YOUNG 2016 Professione startupper: come fare del digitale la tua impresa
Grow as you go: lesson learned as a tech startupper - Iacobelli
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![Page 1: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/1.jpg)
ROME 11-12 april 2014ROME 11-12 april 2014
Grow as you go: lesson learned as a tech startupperStamplay - @giuliano84
Giuliano Iacobelli
![Page 2: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/2.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
This presentation uses GIFs.!if you want to fully enjoy it !
download the .key version here
BEFORE YOU START
http://goo.gl/MxNP51
![Page 3: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/3.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Software Engineer. 30yrs old. !Co-founder at Stamplay
![Page 4: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/4.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Software Engineer.. co-founder..
=!CTO right?
![Page 5: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/5.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
not really..
![Page 6: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/6.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
CTOCOO
SalesMarketingAnalytics
StrategyCFO
![Page 7: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/7.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
![Page 8: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/8.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Startups are really hardand there is no secret ingredient to succeed
![Page 9: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/9.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Stamplay 1.0
![Page 10: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/10.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
BUILD ALL THE THINGS
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LONG STORY SHORT?
![Page 12: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/12.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Built, shipped…… Trashed!
![Page 13: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/13.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
MY STARTUPFACEBOOK
no matter how cool you feel..
![Page 14: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/14.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Revenue
Traction
Learning
YOU ARE HERE
the sad truth
![Page 15: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/15.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED !
Incomplete knowledgeof the market
!
Develop as less software as you can before testing the market
!
Dont address multiple markets at the same time
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
THEN A NEW EPIPHANY…
![Page 17: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/17.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
A MEGA PLATFORM TO CREATE SOFTWARE!
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
![Page 19: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/19.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LEARN EARLY,!LEARN OFTEN
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
1 2 3 4 5
1 2 3 4
BUILD A PRODUCT RESPONSIBLY
©Spotify
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
1. Demo video & interviews
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
2. Fake product
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
3. Landing page and some traffic
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
A real MVP
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Users dont really act as you imagined
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Bug report coming after first release
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
But we’re doing better and better(try it at https://editor.stamplay.com)
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ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
WHAT IT TAKES
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ROME 11-12 april 2014
@giuliano84
• Positivity and happiness!• Transparency!• Never complain!• Be a “no ego” doer!• Make time to reflect!• Live smarter, not hard
SOLID VALUES
©BufferApp
- GIULIANO IACOBELLI
![Page 30: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/30.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
BUILD!KICKASS!
TEAM
![Page 31: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/31.jpg)
ROME 11-12 april 2014
@giuliano84
WHAT WE LOOK FOR IN A DEVELOPER?
• Enjoys problem solving!• Quick learner!• Listen first, then listen more!• Solution oriented!• Positive attitude!• Focus on self improvement
- GIULIANO IACOBELLI
![Page 32: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/32.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Teamwork is the secret that makes common people achieve uncommon results
![Page 33: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/33.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DEV STUFF!TIME!
![Page 34: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/34.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DatabaseEvents Processing
GET static content
API requests
Node HTTP
PROXY
Bricks VM
Pages renderer
New requests as System or Logged User
Database Database
![Page 35: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/35.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DatabaseEvents Processing
GET static content
API requests
Node HTTP
PROXY
Bricks VM
Pages renderer
New requests as System or Logged User
Database Database
CORE
![Page 36: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/36.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DatabaseEvents Processing
GET static content
API requests
Node HTTP
PROXY
Bricks VM
Pages renderer
New requests as System or Logged User
Database Database
EVENT PROCESSING
![Page 37: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/37.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DatabaseEvents Processing
GET static content
API requests
Node HTTP
PROXY
Bricks VM
Pages renderer
New requests as System or Logged User
Database Database
WIDGETS
![Page 38: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/38.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
DatabaseEvents Processing
GET static content
API requests
Node HTTP
PROXY
Bricks VM
Pages renderer
New requests as System or Logged User
Database Database
STATIC CONTENT DELIVERY
![Page 39: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/39.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Ask great mentors
![Page 40: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/40.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
![Page 41: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/41.jpg)
ROME 11-12 april 2014
@giuliano84
Beware of technical debt
- GIULIANO IACOBELLI
![Page 42: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/42.jpg)
ROME 11-12 april 2014
@giuliano84
How you would love to have it
- GIULIANO IACOBELLI
![Page 43: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/43.jpg)
ROME 11-12 april 2014
@giuliano84
Good debt, bad debt
- GIULIANO IACOBELLI
![Page 44: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/44.jpg)
ROME 11-12 april 2014
@giuliano84
Trying to aim to this
- GIULIANO IACOBELLI
![Page 45: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/45.jpg)
ROME 11-12 april 2014
@giuliano84
Though challenge, but it pays off
- GIULIANO IACOBELLI
![Page 46: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/46.jpg)
ROME 11-12 april 2014
@giuliano84
Receiving good feedbacks
- GIULIANO IACOBELLI
![Page 47: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/47.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED !
Write core-business code only!
User feedback is higher priority than technical quality
!
Technical debt accumulated during that process is “good debt”
![Page 48: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/48.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
PROCESSES & TOOLS
![Page 49: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/49.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
You dont want this
![Page 50: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/50.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
Fixing thing in production
![Page 51: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/51.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
![Page 52: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/52.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
![Page 53: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/53.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
![Page 54: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/54.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
LESSON LEARNED !
Dont overengineerproblems you dont have yet
!
Agree on tools value with the team!
Embrace change. Let it go.
![Page 55: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/55.jpg)
ROME 11-12 april 2014
@giuliano84
?Looking for the next
- GIULIANO IACOBELLI
![Page 56: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/56.jpg)
ROME 11-12 april 2014
@giuliano84
[email protected]://about.me/giulianoiacobelli
Giuliano Iacobelli
THANK YOU.
- GIULIANO IACOBELLI
![Page 57: Grow as you go: lesson learned as a tech startupper - Iacobelli](https://reader033.fdocuments.us/reader033/viewer/2022060108/5551462fb4c905f2288b4d16/html5/thumbnails/57.jpg)
ROME 11-12 april 2014
@giuliano84
- GIULIANO IACOBELLI
REFERENCES !
http://thecodinglove.comhttp://www.slideshare.net/Bufferapp/buffer-culture-04
http://www.slideshare.net/ssuser6cf9c3/how-spotifybuildsproductshttp://blog.crisp.se/2013/10/11/henrikkniberg/good-and-bad-technical-debt