@gilaridgewell@thomasasgerENTERPRISE COLLABORATION & SOCIAL BUSINESS

Guilla RidgewellSocial Collaboration and SmartWorker Consultant@gilaridgewell

Thomas Asger Hansen Head of Global Working Culture and SmartWorker. @thomasasger

Practical experiences from Grundfos

Executive Business Leader Network Group

Copenhagen, 7.th of April 2016

@gilaridgewell@thomasasgerTHIS IS YOUR ORGANIZATION!

Source: Yayoi Kusama

WE HELP THE ORGANIZATION CROSS THE CHASM . . .

. . . AND IT HAPPENS ONE PERSON OR USE-CASE AT A TIME.

Source: Geoffrey A. Moore (1991)

GLOBAL WORKING CULTURE

Mission (WHY) • Identify new ways of working

effectively• ‘Push Grundfos across the gap’

Method (HOW)• Frontloading and Innovating• Design Thinking

Actions (WHAT)• Pilot Projects• Business Consultancy

SMARTWORKER

Mission (WHY)• Give back 1 million hours to our

business functions• ‘Pull Grundfos across the gap’

Method (HOW) • Scalable Deployment Models• User Adoption Framework

Actions (WHAT)• Worksmart portal• Productivity Teams & Super

User Communities• Communication framework• Adoption metrics

‘LEARNING’ A GLOBAL WORKING CULTURE

1st

Employee Advocacy

pilot 1st Social Media Management pilot

launched by Marketing

Prospect-Finder pilot

SAP Jam

Social Listening

pilot (NetBase)

2nd

Maturity Assessment

Pulsar for Yammer Analytics

New InSite mock-up

Product Centre

Customer Community

Thought Leader Social Business Enablement

Reach for the Stars

LeadApp

2nd

employee advocacy

pilot

BD Project Template

1st

YamJam (MWB1)

DACH OneOffice

team concept

Sprinklr Ramp-Up

UX Excellence

Guide

Collabora-tion

Analytics

2012 20152013 2014

MWB5 definition

Yammer with HR (P&S)

Grundfos Social

Business Policy

Launch of Global

Working Culture

Talent Event

1st Maturity Assessment

1st

integrated Social

Business strategy

framework (Cookbook)

Mads Blog

Social Business

Intelligence pilot

(Sprinklr)

MHD Strategy Engagement

Case

Community Planning Guide

Virtual Leadership Module 1

Strategy 2020

MWB5 Practises

Voice of the Customer

Community (VoC)

Community Management Enablement

Global Purchase

Enablement

Key Collaboration

Behaviour Analytics

IN PROGRESS CLOSED DOWNCOMPLETE CHANGE DRIVER: BEHAVIOR TECHNOLOGY

WorksmartPortal

Internal Personas

Surveys, Self Assessment, and

Leadership Communication

Design Thinking:

Rich Profile

Digital Workplace and

Productivity user journeys

@gilaridgewell@thomasasger

@gilaridgewell@thomasasgerIT’S NOT ABOUT THE TOOL! NO, IT’S ABOUT…..

JIVE

SAP / JAM

MICROSOFT / YAMMER

SALESFORCE

PURPOSE

INTENT

CULTURE

GOOGLE

TIBCO

IBM / CONNECTIONS

@gilaridgewell@thomasasgerPERFORMANCE = COLLABORATION

TASK/INDIVIDUAL contribution

TEAM contribution

NETWORK & COMMUNITY contribution

LOW HIGH

LOW HIGH

LOW HIGH

MEETErika Villeneuve, 38 yrs

Sales EngineerGrundfos since 2009

I know that results count!

I evaluate myself on how I contribute to Grundfos in many ways.

In practice, I think about 3 specific KPI’s which my team and

manager intuitively evaluate on an informal everyday basis…….

Erika

@thomasasgerHOW WE WORK ! (can you spot the behaviours?)

@gilaridgewell@thomasasgerEXAMPLE: MADS’ BLOG AS STRATEGY LEVERAGE

@thomasasger

Employee taking the example to the strategic level.

Mads energizes the feed-back loop…..

…from his phone!

An employee ads context and more depth to the example

An employee supports the discussion by confirming a match

between theme and reality.

Employee proposing solution to specific example.

PURPOSE

INTENT

CULTURE

@gilaridgewell@thomasasgerEXAMPLE: CREATING SENSE OF COMMUNITY

As you may know, Group Management decided that all employees will get an ice cream early August. Officially, this is to mark my real start date in Grundfos, but I like to think of it more as a small, symbolic celebration of the summer and return from holiday for most of us.

In any case, it is important to remember the small celebrations like this one. In Danish business culture, there is little tradition to celebrate. My belief is that small, inexpensive celebrations are not only OK - they are necessary. They bring team spirit and a feeling of appreciation and belonging, and I am sure all employees are smart enough to know that a celebration or recognition does not necessarily mean that everything is fantastic... But they will feel appreciated and motivated to do even better to hit or exceed our targets.

Back to the ice cream: I got a picture of the ice cream that all Chinese employees will get. Our Chinese office administration manager, yang wang, has taken a great initiative to personalize these ice creams. And I have to admit that I am proud to be featured on an ice cream -something I would not have dreamt of when I was child! Thank you, Yang :-)

PURPOSE

INTENT

CULTURE

@gilaridgewell@thomasasgerEXAMPLE: YAMJAMS AS ‘ROLE MODEL’ META-ACTIVITY

HOW1. Announcement of session2. Primer-questions posted by VP’s3. Network engagement4. VP’s committed to answer – open and speedy5. Thank you + Closure moderation

Support: YES team & Reverse Mentoring

WHY• Complement leadership cascading• Improve local understanding and cross-company

collaboration on our 2020 Strategy• Boost continuous strategy dialogues• Show role model behavior

2 iterations48 hours

= speed x3

PURPOSE

INTENT

CULTURE

One Grundfos

Community

Community Literacy

Working Out Loud

Digital Literacy

Organizational

Maturity

Social Business

Ecosystem

. . . among others.

INGREDIENTS: NEW NORMAL

link to SharePoint team page

managers recognition

topics – structures information

people from outside the team is pulled into the

conversation and can be reminded of

collaboration this week.

@gilaridgewell@thomasasger

@gilaridgewell@thomasasgerPERFORMANCE = COLLABORATION

TASK/INDIVIDUAL contribution

TEAM contribution

NETWORK & COMMUNITY contribution

LOW HIGH

LOW HIGH

LOW HIGH

MEETErika Villeneuve, 38 yrs

Sales EngineerGrundfos since 2009

I know that results count!

I evaluate myself on how I contribute to Grundfos in many ways.

In practice, I think about 3 specific KPI’s which my team and

manager intuitively evaluate on an informal everyday basis…….

Erika

GENERAL ACTIVITY

Post, 1 p Reply, 1 p Like, 1 p Praise, 1 p

COLLABORATION ACTIVITY

Reply to question, 1 p Tag, 1 p @-mention (post or reply), 3 p Praise post, 5 p

SCORING MODEL (60 day rolling average)

Super-Collaborator, 101 - Collaborator, 21 - 100 Learner, 6 - 20 Inactive, up to 5

HOW WE CALCULATE ! (LEADERSHIP AND CULTURE DRIVER)@gilaridgewell@thomasasger

@gilaridgewell@thomasasgerMOCK-UP : PERSONAL 60 DAY ROLLING AVERAGE

@gilaridgewell@thomasasger

Guilla RidgewellSocial Collaboration and SmartWorker Consultant@gilaridgewell

Thomas Asger Hansen Head of Global Working Culture and SmartWorker. @thomasasger

socialbusinessjourney.com

THANK YOU!