Introduction

The Taj as a brand has gradually evolved

over the years. Taj holidays is the vacation

brand of Taj Hotels Resorts and Palaces.

The brand caters to holiday and leisure

seekers who compromise the affluent and

the so called mass- affluent mass. With a

tag line -"It stays with you",the brand

promises to create unique experiences and

life long memories...

Target Audience

The Psychographics.

They are the customers who love the 'good

life' and are the true patrons of

art and culture.

That are well traveled customers who seek

a healthy work life balance and want to re-

connect with himself and/or his loved ones.

They are also families who see the holiday

experience as that "one connecting"

experience- a private time off

with the family.

Or they could be couples who see it as an

'quiet experience',an 'adventure together'

or simply a 'get-away from their urban life'.

Concept

Propostition - Happy Stories.

Happiness is addictive. Everything, you come across happy situations,

they make you feel happy. A more so feel good factor. Taj holidays is

about this happy feeling. So we pick everyday situations or situations

from life that spreads a happy feeling. The calender is to give out

happiness and feel good factor everytime you look at it. So as Taj

would say it, every moment is a story. A happy story.

After being to Taj you will always tend to love and look at the happy

situations. So the happy stories in the calender brings smile and a

good day which stays with you. Happy stories stay with you.

Now and always.

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Every moment is a story. A happy story.

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As the water washes our feet, I chuckled to myself thinking of the

endless times I've frisked and jumped in the same waters.

I hope my daughter does the same, tfor hese happy stories stay with you...

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As young boys, we amused ourselves in many ways. Re-living it

today, brings back more laughs than we could handle.

We enjoy a good laugh, for the joy stays with you...

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To watch him swing, I feel a knot in my chest. I wonder why they ever grow up.

I could picture him with so much joy always, and I�d want that

happiness to stay with me...

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Tomorrow, you might look at the bad day today and laugh

hysterical at how it went. Because that�s how life is.

Every moment has a story. A happy story, which stays with

you...

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Being happy doesn�t take any effort. And when you are flying high, it takes

you on top of the world.

These are the moments that make your day. Make more happy stories,

that stay with you...

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We ran past the years, not realizing the joy we found in small things. Today, we

relish these small things, wondering if the generations to follow would enjoy it too.

For, these happy stories stay with you...

Taj is our flagship brand for the world�s most

discerning travelers seeking authentic

experiences given that luxury is a way of life to

which they are accustomed. Spanning world-

renowned landmarks, modern business hotels,

idyllic beach resorts, authentic Rajput palaces

and rustic safari lodges, each Taj hotel

reinterprets the tradition of hospitality in a

refreshingly modern way to create unique

experiences and lifelong memories.

Taj also encompasses a unique set of iconic

properties rooted in history and tradition that

deliver truly unforgettable experiences. A

collection of outstanding properties with

strong heritage as hotels or palaces which offer

something more than great physical product

and exceptional service. This group is defined

by the emotional and unique equity of its iconic

properties that are authentic, non- replicable

with great potential to create memories and

stories.

51 Buckingham Gate, Taj Suites and Residences, London

Tel: +44 (0)20 7769 7766

Email: reservation@51-buckinghamgate.co.uk

ThankYou