Grow Your Business Through Effective Social Media Marketing

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Grow Your Business Through Effective Social Media Marketing Carol Cole-Lewis Internet and Social Media Marketing Consultant C-Cole-Lewis.com

description

A presentation given by Carol Cole-Lewis to the Lake County, CA Chamber of Commerce on May 11, 2009

Transcript of Grow Your Business Through Effective Social Media Marketing

Page 1: Grow Your Business Through Effective Social Media Marketing

Grow Your BusinessThrough Effective

Social Media Marketing

Carol Cole-LewisInternet and Social Media Marketing Consultant

C-Cole-Lewis.com

Page 2: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

What is Social Media / Web 2.0?

User-Generated Content

Multimedia

Online Social Environment

Page 3: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

What is Social Media / Web 2.0?

Blog: Online Journal

Wiki: Collaborative Website

Page 4: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

The Case for “SMM”

T__ M___ I________

P____ To The P____

oo uch nformation

ower eople

TraditionalMarketing

Page 5: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

Risks and Rewards of SMM

T_________ vs. T_______

N______ Comments vs. F_______ Loop

L___ of C_____ vs. Build a T___

ransparency rust

egative eedback

oss ontrol ribe

Page 6: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

Why SMM Is Important

Improved s_____ e_____ r_____

Ability to b____ yourself as a e_____

Depth of c______

People are already t_____….

earch ngine anking

rand xpert

ontent

alking

Page 7: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

Why SMM Is Important

Coffee search on Yelp

Results

Page 8: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

Keys to SMM Success

A_____________

T_____________

R_____________

S______________

uthenticity

ransparency

esponsiveness

ustainability

Page 9: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

Types of Social Media Sites

Blogs, WikisM___ B______ and T______

Twitter, Del.icio.us

S____ N______Facebook, My Space, LinkedIn

M_______ ContentYouTube, Flickr, BlogTalkRadio

icro logging

ocial etworks

ultimedia

agging

Page 10: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

Types of Social Media Sites

W___ L____ Social NetworksNing, Socialgo

F______Online customer support

R______Yelp, Google Maps

hite able

orums

eviews

Page 11: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

Types of Social Media Sites

ToolsC_____ Aggregator

Technorati, Google Blog Search

R___ FeedsAtom

ontent

SS

Page 12: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

Example of RSS

Page 13: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

How to Participate In Social Media

Social TechnographicsTM Ladder C_______ C_______ C_______ J_______ S_______ I________

reators

ritics

ollectors

oiners

pectators

nactives

Page 14: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

The Importance of a Strategy

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Page 15: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

The Elements of a SMM Plan

Build your SMM plan bottom-upHave an o____ marketing planDevelop your b____Define your a_______

ffline

rand

udience

Page 16: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

The Elements of a SMM Plan

Define Your P______Generate t____ Increased c________ r___ Improved c_______ s_____Content matter e____

raffic

onversion

ustomer

urpose

ate

ervice

xpert

Page 17: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

The Elements of a SMM Plan

Determine where SMM “f__”

Assess R_______P______T____

its

esources

ime

erson/s

$

Page 18: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

The Elements of a SMM Plan

Decide how to p_______

Determine how to m______ r_____

Evaluate and select p______

Evaluate and select e_______ tool

articipate

easure esults

latforms

valuation

Page 19: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

The Elements of a SMM Plan

Brainstorm t_____

Create c________

Set up e________ tool

Set up c______

valuation

ampaigns

alendar

actics

Page 20: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

The Elements of a SMM Plan

Do _.M______ and a_____ resultsCANI

easure nalyze

it

(Constant And Never Ending Improvement)

Page 21: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

SMM Idea - Glimmers, Inc.

Page 22: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

SMM Idea - Glimmers, Inc.

Campaign: “Light Up The World”Blend of Offline, Online, PR

Offline: charity events Online: video blog posting PR: local newspaper, radio, TV

Page 23: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

SMM Idea - Glimmers, Inc.

Benefits Increased sales Increased traffic “Feel Good” appealEverybody wins

Page 24: Grow Your Business Through Effective Social Media Marketing

Lakeport Chamber59-Minute Seminar

Carol Cole-Lewis • [email protected]. 707-587-4277

How To Get Started in SMM

Free: “Resources” on my blog (http://C-Cole-Lewis.com)

Free E-Book: “Social Media Marketing 101”

Fee: SMM Marketing Plan class

Special Offer: SMM Brainstorming Session

Contact me: [email protected]