi-

autonomous subsidiary

Today the company is organized into two divisions: Salty Snacks

and Confectionery, which are organized under one company and

Baked Goods, which is further subdivided as follows:

Mexico – Number 1 in packaged baked goods, cookies and

crackers, and pastries

United States – Number 1 in premium breads, muffins, Hispanic

brands

Central and South America – Number 1 in packaged baked

goods in 14 countries

Portugal & Spain – Number 1 in packaged baked goods

Asia – Number 1 in packaged baked goods in Beijing and

Tianjing9

2009

Acquired George Weston Foods Ltd in the United States 

2010

Acquired Dulces Vero in México

2011 

Became the largest baking company in the world by acquiring Sara

Lee North American Fresh Bakery, Fargo in Argentina and Bimbo

Iberia in Spain and Portugal

Company sales increased by 14%

Improved the nutritional profiles of the 700 products

10

11

2012

Completed the largest and most important renewable energy

conversion by a company in the global food industry

2013

Launched the first Ecologic Sales Center, to reduce the

environmental impact of its operations and ease the effects of the

climate change

Grupo Bimbo’s success was based on a superior business model

for the bread and sweet treats industry, relentlessly and

consistently applied over time and geography

It was an extremely focused company that stuck to what they do

best

12

Through major acquisitions, its size is now more than doubled

between 2008 and 2012, from a turnover of 82 billion to 173 billion

It has 103 brands consisting of over 8,000 products produced in

156 factories, sold in 19 countries by 127,000 associates and

delivered to over 2 million points of distribution by a vast fleet of

over 50,000 trucks

The company is fully deserving of its status as the world’s most

successful bakery company.

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Website: www.grupobimbo.com/en/index.html

Facebook: www.facebook.com/GrupoBimbo

Twitter: www.twitter.com/Grupo_Bimbo

Instagram: instagram.com/nutriciongrupobimbo

Youtube: www.youtube.com/user/BimboCorporativo

Google+: plus.google.com/103594886765446090144/posts

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