Grow My Business - Gary Brown 'Steal like an Artist'
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STEAL LIKE AN ARTIST Gary Brown Chairman & Founder Target McConnells Twitter @GarPBrown Email [email protected]
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Transcript of Grow My Business - Gary Brown 'Steal like an Artist'
STEAL LIKE ANARTISTGary Brown Chairman & Founder Target McConnells
Twitter @GarPBrownEmail [email protected]
“THAT WHICH HAS BEEN IS WHAT WILL BE,THAT WHICH IS DONE IS WHAT WILL BE DONE, AND THERE IS NOTHING NEW UNDER THE SUN
Ecclesiastes ”
STEAL LIKE ANARTIST
NOTHING ORIGINAL IS LEFT“ ”
STEAL LIKE ANARTIST
COPYING ALWAYS MEANS CHANGES AND ALTERATIONS,IMPROVEMENTS
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STEAL LIKE ANARTIST
“IF I HAVE SEEN FURTHER THAN OTHERS, IT IS BY STANDING ON THE SHOULDER OF GIANTS
Isaac Newton
STEAL LIKE ANARTIST
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KLEPTONESIA“ ”
STEAL LIKE ANARTIST
IDEAS MINDSET = GROWTH MINDSET“ ”
STEAL LIKE ANARTIST
TIME OUT IS NOT TIME OFF“ ”
STEAL LIKE ANARTIST
GET LOST“ ”
STEAL LIKE ANARTIST
MUNDANE…EVERYDAY…CONVENTIONAL THOUGHTS“
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STEAL LIKE ANARTIST
CREATE IDEA SPACEIN YOUR BRAIN“
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STEAL LIKE ANARTIST
CHANGE SURROUNDINGS,COMPANY, PEERS AND PEOPLE
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STEAL LIKE ANARTIST
STOP TRYING TO DO THINGS DIFFERENTLY AND START DOING DIFFERENT THINGS
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STEAL LIKE ANARTIST
LINK THE LIKE, UNITE THE UNLIKE“
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STEAL LIKE ANARTIST
SCAMPER“ ”
STEAL LIKE ANARTIST
SCAMPER“ ”
STEAL LIKE ANARTIST
SUBSTITUTECOMBINEADAPTMODIFYPUT TO ANOTHER USEELIMINATEREVERSE
SUBSTITUTE“ ”
STEAL LIKE ANARTIST
MATERIALS/RESOURCESPRODUCT/PROCESSRULESSOMEWHERE ELSE
COMBINE“ ”STEAL LIKE ANARTIST
COMBINE ONE PRODUCT WITH ANOTHERCOMBINED PURPOSES OR OBJECTIVES (CO-OPETITION)
COMBINE TALENT AND RESOURCES
COMBINE“ ”STEAL LIKE ANARTIST
COMBINE ONE PRODUCT WITH ANOTHERCOMBINED PURPOSES OR OBJECTIVES (CO-OPETITION)
COMBINE TALENT AND RESOURCES
• WHEELS + SUITCASES = SUITCASES WITH WHEELS• TEA + ICE = ICE TEA
ADAPT“”STEAL LIKE ANARTIST
ADAPT OR READJUST YOUR PRODUCT FOR ANOTHER WHAT ELSE IS YOUR PRODUCT LIKEWHAT OTHER CONTEXT COULD YOU PUT YOUR PRODUCT INTO
ADAPT“”STEAL LIKE ANARTIST
ADAPT OR READJUST YOUR PRODUCT FOR ANOTHER WHAT ELSE IS YOUR PRODUCT LIKEWHAT OTHER CONTEXT COULD YOU PUT YOUR PRODUCT INTO
• LUCOZADE• PHONES TO CAMERAS• NETFLIX MAIL ORDER DVD BUSINESS MOVED INTO STREAMING BEFORE BLOCKBUSTER
COULD YOU CHANGE, SHAPE, LOOK, OR FEEL OF PRODUCT OR SERVICEWHAT COULD YOU ADDEMPHASISE OR HIGHLIGHTWHAT ELEMENT COULD YOU STRENGHTEN TO CREATE SOMETHING NEW
MODIFY“ ”STEAL LIKE ANARTIST
COULD YOU CHANGE, SHAPE, LOOK, OR FEEL OF PRODUCT OR SERVICEWHAT COULD YOU ADDEMPHASISE OR HIGHLIGHTWHAT ELEMENT COULD YOU STRENGHTEN TO CREATE SOMETHING NEW
• NIKE WAS AN ASICS RETAILER• SMARTPHONES• PADDY POWER
MODIFY“ ”STEAL LIKE ANARTIST
STEAL LIKE ANARTIST
Decoy effects
Pricing for The Economist
[1] Web subscription $59 32%[2] Web & Print subscription $125 68%
STEAL LIKE ANARTIST
Decoy effects
Adding a useless option
[1] Web subscription $59 32%[2] Web & Print subscription $125 68%[3] Print subscription $125
Introducing [3] switched buyers from [1] to [2]“Priming”
CAN YOU USE YOUR PRODUCT SOMEWHERE ELSE, ANOTHER INDUSTRYWHO ELSE COULD USE YOUR PRODUCTHOW WOULD YOUR PRODUCT BEHAVE IN ANOTHER SETTINGRECYCLE WASTE TO MAKE SOMETHING NEW
PUT TO ANOTHER USE“ ”
STEAL LIKE ANARTIST
CAN YOU USE YOUR PRODUCT SOMEWHERE ELSE, ANOTHER INDUSTRYWHO ELSE COULD USE YOUR PRODUCTHOW WOULD YOUR PRODUCT BEHAVE IN ANOTHER SETTINGRECYCLE WASTE TO MAKE SOMETHING NEW
• IRISH CREAM - BECOMES BAILEYS IRISH CREAM• AQUARIUM FISH FOR PEDICURES• WHISKEY DISTILLERY START UPS MAKING FLAVOURED GINS
PUT TO ANOTHER USE“ ”
STEAL LIKE ANARTIST
HOW CAN YOU STREAMLINE OR SIMPLIFY PRODUCT OR SERVICEWHAT CAN YOU ELIMINATE, CUT OUTWHAT CAN YOU MAKE SMALLER,FASTER,LIGHTER OR MORE FUNWHAT WOULD HAPPEN IF YOU TOOK AWAY PART OF YOUR PRODUCT, SERVICE
ELIMINATE“ ”STEAL LIKE ANARTIST
HOW CAN YOU STREAMLINE OR SIMPLIFY PRODUCT OR SERVICEWHAT CAN YOU ELIMINATE, CUT OUTWHAT CAN YOU MAKE SMALLER,FASTER,LIGHTER OR MORE FUNWHAT WOULD HAPPEN IF YOU TOOK AWAY PART OF YOUR PRODUCT, SERVICE
• SOUTHWEST AIRLINES - RYANAIR MODEL• AIRBNB• HAILO/UBER• ALIBABA• SMARTPHONES,LAPTOPS,IPADS ETC
ELIMINATE“ ”STEAL LIKE ANARTIST
REVERSE THE PROCESS OR SEQUENCEWHAT IF YOU DID THE EXACT OPPOSITE OF WHAT YOU ARE DOING NOWWHAT ROLES COULD YOU REVERSE OR SWAPHOW CAN YOU RE ORGANISE
REVERSE“ ”STEAL LIKE ANARTIST
REVERSE THE PROCESS OR SEQUENCEWHAT IF YOU DID THE EXACT OPPOSITE OF WHAT YOU ARE DOING NOWWHAT ROLES COULD YOU REVERSE OR SWAPHOW CAN YOU RE ORGANISE
• NEWSPAPERS - DELIVERED TO YOUR DOOR• TEST DRIVES FROM YOUR HOME• WARBY PARKER ONLY SELL GLASSES ONLINE
REVERSE“ ”STEAL LIKE ANARTIST
BECOME A THIEFBUT BECOME A GOOD THIEF, THAT WAY YOU’LLGROW YOUR BUSINESS AND YOU MAY GO TO MARKETING HEAVEN
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STEAL LIKE ANARTIST
