Grupo 1: STEP BY STEP 1to1 na Mystic Shirt.pdf · Grupo 1: STEP BY STEP Daniel Miron Helena Costa...
Transcript of Grupo 1: STEP BY STEP 1to1 na Mystic Shirt.pdf · Grupo 1: STEP BY STEP Daniel Miron Helena Costa...
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Grupo 1Grupo 1: STEP BY STEP : STEP BY STEP
Daniel Daniel MironMiron
Helena CostaHelena Costa
Patrícia Coimbra Patrícia Coimbra
Raquel NunesRaquel Nunes
Ricardo VelosaRicardo Velosa
STEP BY STEPSTEP BY STEP
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
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STEP BY STEPSTEP BY STEP 22
1.IDENTIFICAÇÃO DA EMPRESA1.IDENTIFICAÇÃO DA EMPRESA
Nome
História
Actividade
Localização Grande Porto
Grande Lisboa
Coimbra Aveiro
Cisco – Confecções e Pronto-a-Vestir, Lda
1943 – inicio de produção de camisas1991 – lançamento da rede de lojas Mystic Shirt®
A Mystic Shirt é a marca das lojas a retalho especializado, que comercializam vestuário masculino com o mesmo nome e com qualidade reconhecida, onde se podem encontrar camisas, gravatas, boxers e todo o tipo de acessórios relacionados.
Shopping Center Cidade do PortoArrábida ShoppingGaia ShoppingNorte Shopping
Amoreiras Shopping CenterCentro Comercial ColomboOeiras Parque
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
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STEP BY STEPSTEP BY STEP 33
lojas Mystic Shirts
nas prime locations dos melhores centros comerciais portugueses, privilegiado para a venda de produtos normalizados
a loja virtual
no sítio www.mysticsshirt.com, canal privilegiado para as camisas “por medida”
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
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PRODUTOPRODUTO
Loja de produtos de vestuário masculino: camisas, gravatas, boxers, acessórios, em que pode construir a sua camisa (on line) e à medida. Podem combinar as camisas com as gravatas, numa montra on line ou então, simplesmente escolher um package aconselhado para determinada ocasião.
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
STEP BY STEPSTEP BY STEP
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OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
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OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
STEP BY STEPSTEP BY STEP
Camisa personalizada, desde o tipo, ao colarinho, às mangas, punhos, até aos padrões/cores e medidas.
Produtos disponíveisProdutos disponíveis
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STEP BY STEPSTEP BY STEP
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
Construa a Sua CamisaConstrua a Sua Camisa
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STEP BY STEPSTEP BY STEP
Passo 1:Passo 1: Escolher o padrão/coresEscolher o padrão/cores
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
PadrõesPadrões disponíveis
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STEP BY STEPSTEP BY STEP 55
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
Passo 2:Passo 2: Escolher o tipo Escolher o tipo Paris
Empire
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OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
Passo 2 (Passo 2 (contcont.).): Escolher o tipo: Escolher o tipoItaly
Albion
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STEP BY STEPSTEP BY STEP
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
Passo 3:Passo 3: Escolher a mangaEscolher a manga Completa
Meia
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STEP BY STEPSTEP BY STEP
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
Passo 4:Passo 4: Escolher o punhoEscolher o punho Normal
Duplo
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STEP BY STEPSTEP BY STEP
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
Passo 5:Passo 5: Escolher o colarinhoEscolher o colarinho Normal
Branco
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STEP BY STEPSTEP BY STEP
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
Passo 6:Passo 6: Escolher o monogramaEscolher o monograma
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STEP BY STEPSTEP BY STEP
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
Passo 7:Passo 7: Escolher a medidaEscolher a medida
Tabela de conversão
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STEP BY STEPSTEP BY STEP
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt
PREÇOPREÇO
Camisas Standard:
-Mystic: 39,90
-Gold: 49,95
Camisas à medida:
- Mystic: 59,70
- Gold: 69,70
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STEP BY STEPSTEP BY STEP
Página na Internet
Recepção em casa ao mesmo preço que nas lojas
mailing list (com uma base, também, em clientes das lojas)
Sistema de prendas on-line
•Oferta de um Certificado de Prenda.
certificado camisa - 39.95 €certificado gravata - 34.99 €certificado acessórios - 27.95 €certificado boxer short - 11.95 €
Conjuntos feitos on-line, recepção de uns boxers
desconto de 10% no conjunto em ocasiões especiais
Lojas
promoções, pontuais ou contínuas
descontos em ocasiões especiais
•Escolha do produto
OneOne--toto--OneOne Marketing Marketing –– MysticMystic ShirtShirt