Growing Your Business in China
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8 TIPS TO GROW YOUR BUSINESS IN CHINA TO GROW YOUR BUSINESS IN CHINA
Transcript of Growing Your Business in China
8 TIPS
TO GROW YOURBUSINESS IN CHINATO GROW YOURBUSINESS IN CHINA
Online retail is over$200 Billion & growing
Bigger potentialmarket than the USA
Growing affluent & middle classes
Why is China so attractive to retailers?
Why is China so attractive to retailers?
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But how do you access this market?
But how do you access this market?
Here are 8 tips to growyour business in china.
24 million people addedto the internet last year
With 14 cities with over 5 million inhabitants,China is again on the rise, regaining a position of
economic strength it held for centuries.
TIP # 1TIP # 1Know the country
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CHINAHIGHLIGHTS.COM
China isn't a single marketIt's a patchwork of cities and regional markets.
TIP # 2TIP # 2Know your market
Young Chinese consumers save very little, spending most of their salary. They will pay a premium for
quality, cleanliness, health and safety.
TIP # 2TIP # 2Know your market
Top western productsChinese consumers arebuying online
CNN MONEY, MARKETINGTOCHINA.COM & VECCI
TIP # 3TIP # 3Go social, China style
In China, there’s no Facebook, Twitter, YouTube, Google+ or Instagram. Instead, social media is
fragmented, localised... and very, very large.
WEIBO247 MILLIONmonthly average users
WECHAT600 MILLIONmonthly average users
YEPPI MEDIA
TIP # 4TIP # 4Understand how to do business in China
Understand the importance of gift giving, culture, customs and language barriers.
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TIP # 4TIP # 4Understand how to do business in China
Chinese eCommerce takes place on Alibaba, Tmall and Taobao, and payments go through Tenpay and AliPay.
TIP # 5TIP # 5Establish local partners
Finding local partners is essential, but many Western businesses underestimate the investment required.
FORBES
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Spend time andmoney on people
TIP # 5TIP # 5Establish local partners
"THERE IS A SHORTAGE OF PEOPLE IN CHINA WHO CAN MANAGE CROSS-CULTURAL TEAMS
AND THE BRAND THAT FINDS THE RIGHT TEAM IS THE BRAND THAT IS IN THE BEST
POSITION TO MOVE FORWARD."
"THERE IS A SHORTAGE OF PEOPLE IN CHINA WHO CAN MANAGE CROSS-CULTURAL TEAMS
AND THE BRAND THAT FINDS THE RIGHT TEAM IS THE BRAND THAT IS IN THE BEST
POSITION TO MOVE FORWARD." KC CHAN
TIP # 6TIP # 6Respect business customs
Free Trade Agreements have decreased tariffs on agricultural products, including beef and wine. Australia is the second
biggest exporter of cheese to China (just behind NZ).MARKETINGTOCHINA.COM
TIP # 7TIP # 7Think Long Term
China's nascent industries have huge potential. As Chinese consumers become wealthier, they will further
drive domestic growth.
TIP # 7TIP # 7Think long term
The government's Five Year Plans (there have been 12 so far) can help identify broad trends.
TIP # 8TIP # 8Get help with logistics
?Which platform will you use to sell your products?
Consider using a logistics firmto help your business grow in China.
Call 13 2345 to find out how StarTrack can help.
Consider using a logistics firmto help your business grow in China.
Call 13 2345 to find out how StarTrack can help.
OVERWHELMED?OVERWHELMED?
