Growth Hacking for Startups 2017 (OMX Austria)
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Transcript of Growth Hacking for Startups 2017 (OMX Austria)
„A person whose true north is growth.”
“Everything they do is scrutinized by its potential impact on scalable growth.”
Sean Ellis
Source: http://www.startup-marketing.com/where-are-all-the-growth-hackers/
“Whenever you hear anyone talk
about ‘growth hacks’ ,
just mentally translate it in your
mind into ‘bullshit’.”Paul Graham
• User & Product Focus• Analytical & Data-Driven• Testing Mentality• Agility & Speed• High Degree of Freedom• Ruthless Prioritization
• User & Product Focus
• Analytical & Data-Driven
• Testing Mentality
• Agility & Speed
• High Degree of Freedom
• Ruthless Prioritization
= STARTUP MENTALITY
• Vanity Metrics• Visits/Sessions• Clicks• App Installs
• Growth Metrics• Sign-Up Conversion• Retention• Time Spent in App• Monthly Active Users (MAU)• Average Revenue per User (ARPU)
• Key Interactions that create value for the user
• Core Action that creates Loyalty and Retention
• Data Point that seperates Power-Users from Churning
Users
• Recurring Patterns
• Network Density (x connections in x days)
• Active Contribution (x pieces added)
• Frequency (Returning within timespan x)
• Twitter: Following 30 people
• Facebook: Adding 7 friends in 10 days
• Zynga: Day 1 retention
• Dropbox: 1 file upload
• Pinterest: 1st pin
• YouTube: 1st video upload
• Slack: 2,000 Messages
• Zalando: MyFeed curation
HACKING WORD OF MOUTH
https://medium.com/airbnb-engineering/hacking-word-of-mouth-making-referrals-work-for-airbnb-46468e7790a6