How long can we call mobile phones as phones?

Team: Csernyi Balázs Bartha Dániel

Szabari Noémi

Driving Forces

• Privacy issues• Software and Hardware• Evolution of Networks• Change in the media consumption• Change in the communications habits

(social media)• Regulation and taxing

Future TableProjected futures Positive Negative Neutral Wild Card

1.Privacy issues

Will not be an issue, strong regulation and awareness of

personal data, growing accelerates

Lack of regulation, databases, awareness remains low,

growing halts

Companies does not abuse with them, but continue

gathering, growing awareness, steady growing

No regulation, huge databases, nothing is private, continuous monitoring, social

media busts

2. Software and Hardware

Personalized user interfaces, tons of applications (mostly freeware), eco-friendly, fast,

long life hardware

Hardware’s lifecycle shortens, garbage problem, applications and phones became expensive

Growing number of applications, both free and paying. Lifecycle stagnates

Mobile phones became compulsory, phones tagged with personal ID-s, software and hardware secularization

3. Evolution of Networks

Speed, availability and reliability became par with cabled networks. Cabled

networks disappear

Never reach the cabled networks properties, service

became expensive

Slow increase, Roaming remains expensive, digital gap

widens

Creation of a new, independent, free wireless network, working on every

gadget

4.Change in the media consumption

Personalized media, less but more aimed adverts, we watch

what and when we want, interactive adverts

Databases about consumption, subliminal adverts, fall in

media production, death of print media

Tons of spam e-mails, slow changing in media

consumption, adverts aimed at older people

Death of print media and the classic television, direct

marketing through TV and Internet, companies know

everything, customized solutions

5. Change in the communications habits

(social media)

Social media used beside personal contact, increased availability of people, no restrictions of where and

when to talk, Picture communication

Devalued personal contact, private life’s barriers

abolished, availability is a must

Social media as a friend and love finder, only helps in communication (does not

substitute it)

Virtual life (Matrix), no need to move, no personal contact, no need to leave your house

6.Regulation and taxingNo taxes, strict privacy

controls and modern, global, supportive regulation

Taxation, hindering regulationTaxes on telecommunication companies, medicore or no

regulation

Phones used as Personal ID-s, RFID chips, governmental monitoring, overregulation

 

1.Privacy issues2. Software and

Hardware3. Evolution of

Mobile Networks4.Change in the

media consumption

5. Change in the communications

habits (social media)

6.Regulation and taxing

  1A 1B 1C 1D 2A 2B 2C 2D 3A 3B 3C 3D 4A 4B 4C 4D 5A 5B 5C 5D 6A 6B 6C 6D

1A x x x x       No           No   No                

1B x x x x         No                     No        

1C x x x x                                        

1D x x x x               No     No   No   No   No     No

2A         x x x x   No                            

2B         x x x x No     No No       No     No        

2C         x x x x                                

2D         x x x x   No No No                   No No  

3A                 x x x x                        

3B                 x x x x         No     No        

3C                 x x x x       No       No        

3D                 x x x x                       No

4A                         x x x x                

4B                         x x x x         No      

4C                         x x x x         No     No

4D                         x x x x         No      

5A                                 x x x x   No   No

5B                                 x x x x   No    

5C                                 x x x x        

5D                                 x x x x   No   No

What do we mean by Mobile Computing?

Mobile Computing is an umbrella term used to describe technologies that enable people to access network services anyplace, anytime, and anywhere.

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Comparison to Wired Net.• Wired Networks- high bandwidth- low bandwidth variability- can listen on wire- high power machines- high resource machines- need physical

access(security)- low delay- connected operation

• Mobile Networks- low bandwidth- high bandwidth variability- hidden terminal problem- low power machines- low resource machines- need proximity- higher delay- disconnected operation

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Why Go Mobile?

• Enable anywhere/anytime connectivity • Bring computer communications to areas without

pre-existing infrastructure • Enable mobility • Enable new applications • An exciting new research area

Mobile will REVOLUTIONIZE the way we gather and interact

with information in the

NEXT TWO YEARS.

Personal Mobile Applications: Future

• Payment• Security access• Replacement for desktop

– Intel committed to XP on handhelds by 2009

• Location-based services– Locate closest stores or taxi– Locate products in a store– Location-targeted advertising

• Personal media assistant– Magazines, movies, music, news

The Future of Mobile Solutions

• Where are they going:– Military– Health care– Museums– Retail stores (for the consumer)– Planes, trains and automobiles (Personal Media Assistants)– Online 3-D games– Workstation replacements– IP phone, Video conferencing

• Connectivity– 3G, 4G, WiFi Hotspots

• Add-ons: via Bluetooth, 802.15.x (PAN), UWB– GPS– Barcode– Remote sensors– Access to all your daily devices (car, Room)– Wearable displays

5 unique benefitsFirst truly personal mass media

e.g. We don’t share our phones with our spouses

First always-on mass media Information is always available 24/7, even when idle

First always-carried mass media 7 out of 10 people sleep with their phones within reach

Only mass media with a built-in payment channel Universal click-to-buy—twice as many people have phones than credit

cards

Offers point of thought Ability to create or consume content whenever the mood strikes

Evolution

Mobile 1.0 Mobile 2.0

Proprietary Standards

Walled Gardens Web Services

First to market Web as a Platform

Brand-centered User-centered

sensoring biometrics

transactions lifestreaming

recommendation image recognition augmented reality

mobile connected games location-based social media

retail proximity media consumption

Hot Trends

Why the Moblie Web?

The mobile web is the most cost-effective way to reach

HALF THE PLANET.

Thank you for your attention!