Growing a Network Grassroots Jerilyn Stowe Vice President of Marketing and Communications United Way...
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Growing a
NetworkGrassroots
Jerilyn StoweVice President of Marketing and CommunicationsUnited Way of Salt Laketel 801.736.7709 [email protected]
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STRATEGY
Educate # of clicks/web page visits
Grow # of new leads
Mobilize # of online actions
Engage # of interactions with UWSL
New Donors, Advocates & Volunteers
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Tactics
Website & SEO Neighborhood
Blog Meetings
Email Constituent Mapping
Action Alerts Phone Calls & Letters
Social Media Citizen Lobbying
Story Banking Digital Marketing
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Change.org is the world’s largest petition platform,empowering people everywhere to create the change they want to see. Pledges invite Change.org users to
add their support to a shared set of beliefs or demonstrate
their commitment to reaching a shared goal.
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NEWSLETTERUW.ORG
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ENGAGEMENT PATHRead about an Received a UWSL
about key issues at
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ADVOCATE ATTENDED ACTI
DONOR 4
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