o Our target market for this action thriller will be between the ages of 16-24 Our target market for this action thriller will be between the ages of 16-24 due to the genre of the movie and would attract this age group to watch it. due to the genre of the movie and would attract this age group to watch it.

o Typically for males due to the amount of action which will be incorporated Typically for males due to the amount of action which will be incorporated much like the ‘Bourne’ franchise as well as a narrative twist similar such asmuch like the ‘Bourne’ franchise as well as a narrative twist similar such as ‘ ‘Lucky number Sleven’Lucky number Sleven’

o The main target would be ‘go-getter’ students and young professionals with The main target would be ‘go-getter’ students and young professionals with Active Life styles and city jobsActive Life styles and city jobs

DevelopmentDevelopment

o Our intention to to launch the film at an independent film festival where we Our intention to to launch the film at an independent film festival where we will be able to distinguish the response and success of the film such as the Sun will be able to distinguish the response and success of the film such as the Sun dance festival.dance festival.

o In advertising, we will use radio broadcasting, bus posters and through a large In advertising, we will use radio broadcasting, bus posters and through a large Social networking sites such as facebook in order to attract our target audience.Social networking sites such as facebook in order to attract our target audience.

We have looked at such as ‘This is England’ and ‘Train spotting’ our budget We have looked at such as ‘This is England’ and ‘Train spotting’ our budget For the entire movie production will cost around £1,100,000, this will includeFor the entire movie production will cost around £1,100,000, this will include advertising and the promotion of the film as well as the cost of location, advertising and the promotion of the film as well as the cost of location, props and wages.props and wages.

- Location overall budget 300,000 - Location overall budget 300,000 - Wages 400,000- Wages 400,000-Props and costumes 350,000 -Props and costumes 350,000 -Advertising and Promotion 50,000-Advertising and Promotion 50,000

MarketingMarketing

SynopsisSynopsis

In his past life ‘Jack Latham’ played many wrong cards, robbery, In his past life ‘Jack Latham’ played many wrong cards, robbery, hustling and cheating others. After many years of getting away hustling and cheating others. After many years of getting away with his crimes, time finally caught up with him and is forced to with his crimes, time finally caught up with him and is forced to run, starting up a new life anywhere he could leading him to run, starting up a new life anywhere he could leading him to Newcastle. Years later Jack finds he can only run and hide for so Newcastle. Years later Jack finds he can only run and hide for so long when his ghosts come back to haunt him. On a bid to escape long when his ghosts come back to haunt him. On a bid to escape Jack finds he can only end this lifestyle by some how redeeming Jack finds he can only end this lifestyle by some how redeeming himself… If you cant beat them, join them. himself… If you cant beat them, join them.

Production StagesProduction StagesCAST;CAST;

Jack Latham – Sam Latham – Jack Latham – Sam Latham –

He is the main character and the opening revolves around him. He is the main character and the opening revolves around him. Showing his daily routineShowing his daily routine

Vinnie Scott- Darrell Keogh Vinnie Scott- Darrell Keogh

This is the evil character and the guy that stops jack daily routine. This is the evil character and the guy that stops jack daily routine.

CREW;CREW;

Camera men- Max BeaumontCamera men- Max Beaumont

- Karan Patel - Karan Patel

LOCATION- Wood-hatch, Surrey to symbolize NewcastleLOCATION- Wood-hatch, Surrey to symbolize Newcastle

This is a small terrace bungalow backed by a full concrete car park This is a small terrace bungalow backed by a full concrete car park and garages and garages

Costumes and PropsCostumes and Props

Jack Latham will be wearing grey tracksuit bottoms in the Jack Latham will be wearing grey tracksuit bottoms in the ‘waking up’ scene followed by smart black trousers, a black shirt ‘waking up’ scene followed by smart black trousers, a black shirt and a grey long jacket for the rest of the scenes. This is to and a grey long jacket for the rest of the scenes. This is to suggest to the audience that he is getting ready to go to work. suggest to the audience that he is getting ready to go to work.

Vinnie will be wearing black leather gloves throughout and other Vinnie will be wearing black leather gloves throughout and other dark clothes to put across the impression he is evil.dark clothes to put across the impression he is evil.

Target AudienceTarget AudienceWe found a useful website (We found a useful website (http://www.valmorgan.co.nz) that had ) that had this data from previous surveys. As you can see:this data from previous surveys. As you can see:

Thrillers are generally particularly popular with the under 25's Thrillers are generally particularly popular with the under 25's and have a slight female skew. With moviegoers in an attentive and have a slight female skew. With moviegoers in an attentive and focused mindset, they provide a highly effective, distraction and focused mindset, they provide a highly effective, distraction free advertising environment.free advertising environment.

Our film is more of an action thriller, the result will be a bit Our film is more of an action thriller, the result will be a bit diffrentdiffrent

DistributionDistributionDue to our budget and our genre being very competitive, we will Due to our budget and our genre being very competitive, we will not look to saturate release it and would rather have platform not look to saturate release it and would rather have platform releases to a small number of cinemas over the country. releases to a small number of cinemas over the country.

If the movie isn’t a big hit in the cinema we will soon promote a If the movie isn’t a big hit in the cinema we will soon promote a DVD campaign in the hope that consumers will purchase it.DVD campaign in the hope that consumers will purchase it.

Like wise if the movie is a success at cinema we will spread to Like wise if the movie is a success at cinema we will spread to more cinemas and then heavily advertise the release of the more cinemas and then heavily advertise the release of the DVD.DVD.

Before our film will be released small trailers will beBefore our film will be released small trailers will be available free to watch on social networking sites available free to watch on social networking sites e.g. facebook and beboe.g. facebook and bebo