Grow Nebraska Social Media Ppt(2)
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Transcript of Grow Nebraska Social Media Ppt(2)
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GROW Nebraska Marketing Workshops
2009
Dewey Teel, Extension EducatorDennis Kahl, Extension Educator
University of Nebraska Extension&
Janell Ehrke-AndersonAshley Blickenstaff
GROW Nebraska
Social Media Solutions
Did You Know 4.0
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WELCOMEGo to this address when you arrive
and complete the Pretest
http://go.unl.edu/pregrow
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Things to Accept
• Your Website is one of the MOST important marketing tools.
• Your audience is active online.
• Technology can make your life easier!
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Features of Web 2.0
• Enhanced retail opportunities
• Real-time web updates
• Community support and loyalty
• Dynamic web features increase market
• Increased workforce and worker connectivity
• Social and Professional Networking
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How many of you have?• Have a business Facebook account• Created a Flickr account• Uploaded a Youtube video• Created a Blog• Created Podcast• Have a Twitter Account• Used Utterli
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SNS Demographics
• 79% American adults used Internet
• 46% of online American adults use a social networking site• 55+ is the fastest growing Facebook user – mostly female
• 65% of teens 12-17 use online social networksonly 12% of all
• As of August 2009, Facebook was the most popular online social network
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Of adult SNS users:
• 79% American adults use Internet
• 46% of online American adults use a social networking site• 55+ is the fastest growing Facebook user – mostly female
• 65% of teens 12-17 use online social networks• Only 12% of Facebook users
• As of August 2009, Facebook was the most popular online social network
Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx
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youTube Users
• 17 – 30 years of age• 20 hours of video uploaded every minute• Innovative vehicle for connecting with target
audience• Worlds largest online video community
– Video advertising– Sponsor contests– Create brand channels
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• 300 million users worldwide• 26 million small businesses• Groups• Market Research
o Through polling application• Direct Target Marketing
o http://www.facebook.com/advertising/?src=fbj9• Upload photos/video
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Flickr.com
• Upload Photoso Utilize tagso Join Groups
• Embed photography into website• GROW Nebraska photostream
o http://www.flickr.com/photos/grownebraska/• The Fruit Company
o http://flickr.com/photos/24575426@N07/
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Link Flickr & Facebook
• Flickro Notify Facebook with a post to your newsfeed when
new photos uploaded
• Facebooko Share Flickr photos with Facebook friends
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Video
• Create videoo Upload to youtube.com
o Upload to podcast
o Link file to website
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youtube.com
• YouTubeo Create a Profileo Upload Videos
• Embed in website• How to grow your youtube audience -
http://holykaw.alltop.com/how-to-grow-your-youtube-audience
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Podcasting
• Audio casts• Video casts
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Blogs
• Almost essential for small or niche business• Provides constant updates to customers• Drives traffic to your site• Creates “enthusiasts”• Easy to manage and setup
http://blog.thefruitcompany.com/
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• Microbloggingo Chris Brogan’s Blog
50 Ideas for using Twitter for businesso GROW Nebraska - grownebraska
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1 Cell Phone Text Utterli
Utterli Twitter and Wordpress
Twitter Facebook
Harness the power of SNS
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Import Blogs = Increase Blog Effects
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How to Import
Blogs to Facebook• Click on Notes tab • Click on Import a blog on the right hand side• Put Blog URL information to start feeding
Facebook to Twitter
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Follow GROW
FACEBOOK• Search for GROW
Nebraska in the search engine or go to http://www.new.facebook.com/growneb?ref=ts
• Click on the "Become a Fan" button at the top of the page.
TWITTER• Search for GROW
Nebraska in the search engine or go to http://twitter.com/grownebraska
• Click the "Follow" button at the top of the page.
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Twitter Hashtags
• A hashtag in Twitter is a way for many different people to write about the same event and have it all collected in one place.
• GROW Nebraska is now using the hashtag #growne
• You can add this into your tweet mention the marketing workshop so that other attendees can easily find the info you post about the workshop.
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GROW's Next Step for Social Marketing
Facebook Ads• Pay Per Click• Set daily budget and time frame• Reach a large, but targeted audience at a low cost• GROW will help you create ads and find niche target
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http://searchenginewatch.com/3635372
Four Steps for Social Marketing Success
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One Piece Many Deliverables
• Written contento Make a press release
http://www.prweb.com/ http://www.businesswire.com/ http://digg.com/
o Create an eNewslettero Add to Blogo Article for websiteo Convert to audio/video
• It’s all about the customer!
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Content is the number one reason people come to our
Web sites
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There is more to the "Social" story
http://www.go2web20.net/ Other social media to consider:• Friendfeed• MySpace• Digg• Delicious• Toodledo
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Please Complete the Post Test at this location:
http://go.unl.edu/postgrow
UNL Extension Entrepreneur Website:
http://huskerpreneur.com
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GROW Nebraska Marketing Workshops
2009
It’s all about the customer!