Grow your Business with Email and Social Media

© 2013

Grow Your Business

with Email & Social Media

simple marketing strategy for small business

© 2013

Judyth BrownWalkabout Media Enterprises

Social Media For Growing Businesses

[email protected]

www.facebook.com/WalkaboutMediaEnterprises

@WalkaboutMediaE

© 2013

Grow with Constant ContactGet results fast with affordable, easy-to-use

engagement marketing tools and free coaching.

Send personalized

email newsletters and

expand your audience

with our list-building

tools.

Manage your events

online: send invites,

create an event

homepage, and

promote registration.

Turn fans into customers

with coupons, downloads,

and contest on Facebook

and get new likes and

email sign-ups.

Reward loyal customers

with shareable local deals

and capture contact

info every time

you sell.

Get found by millions

online and manage

your business info

across the web, all

from one place.

Transform your

communications into

conversations with

online surveys and

polls.

Email Marketing EventSpot Social Campaigns SaveLocal Single Platform Online Survey

© 20134

http://www.treamicinj.com/menu/



© 2013

Facebook

LinkedIn Instagram

Twitter Pinterest

Youtube

INTRODUCTIONGOALS +

OBJECTIVESCAMPAIGNS CHANNELS RESULTS TOOLS SUMMARY

© 2013

ENGAGEMENTthe new word-of-mouth is

© 20137

Email is social when it’s

forwarded, tweeted,

shared,pinned, etc.

Like email, social media

enhances and sustains

relationships.

© 2013

at its core, marketing is about

eliciting a physical and measureable

RESPONSE

© 2013

set marketing GOALS and OBJECTIVES1

an agenda and framework for marketing that works

3 get measurable RESULTS

2 run CAMPAIGNS on the CHANNELS that matter

© 2013

GOALSmarketing

•reach new customers

•drive repeat business

•nurture leads

•engage members and advocates

•increase donations

The Big Picture

© 2013

OBJECTIVESget more specific with

drive

donations

this month

deliver

content to

tradeshow

leads

fill seats

on a

Sunday

night

© 2013

ONE AT A TIMEtry to think about just

what action do you want

people to take?

can you measure it?

fill seats

on a

Sunday

night

© 2013

3

set marketing GOALS and OBJECTIVES


1

get measurable RESULTS


© 2013

how to create a campaign that works

© 2013

PUSH{content}

PULL{response}

CAMPAIGN?what is a

© 2013

CAMPAIGNStypes of

discussion

information

sharing

event invites +

updates

offers +

promotions

fundraisingbuild your

network

© 2013

MAKE AN APPEALING OFFER

discounts

downloads

support

a causeevent

inviteshints + tips

B2B services

© 2013

WHAT DO I WRITE ABOUT

• tell a compelling story

• “original” isn’t required

• what do you know that they don’t

• be interesting, relevant and

helpful

© 2013

BE YOURSELF.

INTRODUCTIONGOALS +


© 2013

SUBJECT OR HEADLINEwinning the battle of priorities

SECONDS WORDS TODAY

© 2013

GOT PICS?some channels thrive on visuals

© 2013

post + video = 100% more engagement

GOT PICS?

post + picture = 120% more engagement

post + photo album = 180% more engagement

© 2013

NOW, LATER OR NEVERthree little words that rule your world

• who is it “from?”

• what’s the “subject?”

• when do you send your communication?

© 2013

WHO IS IT FROM?winning the battle of priorities

how will you be most recognizable?

CAN-SPAM Actgo to www.business.ftc.gov and search “CAN-SPAM”

© 2013

WHEN TO SEND & POSTWHEN TO SEND & POST

• for social media • start with 3-5 times a week

• use automated tools to help

• for email• monthly is most common

• when are they likely to take the action

you want?

© 2013

EMAIL + SOCIALyou have to use both

amplify

your email

drive traffic back to

your list, email, etc.

© 2013

Q & A

toll-free:

855-816-6508

want more help?

CALL A COACH

(AND PLEASE TAKE A MOMENT

TO FILL OUT YOUR EVALUATION!)

Grow your Business with Email and Social Media

Business

Transcript of Grow your Business with Email and Social Media