Growth Hacking vs Inbound Marketing allo Startup Grind Milano
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Transcript of Growth Hacking vs Inbound Marketing allo Startup Grind Milano
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Growth Hacking vs.
Inbound MarketingDANIEL CASARIN | ADV MEDIA LAB FACEBOOK | TWITTER | LINKEDIN | INSTAGRAM
[email protected]+39 345 5755352
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A B
Crescere?
GROWTH HACKING & INBOUND MARKETINGDANIEL CASARIN | ADV MEDIA LAB HUBSPOT AGENCY PARTNER
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A B
Crescere?
TempoROI
GROWTH HACKING & INBOUND MARKETINGDANIEL CASARIN | ADV MEDIA LAB HUBSPOT AGENCY PARTNER
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Il growth hacking è focalizzato sulla crescita a breve termine.
GROWTH HACKING & INBOUND MARKETINGDANIEL CASARIN | ADV MEDIA LAB HUBSPOT AGENCY PARTNER
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L’inbound marketing rappresenta un approccio olistico progettato per
ottenere risultati a medio termine.
GROWTH HACKING & INBOUND MARKETINGDANIEL CASARIN | ADV MEDIA LAB HUBSPOT AGENCY PARTNER
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Personal brandingBuyer persona
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CONSIDERATIONAWARENESS DECISION DELIGHT
CONVERSION
Fasi e funnel di conversioneINBOUND FUNNEL
GROWTH HACKING & INBOUND MARKETINGDANIEL CASARIN | ADV MEDIA LAB HUBSPOT AGENCY PARTNER
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CONSIDERATIONAWARENESS DECISION DELIGHT
CONVERSION
Fasi e funnel di conversione
REFERRAL
ACQUISITION RETENTION
ACTIVATION
REVENUE
GROWTH HACKING FUNNEL
INBOUND FUNNEL
GROWTH HACKING & INBOUND MARKETINGDANIEL CASARIN | ADV MEDIA LAB HUBSPOT AGENCY PARTNER
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11DANIEL CASARIN | ADV MEDIA LAB GROWTH HACKING & INBOUND MARKETINGHUBSPOT AGENCY PARTNER
Buyer persona
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A questo punto viene incontro l’inbound marketing, il quale dovendo
definirne gli obiettivi (SMART) e il timeframe esecutivo, serve a
circoscrivere quelli che possiamo definire Objectives and Key Results
(OKR).
GROWTH HACKING & INBOUND MARKETINGDANIEL CASARIN | ADV MEDIA LAB HUBSPOT AGENCY PARTNER
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13GROWTH HACKING & INBOUND MARKETING
Definire le proprie buyer persona
Produrre contenuti rilevanti
Lanciare un piano di guest posting
Massimizzare i propri risultati sulla SEO
Acquisire lead tramite contenuti gratuiti
Lanciare un piano di influencer marketing
Inbound marketing & startup?
Lanciare un piano (efficace) di email marketing
Ottimizzare il tasso di conversione del sito web
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DANIEL CASARIN | ADV MEDIA LAB HUBSPOT AGENCY PARTNER
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Strumenti e attività intelligenti
MARKETING STACK
Attrarre traffico profilato sulla propria piattaforma web
Convertire più utenti in lead qualificati
Fare più vendite con meno sforzo
Fidelizzare e soddisfare i clienti, massimizzandone il valore
GROWTH STACK BUNDLE
Avere dati di contatto, di clientie report in un unico luogo
Tracciare l’intero flusso marketing e sales
Minimizzare il processo di conversione e acquisto
Personalizzare il framework lungo l’intero processo
SALES & CRM STACK
Scoprire nuovi lead in minor tempo e maggior valore
Tracciare completamente le interazioni via email
Gestire più facilmente meetings e chiudere offerte
Focus sui lead migliori e perseguire i propri obiettivi
avviandosi forecasting
GROWTH HACKING & INBOUND MARKETINGDANIEL CASARIN | ADV MEDIA LAB HUBSPOT AGENCY PARTNER
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Se combiniamo growth hacking e inbound marketing è possibile rapidamente
incrementare il tasso di conversione e i risultati in termini economici.
Ma c’è da ricordare che questo è solo l’inizio per ogni startup...
GROWTH HACKING & INBOUND MARKETINGDANIEL CASARIN | ADV MEDIA LAB HUBSPOT AGENCY PARTNER
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16GROWTH HACKING & INBOUND MARKETING
Un approccio condiviso
DANIEL CASARIN | ADV MEDIA LAB HUBSPOT AGENCY PARTNER
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DANIEL CASARIN | ADV MEDIA LAB FACEBOOK | TWITTER | LINKEDIN | INSTAGRAM
[email protected]+39 345 5755352
Domande?
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Un’anticipazione?
Il funnel di conversione come lo conosciamo sta morendo.
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Sta emergendo un nuovo funnel che unisce le fasi di pre-acquisto e post-acquisto presentando una visione più completa (e olistica dell’intero
ciclo-vita del cliente).
Questo è avvenuto a causa di percorsi multicanale e multi-touch che hanno delineato
il nuovo funnel di conversione.
Un’anticipazione?
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Il nuovo funnell
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L'obiettivo finale non è più convertire un lead in un cliente e fidelizzarlo.
MA
Si tratta di massimizzare il valore del ciclo-vita dei clienti (fedeli) per farli
tornare ancora e ancora.
Tutto cambia?
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DANIEL CASARIN | ADV MEDIA LAB FACEBOOK | TWITTER | LINKEDIN | INSTAGRAM
[email protected]+39 345 5755352
Grazie!