Growth of Retail Mkt

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Growth of retail marketing in India

A Project Report

Under the guidance of

Prof . Poonam Arora

Submitted By

Santosh Kumar Gouda Debasish Saha

Reg. No.520927549 Reg. No.520927157

In partial fulfillment of the requirement

For the award of the degree

Of

MBA

In

Marketing

March 2011


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ACKNOWLEDGEMENT

We are very much Thankful to our Prof. Poonam Arora ( Project

guide) for giving opportunity and his guidance help us out through

preparing this report. He has provided us a valuable suggestions and

excellence guidance about this project which proved very helpful to us to

utilize Theoretical knowledge in Practical knowledge.

I am also thankful to my friends, to all known & unknown individuals

who has given me their consecutive advice, educative suggestion,

encouragement, co-operation & motivation to prepare these report.

Last but not the least I would like to thank God- The Almighty for

rendering all his blessings on me, which has helped me to achieve

success in whatever I have pursued in life and wish to continue doing so

in the future.

Santosh kumar Gouda Debasish Saha

Reg.No-520927549 Reg.No-520927157


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BONAFIDE CERTIFICATE

Certified that this project report titled Growth of retail market

in India, its working requirement & its impact on Indian RetailMarket is the bonafide work of Santosh kumar Gouda &

Debasis Saha who carried out the project work under my

supervision.

HEAD OF THE DEPARTMENT PROJECT GUIDE

Prof. B. N.Mehta Prof. Poonam Arora.

Signature Signature

IBMR Business School IBMR Business School

Near Asia School Near Asia School

Drive-in-Road Drive-in-Road

Ahmedabad-380054 Ahmedabad-380054


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EXAMINERS CERTIFICATE

The project report on

Growth of Retail Market in India

By

Debasish Saha

Reg. No-520927157

And

Santosh Kumar Gouda

Reg. No-520927549

Is approved and acceptable in quality and form.

Internal Examiner External Examiner

Name Name

Signature Signature


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EXECUTIVE SUMMARY

The retail sector in Indi is witnessing a huge revamping exercise astraditional markets make way for new formats such as departmental

stores, hypermarkets, supermarkets and specialty stores. Western-style

malls have begun appearing in metros and second-rung cities alike

introducing the Indian consumer to a shopping experience like never

before.

The sector is at an inflexion point where the growth of organised retailing

and growth in the consumption by the Indian population is going to take

a higher growth trajectory. The Indian population is witnessing a

significant change in its demographics. Organised retail is on all time

high in India. The growth is boosted by various factors such as

availability of professional practices, media proliferation, various brands

which are gaining value thereby enhancing industry growth, availability

of various funding options, regulations like VAT implementation to make

processes simple, sea change in demographics of country and

international exposure.

This report will be useful to entrepreneurs interested in getting insights of

Retail industry for doing direct and indirect business in the sector,

management consultants, banks evaluating retail sector proposals,

investors who are interested in this sunrise sector, retail professionals forgetting larger picture of the sector. Last but not the least this report can

also be useful for educational institutions imparting courses in retail.


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INDEX

SR.NO TITLE PAGE NOChap-1. Introduction

A. Objective of the study

B. RetailingB.1. Importance of retailingB.2.Tradition retail in IndiaB.3.Quick facts of Indian retail

B.4.Industry analysis of IndianRetail sectorB.5.Present Indian retail

scenario

12

3568

9

11

Chap-2. A.Unorganized retail in IndiaA.1.Cause of low productivityA.2.Low productivity but still

successful

B. Organized retail in India

C. Authorized vs unauthorizedretailing

D. Development of retail

E. Classification of Indian retail sector

F. Investment policy and initiativesF.1.FDI policy of retail sectorF.2.Business models for entry in

Indian market

121314

18

22

25

30

3233


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G. Major types of retail storeG.1.Instore retailingG.2.Non store retailingG.3.Franchising

H. Comparative advantages withspecial reference to physical facilities

I. Key players in Indian retail market

J. Future trends

K. Expected growth of retail sales

L. Growth of Indian retail 2010

M. Opportunities and challengesM.1.Investment opportunitiesM.2.Potential of Indian retail

sectorM.3.Challenges of retailing in

India

34354247

48

50

66

70

73

747475

77

Chap-3 A.Comparative analysis of growth of

Big Bazaar and Reliance Mart

B. Research methodologyB.1.CRM policy of Reliance

MartB.2.CRM policy of Big BazaarB.3.Customer point of view

C. Limitation

D. Conclusion

80

888889100

106

107Chap-4 Bibliography 108


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LIST OF CHARTS AND TABLE

SL.NO TITLE PG.NOFig.1 Unorganized retail sector wise breakup 16Fig.2 Growth of unorganized retail sector in India

201017

Fig.3 Organized Retailing : sector wish break up 19Fig.4 Sector wish CAGR growth: organized

retailing20

Fig.5 Growth of Retail sector in India 21Fig.6 Comparative analysis of growth of Big

bazaar and Reliance Mart of 20106.a. Footwear6.b.Clothing6.c.Book 6.d.Jewllery6.e. Durable6.f. Home furnishing

808182838485

Fig.7 Graphical representation of growth 87Fig.8 Computation of growth increase of

different segments87

Fig.9 Costumer point of view9.a.Sales persons assistance9.b.Expectation fulfillment9.c.Discounts and offers9.d.Product management9.e. Accessibility9.f. Preference

100101102103104105

Table.1 Comparison between growth of BigBazaar and Reliance Mart 2010

86


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Growth of Retail Mkt

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