Group Presentation on Albert Bandura

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The

BunduraTheory

Presenters: Allyson Green

Shoshana Morris

Date: Wednesday October 10,2012School: Shortwood Teacher’s College

Teacher: Ms. J. McLaughlin

Group: 3



Childhood Years:

Albert Bandura was born on December 4, 1925, in

the small town of Mundare in northern Alberta,

Canada (Boeree, 1998).



Adult Life (Part 1):

He had intended to major in one of the biological

sciences in university but Bandura noticed that an

introductory psychology course was available at an

early time slot. He decided to take the class,became extremely interested in psychology, and

decided to focus on it.



Adult Life (Part 2):

Bandura then went on to pursue graduate studyat the University of Iowa. It was there thatbecame interested in the behaviorist traditionand learning theory. He received his Ph.D. in1952.

At Stanford, Bandura in collaboration with his firstgraduate student, Richard Walters, began to workon family patterns that lead to aggressiveness in

children with Richard Walters. These findingslead to Bandura's first book, Adolescent Aggression (1959) and to a subsequent bookseveral years later, Aggression: A Social Learning

Analysis (1973).



Social Learning Theory:In developing his Social Learning Theory, Bandura

identified four component processes that influence an

observer when learning a modelled behaviour .

These four (4) components include:

AttentionRetention

Reproduction

MotivationThese components were introduced in Bandura's

ambitious book, Social Learning Theory, which waspublished in 1977.



Attention:

Attention is the first component of observational

learning. In order for an individual to learn

anything, he or she must pay attention to thefeatures of the modelled behaviour.



Retention:

The second component is retention. Humans store

the behaviours they observe in the form of mental

images or verbal descriptors, and are then able torecall the image or description later to reproduce the

activity with their own behaviour. Imagery and

language aid in the process of retaining information.



Reproduction:

Reproduction is the next process in observational

Learning. Behavioural reproduction is accomplished

by organizing one's own responses in accordance with

the modelled pattern. A person's ability to reproduce

a behaviour improves with practice.



Motivation:

The final process is motivation. To imitate a

behaviour, the person must be motivated by

something, such as the incentives that a person

envisions. Bandura states a number of motives such

as:

Past reinforcement

promised reinforcement

vicarious reinforcement



Bandura’s Theory

Experiment:

Having gained a better sense of how people learn

by observation, Bandura extended his work to

conducting a program of research on socialmodelling using an inflatable “Bobo doll”.



Examples of

Violent and Non-Violent Behaviour:



Bandura agreed that human behaviour can be

changed through reinforcement, but he also

suggested, and demonstrated empirically, that

individuals can learn behaviour without experiencing

reinforcement directly. Bandura disagreed with traditional

behaviourists about there being a direct link between

stimulus and response, or between behaviour and

reinforcement. This research was summarized in a second

book published in 1963 entitled Social Learning and

Personality Development .



Bandura felt that human functioning

is the product of the interaction

between the environment, behaviour,and the person's psychological

functioning.



Sources:

• Berk, Laura (2013). Child Development (9th

ed.).

• Boeree, Dr George C, Shippensburg University,

‘Personality Theories: Albert Bandura’,

accessed December 2008, (www.ship.edu).

• York University, Canada, ‘Theories used in IS

Research: Social Cognitive Theory’, accessed

December 2008, (www.istheory.yorku.ca).• www.YouTube.com

http://www.ship.edu/

http://www.istheory.yorku.ca/

http://www.istheory.yorku.ca/

http://www.ship.edu/



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