Growing need for activating and interesting content
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The growing need for activating and interesting content on the internet.
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The growing need for activating and interesting content in the internet.Build, activate and engage your audience with online video and compelling content. Online video and social media go hand in hand. Give people something to like.
Transcript of Growing need for activating and interesting content
The growing need for activating and interesting content on the internet.
The internet is today's most important medium.
In a survey by YLE* it was held more important than TV in all age categories (15 to 74 years).
* Finnish broadcasting company
What's the next BIG thing?
”Online video is the fastest growing media.” - Google corporation
”By 2013,
90% of online traffic will be video.”
- Cisco
has over 2 BILLION views. Daily.
Over 13 million hours of video was uploaded
in 2010 and 35 hours of video was uploaded every minute.
Note: Videos can easily be shared to Facebook, Twitter, Blogs etc.
Viewers watched 75% more videos online in December 2010 than December 2008.
- ComScore
What's in it for brands?
”Brands who create content are considered
innovative and interesting.” - Julien Guiraud (Strategic digital marketing manager, Coca-Cola) at MIPTV 2011
What is Branded Content? ”Solutions that produce better activation.”
- Doug Scott, President, Ogilvy Entertainment, at MIPTV2011
Video is the most effective form of content.
”Online video has a 65% general recall, compared to 46 percent recall for TV ads. - Nielsen and Microsoft”
What do we think?
Build, activate and engage your audience with online video
and compelling content.
Online video and social media
go hand in hand.
Give people something to like.
