Growing your business with social media and online marketing

GROWING YOUR BUSINESS

WITH SOCIAL MEDIA &

ONLINE MARKETING

IOANA BARBUMarketing Director & Managing Partner Bright Agency

5 Steps for Business Growth

with Online Marketing

Define: Business

Goals to Marketing

Goals

Research: market,

target, competition,

trends

Shape: your Brand

Identity, Your Brand

Persona, Your

USP/Added Values

Develop the Online

Marketing Strategy with

Goals, Channels Mix,

Objectives and KPIS and

Communication

Concept

Set and Run an Action

Plan with Long Term

Activities and

Campaigns per

Channels, Editorial

Agenda, KPIs

Measurement, Budget

and Timing

0201 03 04 05

5 Steps for Business Growth

with Social Media

Choose your social

media mix according

to your Target

Audience and

Marketing Strategy

Set and Measure

Your Objectives and

KPIs: Awareness,

Engagement,

Conversion

Develop and follow

an editorial agenda

& campaigns /

advertising / PR /

events / promotion

waves to showcase

in Social Media

Be what social media is:

run creative campaigns,

use storytelling,

generate interactivity

with GIF, infographics,

video, gamification,

edu-tainment

Innovate and Empower Your

Users : follow social media

tech changes and tools

updates, make changes to

improve results, experiment,

gow brand ambassadors and

motivate your consumers to

engage

0201 03 04 05

4

Digital Utopia Powerpoint Template

https://www.youtube.com/watch?v=NfP43Y3IlDM

5 STEPS from your

BUSINESS OBJECTIVES

to the

ONLINE MARKETING PLAN


We want to know what consumers are looking for, what

their values are, and how can we meet their needs. It’s

not just about Big Data; it’s about translating that into

the truth.”

Gayle Fuguitt

7


Research:

market, target, competition, trends

1

Plan & Scope

1

2

3

4

Concept & Creative

Development

Deployment &

Analysis

8


Define:

Business Goals turned into Marketing Goals

2

Plan & Scope

1

2

3

4

Concept & Creative

Development

Deployment &

Analysis

9


Shape your

voice and image:

Brand Identity, Brand Persona, USP/Added

Values

3

Plan & Scope

1

2

3

4

Concept & Creative

Development

Deployment &

Analysis

10


Develop your Online

Marketing Strategy:

Goals, Channels Mix, Objectives and KPIS

and Communication Key Concepts

4

Plan & Scope

1

2

3

4

Concept & Creative

Development

Deployment &

Analysis

11


https://www.youtube.com/watch?v=DAyvNFyJU3Q

12


Innovate and

Empower Your Users: follow social media tech changes and tools updates,

make changes to improve results, experiment, grow

brand ambassadors and motivate your

consumers to engage.

5

Plan & Scope

1

2

3

4

Concept & Creative

Development

Deployment &

Analysis

5 STEPS from your

MARKETING OBJECTIVES to

the

SOCIAL MEDIA STRATEGY

14


Set and Measure

Your Objectives and KPIs:

Awareness, Engagement and Conversion

1

Plan & Scope

1

2

3

4

Concept & Creative

Development

Deployment &

Analysis


“We must move from numbers keeping score to numbers

that drive better actions.”

David Walmsley

16


Awareness & Positive Influence

Engagement, Interactivity & Retention

Leads, Sales, Upsales

Choose your objectives and keep them SMART

Specific Measurable Achievable

Realistic Time framed

17


Choose your

Social Media Mix

according to your

Target Audience and Marketing Strategy

2

Plan & Scope

1

2

3

4

Concept & Creative

Development

Deployment &

Analysis

18


8 Basic Digital Marketing Must Haves

Mobile Focus

Search Engine Marketing

Online Advertising & PR

Email Marketing

A Good Website

A Good Blog & Interactivity

Social Media Marketing

Content Marketing

19


Be Mobile first, not “also mobile”.

Create Quality and Authenticity

More that 50% of Romanian internet traffic in the average day comes from mobile.

01

02

03

04

User Experience and User Interface Care

Brief, original, useful/entertaining and accurate

content

Interactive, dynamic, game-based, learnign experience,

community empowering

Talk to them, inspire them, understamd them, surprize them. And they

will buy. And buy again.

20


Develop and follow

an editorial agenda &

campaigns, advertising, PR & promotions

waves to showcase

in social media

3

Plan & Scope

1

2

3

4

Concept & Creative

Development

Deployment &

Analysis

21


Be what social media is

run creative campaigns, use storytelling, generate

interactivity with GIF, infographics, video,

gamification, edutainment

4

Plan & Scope

1

2

3

4

Concept & Creative

Development

Deployment &

Analysis

22


https://www.youtube.com/watch?v=6ICJvazERHo

23


Innovate and

Empower Your Usersfollow social media tech changes and tools updates, make

changes to improve results, experiment, gow brand ambassadors

and motivate your consumers to engage

5

Plan & Scope

1

2

3

4

Concept & Creative

Development

Deployment &

Analysis


“Innovation needs to be part of your culture. Consumers

are transforming faster than we are, and if we don’t

catch up, we’re in trouble.”

Ian Schafer

25


Innovate!

But hold on to 5 Key Steps

01 02 0403 05

Good Policy Brand relevance Experiment or strategy Based

Marketing Objective and KPI

Learnings

26


https://www.youtube.com/watch?v=LB6ONPSrgyg&feature=youtu.be


“To accompany the four Ps of classical marketing,

marketers would do well to instil the digital four Cs,

around conversation, collaboration, culture and

compensation.”

Zaid Al-Zaidy

28


https://www.youtube.com/watch?v=a5ASWQ_7rPQ

Interactivity Online PR

2017Tablets

Desktop

Mobile

Social Media WORK WITH SUCCESSAND STAY

[email protected] www.brightagency.ro

www.fb.com/ioanabarbu

mailto:[email protected]

mailto:[email protected]

http://www.brightagency.ro

http://www.fb.com/ioanabarbu

http://www.fb.com/ioanabarbu

Growing your business with social media and online marketing

Marketing

Transcript of Growing your business with social media and online marketing