#SMX #33D @EricWerner

GROW SLOW SOCIAL

#SMX #33D @EricWerner

GREAT EXPECTATIONS

• Connect With People

• Help Them

• Move Them & Stir Emotion

• Be More Fulfilled

#SMX #33D @EricWerner

THEN REALITY HITS

#SMX #33D @EricWerner

EVERY LAST DROP

• Minimize costs / MAX ROI

• Under the radar

• Minimize stakeholders

#SMX #33D @EricWerner

SPOILED RELATIONSHIPS

•  Semi-customized communications

• Only one channel

•  Scale everything

• One dimensional campaigns

#SMX #33D @EricWerner

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BULLET POINT EXAMPLE SLIDE CAN YOU SMELL THE DIFFERENCE?

#SMX #33D @EricWerner

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BULLET POINT EXAMPLE SLIDE •  Drive Traffic

•  Serve Their Audience

•  Promote Content

•  More Audiences to Retarget

•  Facebook Radius

•  A story to tell

•  Grow relationship over longer time frame

•  Drive Traffic •  Serve Their Audience •  Promote Content •  More Audiences to Retarget •  Facebook Radius •  Story to Tell •  Grow Relationship - Longer Time Frame

RECIPE FOR SUCCESS

#SMX #33D @EricWerner

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BULLET POINT EXAMPLE SLIDE BEYOND ANATOMY OF A HOOK

#SMX #33D @EricWerner

MONEY MATTERS

#SMX #33D @EricWerner

COLLECTIVE BENEFIT

• Connect to Something Bigger

• More Reach

• More Locations for Local SEO

• Bigger Projects

• Reduces Risk

#SMX #33D @EricWerner

THE SOCIAL DILLEMMA

• Difficult to Prove Impact

• No Purchase Intent

• Ad Costs Increasing

#SMX #33D @EricWerner

ORCHESTRATING VALUE

DATA

LEVERAGE ASSETS

RELATIONSHIPS

TESTING

#SMX #33D @EricWerner

SMALL POND SYNDROME

#SMX #33D @EricWerner

TRANSFERABLE SKILLS

#SMX #33D @EricWerner

THANK YOU!