Group FMGS 3040-04 Spring 2010

Gregory GonzalezSara CisnerosCinthia Rojas

Wanda Di Maggio

Bosu - Make Life Your Playground

What is BOSU®? Pronounced “Bo-Sue” one of the most innovative

products in the fitness industry

Invented by David Weck, the BOSU® Balance Trainer

debuted in 2007 “BOSU” stands for “Both

Sides Utilized

What Information Systems can Bosu create to enhance its product or differentiate it from existing and emerging competition?

On-line Virtual Training Courses via web

Register with proof of purchase

No Expiration date

Wii Integrated Model Wii software with user

profile Web connected customer

specific ads

What Information Systems can Bosu develop to create barriers to entry to the competition and lock in costumers?

Online Customer Portal Online Account Registration

Store customer name, address, physical stats

On-line goal setting & progress tracker with recommendations

One-click purchases Member-only coupons Purchase products before

available to general public Pre-order new products at slight

discount Bosu Social Network Website

Users can form groups to compare progress and motivate each other

What information systems can Bosu develop to establish alliances?

• The best information system that Bosu can develop to establish alliances is Technology, because is the key for any business owner, database is another biggest asset to develop to establish alliances, including network worldwide.

• We may contract with other companies for example: credit card processors, shippers, sweepstakes promoters, website developers, to provide specific services to help us with orders, advertise our website, and so on.

• In some cases, these contractors may have access to personally identifiable information but is required to maintain the confidentiality of the information and use it only for purposes of conducting our business.

How can Bosu develop programs similar to those used by Microsoft to provide customer support and create a competitive advantage?

• Bosu product customers can send questions about problems, and use the product.

• Other customers who have the knowledge and experience with the product can answer questions posted.

• Bosu Master Trainers can also post their answers to questions.

• Bosu’s consumer group in New Jersey can gather to discuss best practices, problems and other issues related to the use of the product.

• Bosu trainers can attend as advisers and observers. • Customers can save money and not have to pay for

Bosu classes because they may obtain knowledge there.

•Bosu can assign a certain number of consumers, who are already experts with the product. These consumers already possess the knowledge level of trainers.•This conference can be carried out once every year with consumers worldwide.

What information systems will Bosu need to develop to support the programs?

• Bosu needs to create a forum on its website for customers post their questions and answer them.

• Consumers should first register by providing their email.

• This will serve to notify them, when their questions are answered.