Grown Up Digital Chapter 2
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Grown Up Digital How the net generation is changing your world By Don Tapscott
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Transcript of Grown Up Digital Chapter 2
Grown Up Digital
How the net generation is changing your world
By Don Tapscott
A Generation Bathed In Bits
The Birth of Facebook• Mark Zuckerberg• January 2004
How would you feel without access to communications technology?
A Generation Bathed In Bits
Quickwrite: Write down the sources of technology that you used when you were a teenager.
Today-Constant connection to multiple sources of technology: examples-iPod, Blogs, Blackberry, etc..
TV-The new background muzak
• “Why watch cable when I can download my favorite shows-in HD and without commercials-whenever I want?” - Jesse Morgan, 27
• Question: Would you rather live without TV or the Internet?
• NetGeners in U.S. say: 77% live without TV23% live without the Internet
They are changing the technology-It’s not your daddy’s
internet• QuickWrite: Write types of technology you
use in a Typical “Day in Your Life”.• Read A Day in the life of Rahaf, 24. She left
her job at a leading-edge market research company this year to become an independent new-media strategist.
• Circle the types of technology used by Rahaf (NetGenner).
• Score your tech usage: Count number of tech examples used by you.
New Content Creators
• Nearly 80% of Net Geners under age 28 regularly visit blogs, the most popular way to create and share content.
• 40% of teens and young adults have their own blogs.
• “ There’s something exhilarating about it, everyone wants to feel like they are part of something.” - Melissa Bowlby, Kitchener, Ontario
• Kids as Teachers Flip video clip.
Wisdom of the Crowds
RottenTomatoes.com • Anyone can be a critic!• Filmmakers won’t be taking out large ads.• The film bible for teens/young adults.Self-Organization Hits the Streets (courtesy of
FaceBook): • On Feb. 4, 2008 simultaneous protests in 27 cities
in Columbia and 104 major cities worldwide:• “No More deaths! No more kidnappings! No more
FARC!
The Dark Side
• Is Privacy Over?
• The Net Generation still doesn’t get it…they may be sorry.
• “The Boys Are Back” Videoclip.
• Facebook Privacy.
• Cell Phone GPS.
Conclusion
• We must understand the long term consequences of sharing information.
• The NetGeners are just starting to use the tremendous power of this digital tool, they have the power to realize the dream that many Baby Boomers had….
TO GIVE POWER TO THE PEOPLE!
