Grow Your Business with Vine
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Transcript of Grow Your Business with Vine
Whats Your Visual Impact?
Grow Your Vines!https://vine.co/
Virginia Wright-Johnson Social Media Scion, LLCvirginiawright2013@gmail.comsocialmediascion.com
Facebook: www.facebook.com/socialmediascionLinkedIn: www.linkedin.com/in/virginiamaywrightTwitter: www.twitter.com/socialmediascio
About This SessionHistory of VineVine in ActionPower of Visual ImagesCompany Uses (How & Why)Jo Schmoe the New Vine Celebrity
3What is Social Media? It is a digital avenue where ideas and information are exchanged and relationships are forged. This is done on social media platforms and increasingly mobile apps.
Social Media is Visual
6 Seconds30 Million201240 Plus Million UsersVine Kids Edition1.5 Billion Daily Loops13-15 Years of AgeTwitter or Email SignupFollowers, Likes, & #s Vine free mobile app that allows you to create 6 second looped videos using in app camera. Twitter acquired the app in October of 2012 for 30 million. 40 million registered users. In January, 2015, Vine launched Vine Kids, an app designed specifically for children.In addition to offering age-appropriate video loops for children, the app includes interactive features allowing users to swipe for new videos and to hear different sounds. The app is only available to Apple iOS users. Itsa mainstay of entertainment for teenagers, giving them a second screen experience. Average age of viewers is 13-15 yr olds.
7A Lot Can Happen in 6 Seconds
Vine Feed Screen
First screen you see when logging into VineView of the vines that are shared by the users you followAfter you log in to Vine, you see your feed (also known as your home page), which is a view of the vines that are shared by the users you follow. You also see vines that are Editors Picks, which are vines selected by the application. You can navigate to the feed by clicking the icon that looks like a house. As you scroll down the screen, vines automatically begin to play whenever you can see them on the screen the app has no Play or Stop buttons. To pause (or unpause) a vine, simply tap the video.9Vine Activity Screen
Highlights your activity with other Vine usersThe Activity tab shows activity and interactions with you. On this tab, you can find notifications about new followers and interactions with your vines. On an Android device, you access the Activity tab by clicking the icon that looks like an bell. On an Apple device, you can find the tab by clicking the Home button and then clicking the Activity button.10Vine Explore Screen
Popular Now- Whats TrendingEditors Picks- Great for exploring how others are using VineTag Buttons- View vines by popular categoriesThe Explore tab, lets you explore and discover new vines. You can search by Popular Now or On the Rise, or by Channels or by the trending tag. This is an excellent place to discover the different types of vines, and to find inspiration for creating your own. Exploring Vine can be fun, because many Vine users are highly creative. On Android, you access the Explore tab by clicking the icon that looks like a eye. On an Apple device, you can find it by clicking the Home button and then clicking the Explore button.Spend some time exploring vines before starting to make your own. It's a helpful way to get a feel for the types of videos you can create.
11Vine Profile Tab
View your profile information
The Profile tab lets you view your profile information, find people to follow, and view your posts.On an Android device, you access the Profile section by clicking the icon that looks like a person. On an Apple device, you can find it by clicking the Home button and then clicking the Profile button.
12Vine Search Tab
Search for users or videos based on hashtags in videoUsing this search feature, you can search for users or for videos based on tags in the video.On an Android device, the magnifying glass in the top navigation menu of Vine lets you access the Search function. On an Apple device, you can find it by clicking the Home button and then clicking the Explore button. A search box is displayed at the top of the Explore screen.
Additional menu features under ellipsisFind friends and other extrasThe last button in the top navigation menu is an ellipsis, represented by three dots, that provides additional menu features. On an Apple device, the More features are found by clicking on the button on the Home screen that says Want to see more? Tap to find friends.The Find People option makes it easy to find users to follow. Vine can connect to the address book of your mobile phone or Twitter account to find users you can follow. This makes it easy to find and follow your friends on Vine.You can also search for, and invite, specific users to connect with you on Vine by clicking on the magnifying glass. The next option on the More menu is to mute or unmute the audio on your application. Finally, you can access the settings of your Vine account.From Settings, you can update your profile information, manage your password, manage privacy settings, change your notification preferences, find friends, connect with other social networks, and find support.Source:Basics of Visual Social Marketing: Vine Features ExplainedByKrista Neher
Press down and hold to begin recording (green status bar will lengthen as you film)You will be able to review and confirm your video before postingVine Share
Make sure to add a keyword-rich caption with hashtagsAdd a locationCross-post on other platformsReviews Are In!
A BBC review described collections of Vine videos to be "mesmerizing", like "[watching a] bewildering carousel of six-second slices of ordinary life [roll] past. Source: Rohrer, Finlo (January 31, 2013)."BBC News Vine: Six things people have learned about six-second video in a week". BBC News. RetrievedMarch 15,2013.
17Why Visuals Are Important
90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
Source: James Scherer. This means any information you want to communicate is better communicated in the form of an image. It also means that, for an internet user skimming the web (or your website) youll be able to communicate more value, quicker.This means any information you want to communicate is better communicated in the form of an image. It also means that, for an internet user skimming the web (or your website) youll be able to communicate more value, quicker.This means any information you want to communicate is better communicated in the form of an image. It also means that, for an internet user skimming the web (or your website) youll be able to communicate more value, quicker.18Build Brand AwarenessProvide Product Explanation Increase Customer EngagementAnnounce Upcoming Events
Product LaunchesTutorials and Education LessonsEventsDemosBehind the Scenes Videos (Enhance Office Culture)Contests EngagementMemes in Video Games20Taco Bell New Flavor Launchhttps://vine.co/v/bvlaYggdIiU Photo Source: Consumer Bob
The Story of Nick Confalone
https://vine.co/v/btOwUZJmMVOHas over 271,000 Followers
Freelance writer with a 3 month old. Supporting cast was stuffed animals, a plastic giraffe named Sophie, and a 25-pound cat. Star and muse was his 3-month-old son. His Vines were featured on the Ellen Degeneres show, Tribeca Film Festival and CNN. He gained such a following that companies were paying him to create vines for him. 22Vine Celebrities 20,000-50,000
Cody Johns- 2.4 Million FollowersBrent Rivera- 5 Million FollowersGreg Davis- 2 Million Followers
Tips to Grow Your Vines
Be sure to add #s, location and brief description on each Vine Follow others to build your own followingMake your 1st Vine your Introductory VineLike and Revine Venture out and utilize the Explore tab
Partial List of Social Media Scion Services:Social Media ManagementSocial Media Set UpsSocial Media Trainings
Upcoming FREE Webinars and Hangouts:
May 13th- CORE Confidence with Linda Burden Williams May 27th- Dashboard Management Tools with Virginia Wright-JohnsonJune 16th-Facebook for Business Owners with Virginia Wright-Johnson
Email us at firstname.lastname@example.org or at email@example.com
Lets Connect! Thanks!Virginia Wright-Johnson Website: socialmediascion.com
Twitter and Vine: @socialmediascio Facebook: www.facebook.com/socialmediascionLinkedIn: www.linkedin.com/in/virginiamaywrightPinterest: www.pinterest.com/socialmediascioGoogle +: https://plus.google.com/b/113823919988498274294/+Socialmediascion