Veteran TrainingGroup & Tour Operator Business

August 2011

Give top 10 current•World Strides

•Colonial Connections

•Mount Vernon Travel

•Trafalgar Tours*

•American Christian

Tours

•School Tours of

America

•Smithsonian Student

Travel

•Tauck World

Discovery*

•Julian Tours

•Close Up Foundation

Top 10 Tour Operators in 2010

Close Up Foundation

Julian Tours

Tauck World Discovery

Smithsonian Student Travel

School Tours of America

American Christian Tours

Trafalgar Tours

Mount Vernon Travel

Colonial Connections

WorldStrides

0% 10% 20% 30% 40%

1.9%

2.3%

2.4%

2.5%

2.6%

2.9%

3.8%

8.8%

16.0%

32.3%

Admission: August 2010-20118%

13%

79%

Tour OperatorsSchool GroupsGeneral Admission

Groups= 21% of total admissions!

Guided vs. Self-Guided:2010-11

8.43%6.67%

29.03%

55.87%

Self-Guided Tour OperatorSelf-Guided GroupGuided Tour Oper-atorGuided Group

Goal = Convert 15% Self-Guided Tours into Guided Tours

Combination Group Visits

29.6%

66.0%

4.4%

CombinationJamestown Set-tlementYorktown Victory Center

*Net Sales

Goal = Up Sell Combination Admission

Revenue

62.89%

0.44%

0.14%

32.03%

4.50%

Revenue by Market Segments: August 2010-11

School GroupsBoy ScoutsGirl ScoutsTour OperatorsSMERF

Goal = Increase Adult GroupsSMERF: Social, Military, Educational, Religious, Fraternal

Groups by State

71.88%

4.85%

2.99%

2.23% 2.00%

VIRGINIA NORTH CAROLINAMARYLANDCALIFORNIA PENNSYLVANIA

Groups from 45 States and Canada

Marketing: Sales & PromotionsSales Calls & Sales MissionsAttend Annual Conferences: Tour Operators

ABA: American Bus Association (2 Reps=200+)SYTA: Student & Youth Travel Association (60+)NTA: National Tour Association (90+)VMA: Virginia Motorcoach Association (30+)

NCMA: North Carolina Motorcoach AssociationPBA: Pennsylvania Bus Association (400 GL)Going on Faith ConferenceAfrican American Travel Planners (190)

Marketing: Sales & PromotionsDatabase of over 1600 Tour Operators &

ReceptiveFamiliarization Tours & Trainings (On-Site)

Tourism Alliance Sponsored Area FAMsSite InspectionsGuide TrainingSpecial Events: Exhibit Opening & Godspeed

SailsDirect Marketing

Eblast newsletters, special events and group planners.

Student & Youth Travel Association Update from JoanThere are 91 companies present and a 150 tour operator delegates, there are also receptive operators who specialize in our destination here. 28 countries are represented here. This conference is small compared to others ABA, NTA with only 950 attendees, we get more time to spend with everyone.

These tour operators are so valuable to us, they sell directly to the schools and reach many more than we ever could. They bring us multiple groups, where a teacher may bring us only one a year. So please remember as you greet the groups, the tour escort is very important to us, they report back to the tour operator on their guided tour experience. If they are not happy we might not get the repeat business or may even be written out of the tour.

I’ve met with 50 companies so far and will meet with more this afternoon. They are all pleased that we offer the same rate for guided and self-guided tours at JYF, they see the value of guided tours and prefer to sell them.

I’ve received nothing but excellent comments about our facilities and service at JS and YVC. There is even more interest in HO programs. So MPA’s pat yourselves on the back and keep up the good work.

Customer Service

“Our biggest challenge is having the MPA’s return the group at the time

requested by our tour escorts.  Often times when a group is late returning the

MPA(s) say it’s because the group was having a good time or they had lots of

questions or the MPA had a lot to cover.  We want our groups to have the best

possible experience and we appreciate the MPA’s enthusiasm, but please ask

them to keep in mind that the group has other places to go and things to see

that are also part of their itinerary. ” -Tour OperatorGoal = Educating & Keeping the Customer Satisfied!

Customer = 1. Tour Operator/Escort & 2. Group

TIME

Website

Flip book

Pricing

CafeBag Lunch Menus•New Elementary•School•Adult

Café Buffet

Gift shopGroups can order pre-packaged educational souvenirs.

Request that school groups have chaperones in gift shop with students.

Enewsletter•New in 2011, quarterly enewsletter!

•Currently consumer or general interest.

•Next phase, target market segments.

•Sign up today on www.historyisfun.org!

Williamsburg Commercialswww.visitwilliamsburg.com

Fife Mom Slide

Coordinate efforts with partners to maximize joint marketing opportunities.

Thank you!