Growing talent in a public affairs team with changing ...
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DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU 2019 EU ELECTION EXECUTIVE PROGRAM April 11-12 2019 | BRUSSELS Denise Rennmann Head Global Public and Governmental Affairs BAYER AG Growing talent in a public affairs team with changing stakeholders: A perspective for 2019 Talent Development, Value Creation and Diversification of Public Affairs
Transcript of Growing talent in a public affairs team with changing ...
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Denise Rennmann
Head Global Public and Governmental AffairsBAYER AG
Growing talent in a public affairs team with
changing stakeholders: A perspective for 2019
Talent Development, Value Creation and
Diversification of Public Affairs
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
90
Countries
€ 5.2 billion
Investment in
research
& development
€ 39.6 billion
Full year sales
~117,000
Employees
Key Data Bayer Group
As of December 31, 2018; employees in full-time equivalents
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
We engage for trust:
Strengthen bridges between business and society for innovative life science solutions.
Business goals guide PA activities.
We evaluate, advise and shape
policy.
Society BusinessBusiness
PGA
Guiding Principles for Public and Governmental Affairs @ Bayer
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Countries/
Liaison Offices
Divisional and Corporate
Policy & Strategy (Global)
International Stakeholder
Affairs & OrganizationsNGO Relations
• Political & institutional
outreach
• Policy analysis, planning,
implementation
• Stakeholder analysis,
relations and management
• Political communications
• Strategy development &
implementation
• Policy analysis and
positions: Health, Ag,
Innovation, Trade, IP
• Forwards studies/ trends
research
• International organizations
• Global priorities setting
• Coordination & alignment
• Political country analysis &
political economy research
• Trade Association guidance
• NGO analysis, relations
and global management
• Foundations / Think Tanks /
Trade Unions
• Societal Expectations &
Foresights
• Network & Projects
Global PGA organization at Bayer: view on areas and activities
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
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2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
VUCA world(volatility, uncertainty,
complexity, ambiguity)
✓ Geopolitical tensions, populism
(“politicians on the rise”)
✓ Weakness/ crisis of multilateral
systems
Technology disruption
and new business
models
✓ Digitalization
✓ Gene editing
Diversification of
stakeholders
✓ Rational strategies for an
emotional world
✓ Power of social media
Public Affairs Challenges in 2019
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
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2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
✓ RecruitingCompetencies (soft vs. hard skills), personality (incl. integrity), team fit, potential, insights,
comprehension of the environment (« the field »), curiosity and learning
✓ How are you growing?Professionalization
✓ Key Performance IndicatorsOutput vs. impact / outcome; visibility vs. approach vs. position
✓ EU SpecificsNetworking with Member States, importance of nationalities, understanding the specific
dynamics and history
Recruiting a Public Affairs Team
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
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2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Socio-Demographics
✓ Different « generations »
✓ Professional types: The lobbyist, the strategist
(feel, think, do)…
Advise, Shape and Engage:
✓ What competencies do we need in future?
✓ How should « professionalization » look like?
✓ How does the « field » look like (I-We-It)?
Growing a Public Affairs Team: Awareness and Engagement
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
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2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Value Creation
Examples:
✓ Trust and transparency
✓ Science-based decison-making
✓ Narratives
Growing a Public Affairs Team: Measuring Success and Creating Values
Outcome
✓ Evaluation & Scenarios
✓ Early Engagement
✓ Robustness of Network
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
✓ Singularities vs. Team
✓ Civil societies and NGOs
✓ Understanding new business models (power of foresight?)
✓ The « Framing»
Growing a Public Affairs Team: Challenges of Tomorrow
DII • 164 BD HAUSSMANN 75008 PARIS • TÉL : +33 (0)1 43 12 85 55 • WWW.DII.EU
Presented byWith
2019 EU ELECTION
EXECUTIVE PROGRAM
April 11-12 2019 | BRUSSELS
Thank you!
