Slide 1

Growing Your Business with Social Media David Gerzof Richard @DavidGerzof

Slide 2

Social Media is NOT new Humans are about Connecting & Sharing The two core ingredients of all social media platforms.

Slide 3

Two Time Periods Pre-Internet & Post-Internet

Slide 4

Who Will Tell Your Story? Customers? Competitors? Outsiders? The question is who NOT when or if How you prepare and engage will make all the difference Define your voice - meme

Slide 5

Marketing Your Business Typical Marketing Questions: Who are we marketing to? Who are our decision makers? Where are they? What Influences their decisions?

Slide 6

A Few Places Where They Might Be Facebook Connection to friends, sharing of life through updates YouTube Popular video sharing platform, 2 nd largest search engine after Google Flickr Popular photo sharing site Blog Wordpress, Blogger etc. used on your domain Twitter Fastest Growing Micro-blog quick updates

Slide 7

Marketing Your Business Typical Marketing Questions: Who are we marketing to? Who are our decision makers? Where are they? What Influences their decisions?

Slide 8

Listen first.. Set up a listening post www.search.twitter.com, http://www.google.com/realtime www.search.twitter.com http://www.google.com/realtime Find where people are talking about the problem you solve Listen to you customers & potential customers

Slide 9

then act Three Es of Social Media: Engage Entertain Experiment

Slide 10

BlendTec

Slide 11

Great Customer Service Tool People want instant resolutions They know: brands should care about their digital reputations News travels fastest by social media Great Examples @ComcastCares @Zappos_Service @Boloco

Slide 12

Tap into your Customers Your best content will come from your customers: Happy customers Unhappy customers Potential customers

Slide 13

What Do I Need? And/OrAnd

Slide 14

SEO Benefits Fresh, original content most important element of on site SEO Social media allows you to create relevant content on a daily basis Having a blog, Facebook page, and Twitter allows to placing relevant keywords on your site, adding more searchable pages

Slide 15

Manage Your Social Media If properly managed, social media could be one of your companys top marketing and crisis communication tools Own your accounts Monitor whats being said set up listening posts Engage individuals online and offline Enforce your social media policies The Sentinel Effect

Slide 16

Measurement Friends & Followers Link clicks bit.ly Page views Referral traffic Mentions Sales

Slide 17

Thank you @DavidGerzof @DavidGerzof