Growler Brochure-Real Estate

GROWLER USA

CRAFT BEER, CIDER & WINE

Our Cicerone® Certified Beer Servers serve up animpressive tap selection of 100 craft beverages

GOOD FOOD

Executive Chef-driven menu perfectly complements beverages

SIMPLE OPERATIONS

Advanced technology enables an ease of operations designed for a scalable, low labor model in an upscale, neighborhood setting.

MICROBREW PUB CONCEPT

CRAFT BEER MARKET

1AMERICA’S FASTEST GROWING INDUSTRY

EXPERIENCEDFRANCHISE LEADERSHIP

In addition to being backed by one of the nation’s leading real estate and public relations firms, you’ll work with a leadership team with more than 60 years of combined experience

Bringing a culture of fun and passion to the craft beer industry…what could be a more perfect fit?

Image: Dan White, CEO

PROVEN EXPERIENCE

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The American craft beer industry has experienced double-digit annual market share growth every year since 1998. A steep upward trajectory experienced in 2014 held through 2015, with craft beer’s market share growing by 22% each year. Analysts estimate the 5-year CAGR at 19%. More microbreweries now operate in the US than at any time in history, offering more than 90,000 uniquely crafted beers*

*Source: Brewers Association, Modern Restaurant Management

Growler USA advocates for the craft beveragecommunity. We support the craft beer movement in America. We believe craft beverage makers have a specific intent for how their product is to be enjoyed. We take great care to see that intent carried out from the moment we receive kegs to the instant thoseproducts meet our guests’ eyes, noses, and tastebuds. Ask about the most sophisticated beveragedelivery system, anywhere.

AMERICA’S FASTEST GROWING INDUSTRY

TRUE TO THE BREW™

CRAFT BEER

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GOOD FOOD

Growler USA’s Corporate Executive Chef constantly creates delicious recipe selections for the Growler USA cookbook. Our menu boasts a robust variety of appetizers, salads, and entrées from which ourfranchisees can choose.

CHEF-DRIVEN CUISINE

Delicious, high quality menu items with 5-starpresentation.

Simple to prepare. No formally-trained chefrequired in the pub.

Menu complements our hand-crafted beverages on tap.

Flexible menu for seasonality and local tastes.

Small, efficient kitchens with low ticket times and high throughput.

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Crispy chicken tenders tossed in a spicy buffalo sauce with romaine lettuce,

Roma tomatoes, and mozzarella cheese with your choice of ranch or bleu cheese dressing. Wrapped in a garlic tortilla. 9

All white meat chicken, baked to a golden brown and served with meltedparmesan and mozzarella cheese with fresh marinara sauce on a grinder. 8

CHICKEN PARMESAN

Proudly serving fresh, natural, organic bread from Nova’s Bakery in Charlotte, NC.Served with your choice of french fries, tater tots, or house salad

Served with your choice of french fries, tater tots, or house salad

Quarter-pound beer brat covered in sautéed onions, mushrooms, bell peppers, and Dijon mustard. Served

on a ginder. 8

LEADING EDGE TECHNOLOGY

Growler USA provides a low labor franchise model in which simple operations are achieved through the use of advanced technology. From our sophisticated tap delivery system, uniquely designed by Growler USA, to our high-tech kitchen, anyone can run a pub, successfully.

SIMPLE OPERATIONS, ADVANCED SYSTEMS

App-driven simultaneous push notifications to mobile phones, updates to on-site menu screens, website and social media.

Real-time inventory and cost control data delivered directly to owners.

True to the Brew™ system details safe keg handling,optimizes storage, manages mixed gases, temperatureand tap lines.

Growler USA’s use of TurboChef® technology, which is also used by Wolfgang Puck’s®, Del Frisco’s Grille®,JW Marriott®, and Red Lobster®, makes its kitchenextremely safe, easy and efficient.

500 sqft or less for entire kitchen footprint.

No open flames, grills or hot oil fryers.

No Type 1 Hood required.

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Growler USA team members feel strongly about preserving the earth’s ecology. That spirit ofconservation and responsible consumption isquietly pervasive within multiple facets of thedesign of the pub.

COMMITMENT TO SUSTAINABILITY

Table tops made from bamboo, one of the sturdiestand most renewable resources in the world.

“Upcycled” bar tops are fashioned from salvage plywood.

Standing table rails are made from reclaimed train boxcar floors.

Growler USA’s kitchen system produces virtually no grease into the waste water system

Emphasis on draught beverages eliminates 165 bottles per keg

ECOLOGICALLY CONSCIOUS

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SCALABLE FLOORPLANS

Growler USA offers flexibility in its footprint. Architectural models can scale to fit into pre-existing structures, so you can let potential drive location selection.

Here are two examples of our franchise pubs in operation—the architectural models, and how they manifested in real life—in Charlotte, NC, and Austin, TX.

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SCALABLE FLOORPLANS

- AUSTIN, TX -

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SCALABLE FLOORPLANS

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SCALABLE FLOORPLANS

- CHARLOTTE, NC -

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FRONT OF HOUSE

11CHARLOTTE, NC

12GRAND OPENING NIGHT

LIFESTYLE & DEMOGRAPHICS

Growler USA is an upscale neighborhood gathering place. Decor, food menus, and ties to community causes are localized. Music and event volumes are kept atlevels enhancing conversation. Our Microbrew Pubs are bright, open and interesting. We leave brewing to the brewers–most of whom are local entrepreneurs.

Growler USA gives you more control over storeoperations, store décor, and product selection.We are founded by entrepreneurs; we are run by entrepreneurs; and we do this for entrepreneurs.

BROAD DEMOGRAPHICS

BETTER LIFESTYLE CHOICES

Growler USA microbrew pubs tend to close by 10 PM or 11 PM during the week and midnighton weekends.

Perfect for semi-absentee, owner/operator, or multi-unit.

True to the Brew™ system ensures safety and product quality.

Certified Beer Servers trained in responsibleservice and consumption.

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PRIME, PROTECTED TERRITORIES

Growler USA microbrew pubs are opening in the fastest-growingareas of the country’s most dynamic cities.

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CONTACT

GrowlerUSA.com

Dan WhiteChief Executive Officer(720) 465-6670 Ext 101

[email protected]

GROWLER USA | 12503 E. Euclid Dr. Unit 55 | Centennial, CO 80111

Ron CurnuttExecutive VP, Operations(720) 465-6670 Ext 104

[email protected]

Growler USA earned The Entrepreneur’s Source 2015 “Breaking the Mold” award,presented to “a brand that re-defined the standard for its industry.”

Growler Brochure-Real Estate

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