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    G R O U P 5

    S U J E E T M AT H E W ( 1 2 P G P 0 2 8 )

    R A H U L PAVA N K U M A R ( 1 2 P G P 0 3 1 )

    P O U S A L I C H A K R A B A R T I ( 1 2 P G P 0 3 2 )R I S H I R A J S I N G H A S H I YA ( 1 2 P G P 0 3 5 )

    S AT H I YA S U N D A R A M T ( 1 2 P G P 0 3 8 )

    V E N K ATA A C H Y U T H K U M A R ( 1 2 P G P 0 5 4 )

    A N S H U L T R I P AT H I ( 1 2 F P M 0 0 1 )

    RanbaxyCorporate Social

    Responsibility

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    AGENDA

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    1)Introduction to company and industry

    2)Analysis of CSR areas of Ranbaxy

    3)Corporate Governance

    4)Points to ponder 5)Synergy Integration with Daiichi

    6)Further Analysis

    7)Reccommendations

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    COMPANY DETAILS

    Indian Multinational company In Pharmaceuticals-world classgenerics, branded generic pharmaceuticals and ActivePharmaceutical Ingredients (APIs).

    Taken over by Japanese drug major Daiichi Sankyo in June 2008

    Revenue $2.3 billion Diverse product basket of over 5,000 SKUs.

    Headquartered at Gurgaon (Haryana) with a presence in over 125countries

    Around 12000 employees

    World-class manufacturing facilities in 7 countries.

    Products: Cefaclor, Cephalexin, Amoxycillin

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    CSR ACTIVITIES- RANBAXY

    At Ranbaxy, corporate social responsibility and environment health and safety are viewed as

    essentials of corporate DNA

    Reaching out to the underserved rural communities and helping them overcome their

    challenges is central to Ranbaxy's CSR philosophy

    Included in the Asia Pacific Index of the Dow Jones Sustainability Indices and FTSE4

    Good Global Index for two consecutive years. Karmayog rating2/5

    Key CSR Areas:

    Children

    Community Welfare

    Education Healthcare and Health education

    Rural Development

    Water

    Anti - malaria initiative

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    RANBAXYCSR AREAS

    CompanyProductivity

    SupplyAccess and

    Viability

    Employee

    skills

    Worker

    Safety

    PeopleHealth

    Education

    Environment

    al Impact

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    SUPPLY ACCESS AND VIABILITY

    CompanyProductivity

    SupplyAccess and

    Viability

    Employeeskills

    WorkerSafety

    PeopleHealth

    Education

    Environmental Impact

    Honest dealings with suppliers are

    essential to cultivate mutually

    beneficial lasting relationships.

    Reasonable profits for Suppliers

    Supply Access and Viability KPI

    Suppliers legal compliance and

    ethical performance should be made a

    criteria for selection. Measure could

    be relevant ISO certifications

    Fair trade: Transparency in tradeproper documentation should be made

    a priority

    Quality management

    Stable supply and steady delivery

    times

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    EMPLOYEE SKILLS

    Recruitment based on skills and

    values.

    Less focus on sustainability in

    training and recruitment

    Employee skills & benefits KPI

    Worker turnover

    Absenteeism rate

    Increased competence level for

    employees Employee satisfaction survey

    Gender ratio and diversity ratio

    CompanyProductivity

    SupplyAccess and

    Viability

    Employeeskills

    WorkerSafety

    PeopleHealth

    Education

    Environmental Impact

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    WORKER SAFETY

    Road safety initiative to educate

    employees, contractors and the local

    community on positive road

    behaviour. Emergency preparedness

    Additionally, a safety audit by TheNational Safety Council was

    conducted during the year at our

    Mohali API manufacturing facility.

    Extensive safety training programs,

    both by internal as well as externalspecialists

    CompanyProductivity

    SupplyAccess and

    Viability

    Employeeskills

    WorkerSafety

    PeopleHealth

    Education

    Environmental Impact

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    WORKERS SAFETY KPIS

    Total number of injuries as a percentage of total number of

    workers

    Total number of leave because of occupational side-effects

    Compliance to standard safety equipments and processesaccording to international standards

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    PEOPLE HEALTH

    A novel idea of providing mobile health

    care outreach service for the poor and

    underprivileged was initiated.

    The program today benefits nearly 2 lakh

    people in 77 rural and urban slum areas in

    Punjab, Haryana, Himachal Pradesh,

    Madhya Pradesh and Delhi.

    Six well equipped mobile health care vans

    with teams of medics and paramedics

    The company initiated Ranbaxy Sanjeevan

    Swasthya Sewa, a public private

    partnership between the Punjab State

    government during 2010. The issues addressed include maternal-

    child health, family planning, reproductive

    health, adolescent health, health education

    and AIDS awareness.

    CompanyProductivity

    SupplyAccess and

    Viability

    Employeeskills

    Worker

    Safety

    PeopleHealth

    Education

    Environmental Impact

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    PEOPLE HEALTH CONTD.

    Significant decrease in child mortality

    by addressing issues like low birth

    weight, pneumonia, diarrhoea, lack of

    new born care and management of

    obstetrical emergencies.

    Working hand in hand with theGovernment and other voluntary

    agencies to address issues like

    HIV/AIDS, tuberculosis, malaria and

    female foeticide.

    Partnerships with reputed national

    organisations like the Rajiv Gandhi

    Foundation, Voluntary Health

    Association of Punjab and the Society

    for Service to Voluntary Agencies for

    important projects on Reproductive

    Child Health and HIV/AIDS.

    CompanyProductivity

    SupplyAccess and

    Viability

    Employeeskills

    Worker

    Safety

    PeopleHealth

    Education

    Environmental Impact

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    PUBLIC HEALTH KPIS

    Measured in two factors

    Access to essential medicines.

    Affordability of essential medicines.

    KPIs Infant and maternal mortality rate

    Free consultations offered at RCHS

    Number of RCHS established

    Quantity of Medicines and vaccinations administered aptlythrough urban family welfare centers

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    EDUCATION AND SOCIAL UP-LIFTMENT

    Two stage initiative under RCHS:

    RCHS Medical officers were

    trained to train the dais

    Training of dais' from the

    community was done in the secondphase.

    Established community based local

    groups like health committees,

    women groups and otherinteractive groups like dais,

    anganwari workers, volunteers,

    adolescents and breast-feeding

    support groups

    CompanyProductivity

    SupplyAccess and

    Viability

    Employeeskills

    WorkerSafety

    PeopleHealth

    Education

    Environmental Impact

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    EDUCATION AND SOCIAL UP-LIFTMENT

    CONTD..

    Rewards excellence in medical and

    pharmaceutical sciences

    Research awards to 5 Indians

    Conference on topics like cancer,

    urban health etc Channelizes national and international

    knowledge in finding cures for diseases,

    afflicting mankind.

    Working on the anti-malaria

    collaborative research project since May

    2003drug that is safe and effective, butalso affordable

    SYNIRAM priced at 130 for three

    tablets

    Efforts to make quality anti-HIV

    generics- better and wider access

    CompanyProductivity

    SupplyAccess and

    Viability

    Employeeskills

    Worker

    Safety

    PeopleHealth

    Education

    Environmental Impact

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    EDUCATION KPI

    Number of local dais trained

    Ratio of amount spent for education as to total CSRbudget

    Contribution in employee time and amount onprimary education

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    ENVIRONMENTAL IMPACT

    In the process of continual

    improvement in EHS performance

    aimed at minimizing risks.

    Employed Environment, Health and

    Safety Management System

    (EHSMS) as a global framework tostandardize the EHS processes and

    practices .

    All the equipments and infrastructure

    for environmental management are in

    conformity with regulatory standards . Innovative 'Green Technologies' like

    the Heat Pump, the Refrigeration

    Chiller , were deployed in recent

    projects at the Baddi Dosage Form

    (DF) site, in Himachal Pradesh.

    CompanyProductivity

    SupplyAccess and

    Viability

    Employeeskills

    Worker

    Safety

    PeopleHealth

    Education

    Environmental Impact

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    Environmental Impact contd.

    Working proactively to acquire ISO 14001

    certification in the recognition that its

    plants have a substantial environmental

    impact.

    Environmental auditing

    Internal auditing Evaluations by ISO audit

    organizations

    Environmental audits per formed

    by the environmental

    management department (CSR

    Department) Environmental accounting

    Initiatives on biodiversity:

    use of natural resources

    status of efforts to comply with the

    Cartagena Protocol

    CompanyProductivity

    SupplyAccess and

    Viability

    Employee

    skills

    Worker

    Safety

    PeopleHealth

    Education

    Environmen

    tal Impact

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    ENVIRONMENT KPI

    CO2 emission/ carbon footprint Compliance: ISO 14001

    Volume of waste generated per annum

    EHS performance matrix

    waste recycled (per annum)

    Amount of water consumed

    Green house gases emission

    Land pollution

    Emissions to air

    Environment Committee

    All animal experiments conducted by the R&D Division are reviewed by the

    Institutional Animal Care and Use Committee.

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    CORPORATE GOVERNANCE

    An institutionalised framework of corporate governance andcode of ethics ensures ethical integrity, reliability and

    transparency and trust with the shareholders

    Reporting and disclosures

    AuditsExternal and Internal

    Risk assessment

    Legal compliances

    Code of conduct

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    CORPORATE GOVERNANCE CONTD.

    A 11 member Corporate Ethics Committee is presided by the head of the Legal affairsand CSR Division (who enforces the compliance rules throughout the company).

    Compliance training

    Compliance training is proactively provided to employees and training content changes

    with respect to regional rules and regulations.

    Since fiscal 2010, each department, section or group as a unit has to identify thecompliance risks presumed to be latent in its workplace, holding discussions to select

    the most important risks and taking into account the likelihood of each risk and its

    impact.

    Actions are taken to decimate such risks by the concerned departments.

    The Compliance newsletter intranet portal, which introduces our compliance activitiesand describes difficult cases

    Whistleblower system

    Each group company provides reporting channels for whistleblower, such as

    hotline or e-mail

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    CORPORATE GOVERNANCE KPIS

    A survey can be conducted to understand the employees

    understanding of the core values of the company and its commitment

    to sustainability.

    Average of respondents answers as to whether social and

    environmental issues are important for the future of the company.

    Average of respondents answers as to whether management

    demonstrates in words and action that they live up to our Values.

    Percent of fulfilment of action points planned arising from

    facilitations of the management values.

    Average of respondents answers as to whether there is

    Organisational support for and understanding of responsible

    business practices.

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    POINTS TO PONDER.....

    Is Synriam.- the new anti malarial drug really an act of CSR ??

    Ranbaxy claims

    that it has spent invested $30 million to develop this drug.

    The fixed dosage drug is first of its kind

    DNA report by Priyanka Golikeri reports that the drug is arterolane maleate +piperaquine phosphate.

    Ciplas anti malarial drug is also an FDC and a combination of two other

    drugs, also pioneered FDC in HIV

    The drug was invented by a doctor at university of Nebraska, Ranbaxy entered

    at the time of clinical trials- Not much work in R&D by Ranbaxy Major cost of any drug : clinical trials which has been covered by DST ( deptt

    of science &technology)

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    http://www.dnaindia.com/money/report_ranbaxy-cipla-unveil-malaria-combo-drugs_1680726http://www.dnaindia.com/money/report_ranbaxy-cipla-unveil-malaria-combo-drugs_1680726http://www.dnaindia.com/money/report_ranbaxy-cipla-unveil-malaria-combo-drugs_1680726http://www.dnaindia.com/money/report_ranbaxy-cipla-unveil-malaria-combo-drugs_1680726http://www.dnaindia.com/money/report_ranbaxy-cipla-unveil-malaria-combo-drugs_1680726http://www.dnaindia.com/money/report_ranbaxy-cipla-unveil-malaria-combo-drugs_1680726http://www.dnaindia.com/money/report_ranbaxy-cipla-unveil-malaria-combo-drugs_1680726http://www.dnaindia.com/money/report_ranbaxy-cipla-unveil-malaria-combo-drugs_1680726http://www.dnaindia.com/money/report_ranbaxy-cipla-unveil-malaria-combo-drugs_1680726http://www.dnaindia.com/money/report_ranbaxy-cipla-unveil-malaria-combo-drugs_1680726
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    POINTS TO PONDER CONTD..

    Stands to make killer profits from these drugs simply through

    economies of scale

    Though the price of drug is just 130, but the number of new

    malaria cases in the world every yearis estimated to be at around

    250 million.

    OTC drugs, Medical representatives

    US drug Lipitor case

    Import ban on 30 drugs

    Expiration date

    Medical Waste disposal

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    DAIICHIS CORPORATE VALUE SYSTEM

    Daiichi Sankyo Group Corporate conduct Charter

    (based on the principles of the United Nations Global

    Compact) in October last year. This Charter is used as

    the basis for the practices of all Group companies.

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    Vision for 2015:Become a global pharmaceutical

    innovator

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    CSR GOALS OF DAIICHI GROUP

    Promote Management of Compliance globallyGoal 1

    Realize a Working Environment Which Respects EmployeeDiversity

    Goal 2

    Reinforce Communication with Stakeholders

    Goal 3

    Reduce the Environmental Burden in every operation

    Goal 4

    Broaden the Opportunities of Access to Medical Services,Including Medicine, Globally

    Goal 5

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    CSR

    Mission:

    Enriching lives globally with affordable and quality pharmaceuticals

    Vision

    Achieving customer satisfaction is valuable to our business. Provide products and services of highest quality

    Practice dignity and equity in relationship and provide opportunities for our

    people to reach their full potential

    Ensure profitable growth and enhance wealth of shareholders

    Foster mutually beneficial relations with all our business partners.

    Manage our operations with high concern for safety and environment.

    Be a responsible corporate citizen.

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    CSR OR CSV??

    Preserving the planet while improving the quality of life for its

    current and future inhabitants

    As defined by Ranbaxy : No proper definition

    Focus on sustainability of the hybrid business model

    Possible indicators

    Market share

    Market growth

    Revenue stream

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    Wh t Q liti E bl S t i bilit

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    What Qualities Enable SustainabilityPractices to be Implemented..

    COLLABORATIVE

    INTEGRATION

    Holistic Integration

    Broad Stakeholder

    Engagement

    TRACTION

    Alignment of Hard & Soft Organization

    Systems

    Metrics

    Measurement & Reporting

    FOUNDATION

    Strategic CentralitySenior Management Embrace/Support

    Deeply Embedded Values

    The Triple Bottom LineSUSTAINABLE ENTERPRISE

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    SHIFT OF FOCUS- WHY??

    DEVELOPING NATIONS

    Growth rate of 15 % as

    compared to 5 % for

    developed countries

    Rising incomes

    Large prevalence of cardio

    vascular diseases and

    malaria

    Need for affordable drugs

    DEVELOPED NATIONS

    Aging populations

    Faltering economic growth

    Efforts to curb medical andpharmaceutical costs

    Standards for determining

    the safety and Efficacy of

    pharmaceutical products are

    growing more stringent

    Hurdles for development of

    new drugs are getting higher.

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    CORPORATE CHARACTERISTICS

    LOW IMPACT HIGH IMPACT

    REGENERATIVE

    RANBAXY

    BUTTERFLY

    HONEYBEES

    DEGENERATIV

    E CATERPILLARS

    LOCUSTS

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    RECOMMENDATIONS

    Major improvement guidance required in audits of plants that hadalready received certification.

    Audit in terms of waste management is required

    Measures on water, energy conservationRenewable energy are

    needed Pursue green purchasing from vendors

    Further penetration into developing markets

    Focus on distribution networks to reduce costs. The benefits of

    reduced costs can be transferred to consumers. More stakeholder relation oriented approaches-Requires change

    in mindset to go from production to co-creation.

    Public disclosure of CSR budget

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    RECOMMENDATIONS CONTD.

    Patents

    The company should support lifting TRIPS restrictions on the

    export of generic versions of patented medicines to developing

    countries where a patent is not in force, in line with the Doha

    Declaration. The company should disclose to shareholders its lobbying

    position on patents and expenditure on such lobbying

    Joint Public Private Initiatives (JPPIs)

    The company should ensure that its JPPIs state objectives tointegrate with and strengthen national health systems, and report

    on their impact.

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    THANK YOU

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