GROUP MEMBERS…

NAME ROLL NO

SANGEETA PATEL

30

YATIN PATIL 31

ANISH PINGALE 33

PRABHJOT KAUR 35

SWATHI KAMTAM 55

KARISHMA TINANI 42

INTRODUCTION…

"Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations".

Strategic leadership refers to a manger’s potential to express a strategic vision for the organization, or a part of the organization, an to motivate and persuade others to acquire that vision. Strategic leadership can also be defined as utilizing strategy in the management of employees. It is the potential to influence organizational members and to execute organizational change. Strategic leaders create organizational structure, allocate resources and express strategic vision. Strategic leaders work in an ambiguous environment on very difficult issues that influence and are influenced by occasions and organizations external to their own…

QUALITIES OF STRATEGIC LEADERS…

Loyalty Keeping them updated Judicious use of power Have wider perspective/outlook compassion Self-control Motivation Self awareness   Constancy/ Reliability  Articulacy

RESPONSIBILITY OF A LEADER…

A responsible leader must answer these following question…

What is their primary role as chief strategist?

What is their job as a leader during ongoing strategy making?

What type of team should their strategy making create?

When is strategy making finished?

DIFFERENT STRATEGIC LEADERS…

MAHATMA GANDHI….• Smart leaders don't take too many decisions. They take very few decisions and are successful in creating great impact on the outcome. Such leaders don't work within the system but upon the system.

• Mahatma Gandhi's decision of breaking salt law at Dandi

• In addition to Mahatma Gandhi's leadership contribution to freedom struggle

DR VIJAY MALAYA… Born - December 18, 1955 (age 53)Bantwal, KarnatakaOccupation: RajyaSabha MP, Chairman- United Breweries Group,Kingfisher Airlines, Force India, Royal Challengers Bangalore, United Racing and Bloodstock Breeders. Net worth- US$1.2 billionAge - 52Fortune - Inherited and growingSource - liquorNet Worth - $1.2 billionCountry Of Citizenship: - IndiaResidence - Bangalore , India, Asia & AustraliaIndustry - BeveragesMarital Status - Married, 3 childrenEducation -  Calcutta University, Bachelor of Arts / Science  

KEY MILESTONES • CHAIRMNAN OF UB GROUP > co-op structure with performance accountability & professional mgmt.

• KING FISHER AIRLINES > may 2005

• MULTINATIONAL > transferred ub in to a multi national • MEDIA > marine scope news papers

• HOSPITALS > mallya hospitals • SCHOOLS > mallya & aditi int. school

•ENTERTAINMENT INDUSTRY > ND TV

• SPROTS > RCB & F1- force india

• AUCTION > tipusultan’s sword, mahatma gandhi belongings

RATTAN TATA…• RATAN TATA – CHAIRMAN

• BROUGHT UP

• JOINING A FAMILY BUSINESS

• ACHIVEMENTS

• CHEAPEST CAR MAKER

• RECOGNITION HONOURED

• RETIREMENT

• LEADERSHIP STYLE

DHIRUBHAI AMBANI….

 •Dhirajlal Hirachand Ambani

•During 1950s

•During 1960s

•During 1970s

9 GREAT MANAGEMENT LESSONS FROM\ DHIRUBHAI AMBANI

•Dhirubhaism No 1: Roll up your sleeves and help.

• Dhirubhaism No 2: Be a safety net for your team.

• Dhirubhaism No 3: The silent benefactor.

• Dhirubhaism No 4: Dream big, but dream with your eyes open.

•Dhirubhaism No. 5: Leave the professional alone!

CASE STUDY

COCA-COLA COMPANY

This case study is about the challenges faced by Coca Cola company due to CSE allegations in 2003; the leadership & marketing strategies adopted by Sanjiv Gupta, President and CEO of Coca-Cola India, which helped to regain the trust of consumers, the media, and the government.

ABOUT COCA-COLA COMPANY: The Coca-Cola Company is the world's largest beverage company, largest manufacturer

COCA-COLA INDIA: Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveals its formula to the government and reduces its equity stake as required under the Foreign Exchange Regulation Act.

CSE (CENTRE FOR SCIENCE AND ENVIRONMENT) ALLEGATIONS History reveals that companies with the strongest brands, most proactive policies of social responsibility, and deepest relationships with their consumers are the most attractive targets for NGO attacks.

COCA-COLA RESPONSE Coca-Cola & Pepsi challenged the very authenticity of the CSE reportIn a statement published by Sanjiv Gupta, he mentioned that the allegations made by CSE were misleading & unaccredited data is used to discredit trusted and world-class brands. In order to regain trust of public, they carried out test individually & published full data to them by means of advertisement & corporate websites.

COCA COLA KEY TO SUCCESS: The CSE’s allegations of pesticide-contaminated Coke and Coca-Cola India’s response provide an important example of the world’s most important brand under attack and the steps taken in the aftermath.

1. Communicate openly with key constituents, including the public, media, employees, franchisees,

2. Attempt to collaborate with the CSE, acknowledging that your goals may be closer together than you initially imagine.3. Choose to differentiate as a socially responsible company

5. Launched Coca-Cola echo Management System to educate the public

QUIZ FOR THE

AUDIENCE

MARK ZUKERBURG

- Owner of facebook

SUNILBHARTI MITTAL

- Owner of airtel

STEVE-JOBSFounder of pixar

HENRY-FORD - Owner of ford

GIORGIO-ARMANI - Owner of armani