“Grow Your Brand, Grow Your Career” by Larry Hawkins II, CEO & Co-Founder of Hawkins Development Group, LLC

What is a brand?

“Name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” ~ American Marketing Association

Quick Mental Exercise

Let’s do a word association with these brands.

Example – Brand: Nike – Association: Durable

Ready?

Go!

Starbucks Logo

Apple Logo

YOU!

What attributes are associated with the brand of YOU?

What if I told you that…

you can take control of your career

by developing your authentic personal brand?

HOW?

YOU are a brand.

“Name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” ~ American Marketing Association

“Name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” ~ American Marketing Association

YOU are a seller.

You have traits and abilities that you offer to the people around you.

Every interaction is a transaction. Your currency is…

Time.

Time is your most precious resource.You have a finite amount of it.

Trust.

With every interaction, you’re either building trust or losing trust.

Opportunities.

Which can win you a future opportunity…or lose one.

Time – Trust - Opportunities

Your brand has three areas of focus.

PURPOSE

If you close your eyes…

…and envision success..

What does success look like for YOU?

PURPOSE: What is your ultimate objective?

PERCEPTION

When you look in the mirror, you may see one thing.

But as growth opportunities come…

Do they align with your inner aspirations?

PERCEPTION: How do you influence the opportunities that come your way?

PERSONALITY

You’re in the middle of taking a journey.

There are many paths and it’s easy to get overwhelmed.

Do you have all the tools you need for this trip?

PERSONALITY: How do you identifythe blind spots you need to address?

YOU are a business. People buy your personality, and they invest in your purpose.

How do you gain investors?

We’re here to help. Learn more at: www.HawkDG.com

Hawkins Development Group: Find Purpose. Find Answers. Find You.