Growing A Revolution Can Mobile Technologies Determine The Future of Publishing? Howard Wright Vice...
Transcript of Growing A Revolution Can Mobile Technologies Determine The Future of Publishing? Howard Wright Vice...
Growing A Revolution Can Mobile Technologies Determine The Future of Publishing?
Howard Wright
Vice President, Qualcomm
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Founded in 1985
Fortune 500 Company
Approx. 11,000 U.S. and 50,800 International patents and patent applications of CDMA and related technologies including WCDMA and OFDMA
Member of the S&P 100 & 500 Indexes
Qualcomm Business Model:Technology & Value Chain Enabler and a Worthy Partner
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Always with You
Real-timeContext Aware
HighlyPersonalized
Leveragesthe Cloud
THE MOBILE INTERNETSHIFTING TO A CARRY ALONG EXPERIENCE
TD-SCDMAMEEGO
2.5, 2.6 GHz
MACRO CELLS
MULTIPLE RADIOS
MIMO
ENHANCED VOCODERS
2.5G
MULTICARRIER
3G
BTMULTIMODEGPS
SATELLITE
PAN
BANBLUETOOTH
FEMTO CELLS
450, 700, 800, 900 MHz
HSDPA, HSUPA, HSPA+
1X, EVDO, DOrA, DO REV B
BREW MP
ANDROID
WEB OS
CPU
GPU
720P
2D/3D
1.7, 1.8, 1.9, 2.1 GHz
PICO CELLS
INTERFERENCE MANAGEMENT
HETEROGENEOUS NETWORKS
SELF ORGANIZING NETWORKS
WLAN 2G
MULTIPLE FREQUENCIES
4G
BEAM STEERING
GSM, GPRS, EDGE
DC-HSPA+, MC-HSPA+
LTE, LTE-TDD, LTE-ADV1X-ADV, DO-ADV
CHROME
WINDOWS PHONE
BLACKBERRY OS
1080P
CAMERA
Increasing Complexity
Smartphone Industry MomentumECOSYSTEM BENEFITTING FROM AND DRIVING GROWTH
>25% YoY Data Rev Growth from leading
operators*
OPERATORS
Source: * ATT, VzW and VfE Q310 reports, ** Strategy Analytics, 10/25/2010, *** Chetan Sharma Consultancy, Jun 10)
100+ New Smartphones Launched in 1st Half
of CY2010**
OEMS
Total Mobile App Downloads:
7B in 2009 to 50B by 2012***
DEVELOPERS
Looking Ahead:Expanded High Level OS CoverageGROWING WITH SMARTPHONE EXPANSION
Source: Gartner Inc. Forecast: Mobile Devices forecast update, 3Q10 Update, Carolina Milanesi et al, September 15, 2010
2011–2014SMARTPHONES FORECAST TO BE SHIPPED
Snapdragon … Execution75+ COMMERCIAL DEVICES, 150+ MORE IN DESIGN INCLUDING >20 TABLETS
Inside your Smartphone, beats the heart of a dragon!
QCT Leadership: Android QUALCOMM SUPPORTS ANDROID ACROSS ALL SMARTPHONE TIERS
DESIGNS LAUNCHED BY QCT
MANUFACTURERSSHIPPING WITH QCT
QCT Leadership: Windows Phone 7SNAPDRAGON POWERS WINDOWS PHONE 7
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We Enable New Ecosystems and Business Models
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Expanding Device CategoriesTHE INTERNET GOES MOBILE IN MANY FORMS
Non-handset devices include E-readers, Media Tablets, Data devices and M2M modulesSource: CAGR is based on forecasts from ABI Research (Sep/Oct’10) and Gartner (Oct’10)
Non-Handset Mobile Broadband Device Shipments Expected to Grow at 25–40% CAGR From 2009–2014
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Always On, Always Connected Devices
ALWAYS-ON CONNECTIVITY
ALL-DAYBATTERY LIFE
INSTANTON
LOCATIONAWARE
>60% TABLETS SHIPPED IN 2014 PROJECTED TO BE MOBILE BROADBAND ENABLED
Source: >60% share of shipments will be MBB enabled in 2014 per IDC Sept-2010), Gartner (Oct-2010)
The Great Differentiator: Influence
Original design creation, plays a crucial part in designing hardware that will work well with your content (right size, ample power, HW-based features (touch, buttons, etc.)
Chooses platform for device, what software and content to be included with device, markets to target audience(s)
Creates the basis for all applications to run on top, decides how users will interact with content, often creates app stores and bundling options
Write the applications that will display your content, what features those apps will have, often sets price for their applications
Reaches the consumers directly, markets device, features, and benefits
Only Qualcomm has the full scope of relationships with the entire eco-system of partners
Publishers ODMs OEMs Platform developers
Apps developers
Carriers
Outside technology intervention is not foreign to the publisher community…
What Qualcomm Brings to the Table
…to name a few.
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LOW POWER
VISIBLE OUTDOORS
FULL COLOR & VIDEO
mirasol® Displays by Qualcomm
On Display here at Booth 410
Here more from us here at:
Mobile Strategy Summit for Magazine PublishersApr 5 - Ziegfield, 4th Floor
•2:30-2:50pm - Overview of the Mobile Market•2:50-3:30pm - Successful Entrée to Mobile: Overcoming Barriers to Entry and Technology Tools
TH(ink) E-reading 2011 SummitApr 6 – Soho, 7th Floor
•8:30 – 9:05am – Converging E-readers and Tablets: What it means for Publishers
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Thank You
www.qualcomm.com
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