Growth Hacking Mobile App
description
Transcript of Growth Hacking Mobile App
Growth hacking mobile app: tips & tricks
Bayram Annakov, Palo Alto, 2014
App in the Air
Many failed transactions
$12 000 000
Growth Hacking?
A mix of
• Focus - you need to know what to look for
• Data - you need data to ask right questions
• Creativity - you need imagination to come up with hypotheses
• Test - this is obvious :)
Focus or I don’t know what I know
Focus areas
• Retention - OMTM
• Virality - viral coefficient (how many users does one user “infect”)
• Visibility - ASO and vendor relations
• Revenue - combine relative and absolute values
Retention
30% do not add flight
Users prefer their own language (same as developers)
Virality
Native iOS sharing
Eye-catching shares
Hall of Fame
Useful framework
Visibility
ASO
flight vs flightsairport vs airports
2x increase in visibility
ASO
• Keywords matter
• No spaces (“flight,airport” vs “flight, airport”)
• Title includes keywords, no need to duplicate
• Localisation
• Frequency of updates
Vendor relations
User reviews
Lessons learned• Ask for review wisely
• Our approach to negative reviews (App Store):
• Nickname
• Naming convention
• Country matters
• Use other app
Revenue
Sell more
Sell often
Recommended reading
• Croll, Yoskowitz “Lean Analytics”
• Wheelan “Naked Statistics”
• Foreman “Data smart”
• Meadows “Thinking in Systems”
bayram @ appintheair.
mobi