The Plan to Grow Your Business with Effective Online Marketing
Grow Your Business Through Effective Social Media Marketing
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Transcript of Grow Your Business Through Effective Social Media Marketing
Grow Your BusinessThrough Effective
Social Media Marketing
Carol Cole-LewisInternet and Social Media Marketing Consultant
C-Cole-Lewis.com
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
What is Social Media / Web 2.0?
User-Generated Content
Multimedia
Online Social Environment
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
What is Social Media / Web 2.0?
Blog: Online Journal
Wiki: Collaborative Website
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
The Case for “SMM”
T__ M___ I________
P____ To The P____
oo uch nformation
ower eople
TraditionalMarketing
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
Risks and Rewards of SMM
T_________ vs. T_______
N______ Comments vs. F_______ Loop
L___ of C_____ vs. Build a T___
ransparency rust
egative eedback
oss ontrol ribe
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
Why SMM Is Important
Improved s_____ e_____ r_____
Ability to b____ yourself as a e_____
Depth of c______
People are already t_____….
earch ngine anking
rand xpert
ontent
alking
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
Why SMM Is Important
Coffee search on Yelp
Results
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
Keys to SMM Success
A_____________
T_____________
R_____________
S______________
uthenticity
ransparency
esponsiveness
ustainability
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
Types of Social Media Sites
Blogs, WikisM___ B______ and T______
Twitter, Del.icio.us
S____ N______Facebook, My Space, LinkedIn
M_______ ContentYouTube, Flickr, BlogTalkRadio
icro logging
ocial etworks
ultimedia
agging
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
Types of Social Media Sites
W___ L____ Social NetworksNing, Socialgo
F______Online customer support
R______Yelp, Google Maps
hite able
orums
eviews
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
Types of Social Media Sites
ToolsC_____ Aggregator
Technorati, Google Blog Search
R___ FeedsAtom
ontent
SS
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
How to Participate In Social Media
Social TechnographicsTM Ladder C_______ C_______ C_______ J_______ S_______ I________
reators
ritics
ollectors
oiners
pectators
nactives
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
The Importance of a Strategy
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Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
The Elements of a SMM Plan
Build your SMM plan bottom-upHave an o____ marketing planDevelop your b____Define your a_______
ffline
rand
udience
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
The Elements of a SMM Plan
Define Your P______Generate t____ Increased c________ r___ Improved c_______ s_____Content matter e____
raffic
onversion
ustomer
urpose
ate
ervice
xpert
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
The Elements of a SMM Plan
Determine where SMM “f__”
Assess R_______P______T____
its
esources
ime
erson/s
$
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
The Elements of a SMM Plan
Decide how to p_______
Determine how to m______ r_____
Evaluate and select p______
Evaluate and select e_______ tool
articipate
easure esults
latforms
valuation
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
The Elements of a SMM Plan
Brainstorm t_____
Create c________
Set up e________ tool
Set up c______
valuation
ampaigns
alendar
actics
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
The Elements of a SMM Plan
Do _.M______ and a_____ resultsCANI
easure nalyze
it
(Constant And Never Ending Improvement)
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
SMM Idea - Glimmers, Inc.
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
SMM Idea - Glimmers, Inc.
Campaign: “Light Up The World”Blend of Offline, Online, PR
Offline: charity events Online: video blog posting PR: local newspaper, radio, TV
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
SMM Idea - Glimmers, Inc.
Benefits Increased sales Increased traffic “Feel Good” appealEverybody wins
Lakeport Chamber59-Minute Seminar
Carol Cole-Lewis • [email protected]. 707-587-4277
How To Get Started in SMM
Free: “Resources” on my blog (http://C-Cole-Lewis.com)
Free E-Book: “Social Media Marketing 101”
Fee: SMM Marketing Plan class
Special Offer: SMM Brainstorming Session
Contact me: [email protected]